Content Sharing and Social Profile Optimization for Prospect Attraction

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Sharing great resources shows prospects that you will do more for them than just clog up their feed with sales and job spam. It shows that you are helpful, smart, and worth working with. It can also give your target audience a great glimpse of what it’s like to work with your organization. First impressions can make the all the difference. Look legit when prospects check you out!! And earn valuable SEO points in the process.

In this presentation, Craig Fisher, CEO of TalentNet, a social business strategy firm, shows you great tips for building targeted prospect pools on LinkedIn, Facebook, Twitter, Instagram, and more.

He’ll show you how to look legitimate and attractive to prospects online, and optimize yourself and your company for organic search at the same time. He’ll give you a program to get everyone in your organization to use the right keywords in the right places on their Linkedin and other social profiles, tell better stories online, and generate more page views by sharing valuable content with your target audience.

In this presentation, you’ll learn:

• Social profile keyword optimization
• Better story telling with web ready messaging
• Learn the proper content mix for each platform
• The importance and balance of sharing personal and professional content
• What to share
• When to share
• How to not spend all day on social media
• How to automate content feeds to your social places

ABOUT CRAIG FISHER

Craig’s digital branding methods have been adopted as best practices by companies like Linkedin, Zappos, YUM! Brands, Hootsuite, and many more.

Craig created the first Twitter chat for recruiters, partnered in the first Linkedin-certified training company in North America, and is a partner in Globaltru, largest social recruiting events series in the world.

He’s been detailed in the Wall Street Journal, Mashable, and The Huffington Post; and was recently listed among the 25 most engaging speakers at HR conferences by Bizzabo.

Craig co-hosts the Cool Tools Show on Soundcloud with Lars Schmidt, and tweets @fishdogs.

Most recently Craig and Lars have launched Evolver, a social business strategy consultancy.

Connect with Craig on his blog at fishdogs.com