6:00 PM - Registration
7:00 PM - Presentation
8:00 PM - Networking
Surviving the digital content revolution
Brad Parler is a rebel. Not your clean-cut, James Dean type of rebel, barreling headlong into the unknown astride a vintage Triumph. If you passed him on the street though, you might imagine he’d be right at home on a motorcycle. He certainly has the facial hair to back it up, and will be right at home amongst the other bearded DFWSEM members.
Brad comes to DFWSEM in January to open our 2016 presentation schedule with A Rebel’s Guide to Digital Marketing.
In 2016 you need to understand so much more than the importance of content. Let’s face it, we all know it’s really about establishing intent. And the key to success is knowing where you’re going with your content and why.
We are in the midst of a digital content revolution, rooted in the maker and re-mix culture, where user-created content is king. Brands and businesses that get out in front of this revolution will be the brands and businesses that stand out!
The media of this movement will no longer be a megaphone; rather, a means of holistic engagement, not forced participation. To hold your own in this firestorm of digital innovation and technology advancement, you’ll need to immerse yourself in the world of possibility this shift can opens up for marketers.
To put it plainly, you’ll need people like Brad Parler.
Every day Brad wakes up determined to rid the world of boring media. Raised with technology by parents who loved and encouraged him to explore, create and challenge the status quo, he thinks of himself as an accidental technologist – one who sees the underlying connections an app, tool, or gadget can bring to an unexpected audience.
Brad draws on over 17 years experience across two cutting edge branches of the digital communications landscape. With one foot firmly planted in the world of video production, and the other in the world of Internet Technology, he has achieved international industry attention. As more and more people discover his innovative talent for displaying important data in the most beautiful, easy-to-understand ways, they simply clamor for more
A future of visual engagement
Just listening to Brad Parler speak will have you itching to rebel from the status quo of mediocre media. Go with him on a journey, as he shows you in plain English, what it takes to capture your audience as never before.
By the end of this presentation you’ll understand:
- Why success is not just what you say, but how you engage
- The value of production in shaping peoples’perceived value of your brand
- How to engage an audience with dynamic data driven media
If you’ve been wondering how to avoid becoming one of those unfortunate marketers left by the wayside as your competitors shift another gear, you’ll find all the answers at our January meeting of DFWSEM. We can’t wait to welcome Brad to Dallas and we know you’ll be learning from the best there is when you join us to hear him speak. Register now to see Brad Parler next week.
A broadcast design and technology veteran, Brad Parler has shown he has the vision, insight, and agility to conceptualize, build and actively maintain a graphics and video-rich corporate communications network including over 70 large format displays and two large video walls.
Brad is a proud father of four. Get set for a look into his love of all things technology, a great looking beard, and testing geeky wellness experiments (ask him which major social network’s logo was re-designed to include his handlebar mustache for a day!).