Conversion optimization refers to decreasing the percentage of visitors to your website that leave your site, and increasing the percentage that convert into customers. It’s the goal of giving visitors to your website the best landing page experience possible, ultimately resulting in increased conversions and higher sales.
But many elements go into the conversion optimization process – decision making, defining goals, and data collection and interpretation to name a few. It’s more than just which shade of blue is the best for a button.
Chris Goward comes to DFWSEM on October 16th so share tips, tricks, and best practices related to conversion optimization.
About Chris Goward:
Chris Goward has been in the digital consulting business since 1994. He has developed many conversion strategies and methods in place today, and was named as a “Top 30 Under 30” by Marketing Magazine in 2004. He started WiderFunnel in 2007 and has delivered consistent conversions and revenue improvements for clients in all industries.
If you aren’t a member, this is a great time to join the DFWSEM!
If you missed our last meeting, we have published a couple of recaps.
The presentations are located in the member area.
Refer any questions to [email protected]