Multiple studies have shown that at least a quarter of search traffic has local intent. This is even more true for the increasing volume of mobile traffic. This makes Local SEO important for businesses large and small. However, this area of optimization has become increasingly complex. You will want to attend this important meeting of the DFWSEM to understand local SEO and make a new new years resolutions to improve your local search presence.
Local optimization has moved far beyond naming your business “AAAwesome” to be first in an alphabetic listing or being nearest to the searcher. Local now involves more than directories including elements like on-page semantic tagging and social media. Local SEO in 2013 is more important than ever, but it’s also more complex than ever.
This next meeting for the DFWSEM will have two sessions to focus on this important topic.
The first session will discuss the semantic markup complexities. Semantic markup methods help search engines fully understand the context of on-page data more easily. This session, led by Chris Silver Smith, will discuss not only traditional address markup, but more complex ways of marking up events, coupons and more. You will understand how to use your on-page elements in ways that will help your local rankings across search engines.
The second half of our meeting will talk about how to work with the important Google+ Local pages as we move away from Google Places. There are plenty of pitfalls to this transition, and Greg Gifford will tell you about many of them in this vital session. He will cover many details about transitioning to Google+ Business pages, including some bugs he has discovered in the process. By the end you’ll be ready to Kick Ass on Google+ Local, even when you’re all out of bubblegum.
This is not a meeting to be missed. Kick of 2013 right and understand Local Search in 2013 when you register now.
About Chris Silver Smith
Chris is the founder of Argent Media, an online marketing agency specializing in SEO, Social Media and Online Reputation Management. He has worked in search marketing for many years, providing expert consulting to a number of Fortune 500 companies, and he is on the SEO Advisory Board for Thomson-Reuters FindLaw, the Board of Advisors for Universal Business Listing, and he also serves on the Board of DFWSEM. Chris is a Local Search columnist at Search Engine Land and he also writes for Web Marketing Today.
About Greg Gifford
Greg is the Director of Search and Social for AutoRevo, a software company that provides websites and inventory management software to car dealers all over the country. He plays on both sides of the fence handling in-house SEO for AutoRevo, and leading a team that provides agency SEO services for their car dealer customers.
Greg has over 10 years of online marketing and web design experience, and in recent years, he’s become very experienced in local search, as his dealers rely on dominating local searches.
Are you ready to help lead the DFWSEM? Nominate yourself to serve on the board of the DFWSEM. We are looking for high levels of commitment and passion about search marketing. The organization has reached new highs with the very successful state so search conference and record attendance at monthly meetings. Join the leadership team and help us take our excellent organization even further.
You must be present at this meeting to be voted on to the board. Only one representative per company can participate on the board, and only active members are eligible. If you are not interested in board membership, there is no need to attend.
Location to be announced.
Join us for the second annual DFW Jingle Mingle benefiting the Dream Fund. This incredible holiday event brings together twelve marketing and creative groups in a holiday party that is not to be missed.
We expect over 1,000 people to attend this year’s event and to help raise over $30,000 for The DREAM Fund. Given the huge attendance last year, we expect this event to sell-out. Your ticket includes EVERYTHING – from open bar, food, valet, to entertainment provided by The Walton Stout Band.
We look forward to seeing you on December 6th.
DFWSEM is taking our most popular meeting to the next level. For years we’ve had some insiders and experts come to our November meeting and share the State of Search. Anyone that’s been paying attention knows this hasn’t been an ordinary year in search, so we’re diving deeper than we ever have. We’ve expanded the annual meeting to a full conference so we can cover, in depth, the seismic changes that have happened this year. This is not an event to be missed.
Expect a very intimate affair, limited to only 200 tickets. Expect to hear details on the latest changes and how they can impact your business. Expect to grow as a search marketer. Expect excellence. Register as soon as possible so you don’t miss out.
We will be covering organic search, paid search and social media marketing. In a year that’s seen an algorithm change as signification as Penguin and AdWords move Shopping search to a 100% paid product, you can’t afford not to understand all of the changes.
Full details and agenda are published at stateofsearch.org Register now, as we expect this to sell out
Search and social are becoming one unified discipline, with real-time content being one of its main connective elements. However, most marketers silo their search and social practices, and are missing the full opportunities they could be achieving. The solution is to harness the two through organizational change, merging of disciplines and technologies to help capture the full opportunity for content marketing strategy. This talk will cover the following points:
– How are companies redefining themselves as publishers, and what is the new definition of publishing?
– How has the digital landscape changed, and why is an interdependent search and social content strategy now imperative for businesses?
– What are specific tips/tricks companies can do to harness the power of search and social with content?
– Why is search a strategic component of real-time content marketing, and not a tactical one?
– What are the new characteristics of interdependent search and social strategy, and does an enterprise begin to approach them?
– Why will some companies who ignore real-time content marketing eventually die off, while other new businesses emerge and dominate?
– What is the “real-time user experience”?
Rob will also cover the new world of social linking, and talk a little bit about his new book, “Search and Social: The Definitive Guide to Real-Time Content Marketing.”
Don’t get left behind with old tactics. Listen to one of the leaders in content marketing talk about scalable and sustainable content strategies. This is not a presentation to be missed.
About Rob Garner
As vice president, strategy, Rob oversees digital marketing strategies for iCrossing clients throughout the U.S. and Europe. Recognized as an industry leader, Rob has had an exhaustive list of speaking engagements since 2004, including ad:tech, SXSW, SMX, Search Insider Summit, SES, Search Engine Watch LIVE, DFW SEM Association, Rackspace Customer Event, Association of National Advertisers, WebmasterWorld/Pubcon, the VeriSign Executive Conference and NYU’s graduate school.
Rob is regularly quoted as an expert on digital marketing in major media outlets, including The Wall Street Journal, Dow Jones, Reuters, Adweek, Ad Age, Direct Marketing News, Smart Business Magazine, Search Engine Land, Search Engine Watch, Clickz, CNNMoney and The Dallas Morning News.
He writes a bi-monthly column for MediaPost Publications that provides insight into digital marketing management and best practices. Rob is also a co-founder of the Dallas/Fort Worth Search Engine Marketing Association, serving as its president from 2006-2008. He is currently Vice President of the 2010-2012 SEMPO board of directors and is a former board member of the DFW Interactive Marketing Association.
NOTE: This Meeting will be held in the “Antlers Room” near the front of the hotel, rather than the conference center where have recently been meeting.
Pubcon is one of the largest and boldest gathering of search markting professionals in the United States. With roots going back over ten years, Pubcon offers a history that few other conferences in the industry can match.
Many DFWSEM board members speak at Pubcon, as do a nationwide array of top internet marketing experts. The multiple track format creates opportunity to see and learn from the breadth of specialties that drive internet marketing.
For more information, visit www.pubcon.com
According to Matt Cutts from Google, the next algorithm updates will be both “jolting and jarring”. If you are like most, you may be asking “what does this cryptic message mean?”
Well on Wednesday night at 7 PM at the Hyatt Regency in Richardson, we will have the answer – directly from the person Matt told this to.
Brett Tabke, CEO of PubCon and Webmaster World, will be discussing the recent changes to search algorithms and predict what the future may hold for search and social media marketing.
Brett is uniquely qualified to address, with clairvoyant accuracy, this daunting question. His tradeshow, PubCon is one of the top trade shows in the world for search and social media. And, as the president of PubCon, Brett is on a first name basis with every major thought leader in the industry since they inevitably speak at PubCon every year.
Joining Brett will be Joe Laratro of Tandem Interactive who will be sharing specific tactics, techniques and strategies to navigate the jarring and jolting world Google will soon unleash on all marketers.
As many of your know, since the release of the Penguin update, search marketing on Google has been a challenge. And based on deep industry insight and research, Brett will be sharing an in-depth look into the future of SEO and the coming changes that could substantially change your entire search and social media strategy.
If search marketing is important to your business, then you will want to register now for this important event at 7PM on Wednesday night at the Hyatt Recency in Richardson.
And as a special bonus….
Brett will be giving away a free pass to this years PubCon in Las Vegas – worth over $1,700. As many attendees will attest PubCon is the marquee search and social media event – bringing together the top minds in the industry in one place.
So make sure you register register now for his presentation at 7PM on Wednesday night – you may win an incredibly valuable pass to one of the best trade shows in the industry.
P.S. Don’t worry if you don’t win the ticket. We are working with Brett to get some “special pricing” for PubCon for those that show up Wednesday night. DFWSEM supports and promotes PubCon for free because it is one of the best show in the industry and we feel that everyone should have a chance to go.
About Brett Tabke
Brett Tabke has worked in the computer industry for three decades. Tabke is currently the CEO and founder of WebmasterWorld Inc. He was also the founder of PHD Software Systems, a specialty software manufacture that produced a line of software for Commodore computers in the 80’s and 90’s.
Tabke has run community networking sites continuously since 1984. The evolution from stand-alone BBS’s to forums on the web and his commitment to community building is a logical extension for Brett. His fascination with the web spurred him to start building web sites and learning as much as possible about online traffic. He quickly became an expert on the subject of Internet traffic, and was a source of information for many of his business contacts and associates who were looking to get better traffic from the search engines.
Tabke coined several SEO staples as “Link Farm”, “SEO Themes”, and the classic “SERP” (Search Engine Results Page). He was also featured in the Biography Channel special on the Google founders. Tabke was also a founding board member of SEMPO. He also wrote a chapter for the best selling “Google Hacks” book. He is also the first known person to have fully decoded the Excite and most of the Altavista search engine algos. Tabke’s “26 Steps to 15k a Day” is one of the most widely read documents in SEO history.
About Joe Laratro
Joe Laratro, a recognized and leading expert in the Search Engine Marketing industry, recently made South Florida’s Business Journal Top 40 under 40 2009 List. His long list of accomplishments includes being an active speaker at industry events like Webmaster World, SMX, and Search Engine Strategies (SES) Conferences. He sits on the Advisory Board and is the lead moderator and speaker liaison for Pubcon. He also developed and taught Search Marketing Training for the DMA, SEOClass, Network Solutions, Pubcon Masters, and the University of San Francisco. Mr. Laratro has been quoted in numerous articles including Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. Mr. Laratro just completed a new Advanced Analytics Certificate course for the University of San Francisco and will be releasing the “SEO Diet: Fit to be Found” book in the near future.
In 2006 Mr. Laratro founded Tandem Interactive, a boutique agency-style SEM services company to help clients achieve website success through online marketing strategies in the goal of driving bottom line results. These practices include local search marketing, pay-per-call lead generation services, blogging, analytics, conversion consulting, PR, social media marketing, online reputation management, usability consulting, search engine marketing training and education, as well as search engine marketing department formation and development.
During his career, Mr. Laratro has serviced over 5,000 web sites spanning an array of companies including Fortune 500s, privately held mid-tier corporations, and cottage industry businesses. He was also the president of the South Florida Interactive Marketing Association (SFIMA.com) from 2007-2008.
Analytics is the tool all website owners take for granted. It gives us the numbers that let us brag about awesome SEO results or how many people fail to progress off of the home page. Done right, analytics is more than just a scoreboard, it’s a detailed view of customer behavior that offline businesses could only dream about. The trick is knowing how to go deeper in the tools than just the dashboard.
The DFWSEM will be using the next meeting to talk about how to get the most out of your analytics program. We will go under the hood with two real experts in analytics to talk about maximizing the insights out of this vital tool.
Leading us for the meeting will be Tyson Kirksay and Jennifer Day.
Tyson is Director of SEM and analytics at Vertical Nerve. Tyson is a data-junkie by nature, and labeled “intense” by a longtime client. He often gets passionate about online marketing performance and measurement. He is certified with Google Analytics, Google AdWords and Microsoft AdCenter.
6:30 Check-In and Networking
7:00 Presentation Begins
8:30 Wrap up, networking at the hotel bar.
SEO Tools from site clinic
If you are interested in the list of SEO site tools listed in the recent site clinic, they have been posted. Thanks to everyone for submitting the list. We hope you find them useful.
Video SEO presentations
Refer any questions to [email protected]
It’s time to take a peek under the hood at what makes SEO really work. No matter if you’ve been spared the ire of Panda and Penguin or are trying to regain rankings, this is not a session you will want to miss. Some of the best SEOs in Dallas will be on hand to show how they view a website and offer improvement tips. Expect an interactive walkthru of some insider tools with some audience member’s sites. Don’t miss the opportunity to hear the tips of these SEOs for your site.
Leading us through the site clinic will be both Mark Barrera and Eric McGehearty.
6:30 Check-In and Networking
7:00 Presentation Begins
8:30 Wrap up, networking at the hotel bar.
If you aren’t a member, this is a great time to join the DFWSEM
SEMPO Community Survey
We are asking our members to take a few moments and fill out the SEMPO communty survey.
This should only take around three to five minutes to complete. All respondents are eligible to win a free pass to SES San Francisco on August 14-17. Thank you for your help.
Video SEO presentations
The presentations from the Video SEO meeting are now posted in the DFWSEM member area.
Not a member?
This would be a great time, and reason, to join.
Refer any questions to [email protected]