Brett Tabke and Joe Laratro of PUBCON will be back for their annual “tag-team” presentation of where the SEO and social media landscapes now stand in lieu of the latest changesand how we can leverage that knowledge to be ahead of the game in the near future.
Brett Tabke will discuss “what’s next”, including the hyper active virtual reality and augmented realty spaces.
Joe Laratro will be sharing an in-depth look into the future of SEO and the coming changes that could substantially change your entire search and social media strategy.
If you want to be ahead of the competition you will not want to miss this meeting.
What to expect:
- Analysis – what are the hot topics in search now?
- Review – brief overview of the industry
- Direction – we will look at an overview of where search and marketing is headed in the next 6-12 months. Specifically, a deeper look at the changes that have come about due Facebook giving the web personal “identity”.
ABOUT BRETT TABKE
Brett Tabke has worked in the computer industry for three decades. Tabke is currently the CEO and founder of Pubcon, Inc. He was also the founder of WebmasterWorld, Inc., and PHD Software Systems, a specialty software manufacture that produced a line of software for Commodore computers in the 80’s and 90’s.
Tabke authored several books on assembly language programming for Western Design on the 65816 micro processor. Tabke was the noted author of Karma 128, a leading edge assembler for the 65816 processor.
Tabke has run community networking sites continuously since 1984. The evolution from stand-alone BBS’s to forums on the web and his commitment to community building is a logical extension for Brett. His fascination with the web spurred him to start building web sites and learning as much as possible about online traffic. He quickly became an expert on the subject of Internet traffic, and was a source of information for many of his business contacts and associates who were looking to get better traffic from the search engines.
Tabke coined several SEO staples as “Link Farm”, “SEO Themes”, and the classic “SERP” (Search Engine Results Page). He was also featured in the Biography Channel special on the Google founders. Tabke was also a founding board member of SEMPO. He also wrote a chapter for the best selling “Google Hacks” book. He is also the first known person to have fully decoded the Excite and most of the Altavista search engine algos. Tabke’s “26 Steps to 15k a Day” is one of the most widely read documents in SEO history.
About Joe Laratro
Joe Laratro joined the Search Engine Optimization world in 1999. He has deep internet roots from running his own BBS in the late 80s. He served as CTO for one of the TOP SEO companies in the USA for 7 years. During his tenure he serviced over 4,000 Web sites ranging from Mom and Pops to Fortune 100 companies.
Joe started Tandem Interactive in April 2006 to focus on the under serviced areas of Online Marketing. One of Tandem’s main areas of focus is Training and Education. As a Microsoft Certified Trainer (MCT), Joe brings the technical aspect of SEM to the public. Several intensive SEM training sessions have been taught in conjunction with the South Florida Internet Marketing Association (SFIMA). He was also a major contributor to the DMA’s search engine marketing certification. Joe Laratro has been very involved with the conference side of the Interactive Marketing Industry; he is the Lead Moderator and on the Advisory Board of Pubcon, and also speaks at Search Marketing Expo (SMX) and Search Engine Strategies (SES) Conferences.
Outside of conference and Tandem Interactive, Joe continues to shape the Search Marketing Industry by developing and teaching Search Marketing Training for SEOClass, Network Solutions, Pubcon Masters, and the University of San Francisco. Mr. Laratro has been quoted in numerous articles including Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. Mr. Laratro will also be releasing the “SEO Diet: Fit to be Found” book in the near future.
Pubcon is a multi-track educational conference supported by the industry’s leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, and offers an in-depth look at the future of technology presented by the world’s top speakers in provocative cutting-edge sessions.
Over the past 15 years Pubcon has shifted the meaning of its name to place less emphasis on the celebratory pub gathering experience and instead focusing more on the professional Web “publishing conference” it quickly became.
Despite the subtle change in the meaning of its name, Pubcon has maintained the pub gathering tradition for more than 15 years as a part of what are now some of the world’s largest and most important new media conferences.
In the past few years, there have been several Google organic search algorithm updates. Manual actions, also referred to as manual penalties, from Google, can have a devastating effect on your site’s traffic and revenue. If your site has a manual action because of unnatural links to your website, filing a reconsideration request with Google isn’t just a matter of filling out a form: you must prove to them that you’ve removed the links, cleaned up your act, and disavowed the links you couldn’t get removed.
In this meeting, Bill Hartzer, co-founder of DFWSEM, and Senior SEO Strategist at Globerunner SEO, will discuss the differences between Google Panda and Google Penguin. We’ll review each of these algorithm and figure out if your site has been penalized or not. Then, we’ll go through specific steps in order to recover traffic and rankings due to a Panda or Penguin algorithmic penalty. We’ll discuss the process of getting a Google manual penalty revoked, and even timelines for recovery of the lost traffic and sales.
- Understand the differences between Google Panda and Google Penguin algorithm updates.
- Tell whether or not your website has been hit by Google Panda or Google Penguin updates.
- Understand Google Manual Actions and what you need to do in order to get a manual action or penalty revoked by Google.
ABOUT BILL HARTZER
Bill Hartzer is the Senior SEO Strategist at Globe Runner. Bill is a frequent speaker and expert discussion panel participant at various search engine marketing and internet marketing conferences and events such as the Search Engine Strategies and the PubCon conferences. Bill writes frequently for Search Engine Watch, Search Engine Guide, and is regularly published in many online publications. He maintains a blog on his website, www.BillHartzer.com, and is one of the original founders of the Dallas/Fort Worth Search Engine Marketing Association. He has over 18 years of search engine marketing, SEO, and social media marketing experience.
The days until DFW Rocks Social Media Conference are counting down – Sunday, June 29 & Monday, June 30 are right around the corner! If you have already registered, AWESOME!
If not, you can go to http://DFWRocksSocialMedia.com and use promo code DFWSEM to register for $150. We are proud to be a sponsor of this conference and look forward to seeing you there!
The conference has a great speaker lineup, including DFWSEM Board Member Joe Youngblood. But we wouldn’t expect any less from the largest Social Media Conference in Texas. You can visit http://bit.ly/DFWRocks2014Speakers to meet all the speakers.
If you want a sneak peek at the conference agenda visit http://bit.ly/DFWRocks2014Agenda to download.
As with every year, DFW Rocks Social Media has two after-events, which are open to the public and you are invited to attend, so if you can’t make the conference please come mingle with all of us afterwards:
- June 29th Addison Point in Addison at 4:30 pm for the DFW Rocks Local Social.
- June 30th the Social House in Addison at 4:30 pm for Social Media Day Tweetup.
- Social profile keyword optimization
- Better story telling with web ready messaging
- Learn the proper content mix for each platform
- The importance and balance of sharing personal and professional content
- What to share
- When to share
- How to not spend all day on social media
- How to automate content feeds to your social places
- Free Huge Pretzels
- Half price Bavarian Nachos
- $4 Pinnacle Vodka
- Create and share the content your audience wants to consume
- Mobilize the “community” to read, share and engage your content
- Use paid, earned and owned media to amplify your content, in addition to recognizing how these efforts grease the skids for future content promotion efforts
If you have any questions about the conference you can email [email protected].
See you soon!
Sharing great resources shows prospects that you will do more for them than just clog up their feed with sales and job spam. It shows that you are helpful, smart, and worth working with. It can also give your target audience a great glimpse of what it’s like to work with your organization. First impressions can make the all the difference. Look legit when prospects check you out!! And earn valuable SEO points in the process.
He’ll show you how to look legitimate and attractive to prospects online, and optimize yourself and your company for organic search at the same time. He’ll give you a program to get everyone in your organization to use the right keywords in the right places on their Linkedin and other social profiles, tell better stories online, and generate more page views by sharing valuable content with your target audience.
In this presentation, you’ll learn:
ABOUT CRAIG FISHER
Craig’s digital branding methods have been adopted as best practices by companies like Linkedin, Zappos, YUM! Brands, Hootsuite, and many more.
Craig created the first Twitter chat for recruiters, partnered in the first Linkedin-certified training company in North America, and is a partner in Globaltru, largest social recruiting events series in the world.
He’s been detailed in the Wall Street Journal, Mashable, and The Huffington Post; and was recently listed among the 25 most engaging speakers at HR conferences by Bizzabo.
Craig co-hosts the Cool Tools Show on Soundcloud with Lars Schmidt, and tweets @fishdogs.
Most recently Craig and Lars have launched Evolver, a social business strategy consultancy.
Connect with Craig on his blog at fishdogs.com
We’re hosting a mixer event for everyone in digital marketing, both DFWSEM members and non-members. No cost to attend, no need to register.
Many of our members say that the networking at the hotel bar after the meeting has been one of the great member benefits, so…. we have decided to have this impromptu FREE event.
Since several of our members are featured speakers at most of the national Search and Social events this is your chance to get to talk to them first hand without paying hundreds of dollars to register for a conference.
Also, several of our members own or manage teams for the top Search & Social agencies in the country. You can just get to know them or talk “shop” about Search Marketing (paid & organic), SEO, Social Strategies, best practices, and even get their tip on TOOLS, too!
Come out with DFWSEM members and enjoy:
For many brands, content marketing has become a “set it and forget it” affair: They create content, set it free, and then wonder why it refuses to “fly” away. One of the biggest problems is amplification, or lack thereof. If content is worth creating, it’s worth being shared smartly and widely.
How do you make that happen? Simple.
You create content with shareability already baked into it. At the next DFWSEM meeting, you will learn why content amplification is a must, then you’ll walk through the steps of how you can use the process effectively in your businesses. A key benefit is that few businesses are using such a model, and many of those lack the insight to use it effectively.
Ronell Smith, from Advice Interactive, and Kendall Shiffler, from United Commercial Realty (UCR) are the speakers.
After this meeting, you’ll be able to:
About Ronell Smith
Ronell Smith is the director of content strategy for Advice Interactive.
He’s spent most of his career as a business writer, researcher and editor. His most recent work was as a B2B editor for ESPN, but he has broad experience in overall business strategy, having spent nearly a decade helping small-to-midsize businesses in the areas of product design and marketing, PR, branding, content and communications.
Currently, however, he’s taken up the good fight of advocating for web users, many of whom are actively trying to manage the content marketing fusillade.
About Kendall Shiffler
Kendall is a digital marketing professional with 6 years experience in traditional and digital marketing, public relations, social media, web and email marketing. She is currently the Director of Corporate Marketing at United Commercial Realty. Additionally Kendall is past president of the DFW Social Media Club and speaks regularly at regional and national conferences.
Advice Interactive will also have some special prizes to give away: One $100 gift card and four $25 gift cards to Bass Pro Shops! Advice will also have some Bass Pro and Columbia Sportswear items that will be in a drawing. So LOTS of opportunities to win something this month!!
Advice Interactive will have a fish theme for our sponsor table that night with some fun social photo opportunities for meeting attendees.
Following up on E-Nor’s DFWSEM presentation this month, turn your knowledge to ACTION, whether you are just starting out with Google Analytics or need to get better insights from your existing Google Analytics. Attend the webinar on April 17th at 10AM and how to use your analytics data to take actions to improve your website.
In our webinar, Eric Fettman, Analytics Instructor & Coach at E-Nor, will show you five things that you can do today for more meaningful and actionable Google Analytics.
DURING THIS WEBINAR, YOU WILL LEARN HOW TO:
#1 – Install the Google Analytics Tracking Code
While there are many considerations for a complete implementation, basic tracking is very straightforward. We’ll discuss the how the tracking code works and how you can install it.
#2 – Set Up Goals
We’ll show you how to set up your KPIs (key performance indicators) at goals in Google Analytics.
#3 – Visually Compare Landing Page Performance
As the first touch points in visits, landing pages are critical to website success. A landing page performance chart is easy to generate…but you have to know where to look.
#4 – Segment Your Traffic
Better segmentation means better insights. We’ll learn how you can break your traffic down for better understanding.
#5 – Understand Page Value
We’ll look at one of the most important (and overlooked) metrics that Google Analytics provides for you to measure the real performance of each page on your site: Page Value.
BONUS – Install Google Tag Assistant
We’ll quickly install Google Tag Assistant in the Chrome browser so you can quickly check the Google Analytics tracking code on any page within any website.
Join us for a fun and informative hour of discussion and learning, and start getting better insights from Google Analytics for better business results.
Use code DFWSEM for total of 15% (early bird discount plus DFWSEM discount).
REGISTER HERE: www.e-nor.com/training
Effective measurement of users and their activities is a must in the modern era of digital marketing. Understanding those users allows marketers to plan campaigns and distribute marketing dollars efficiently. However, the question is how do we do we understand these users and collect the right data at scale. Mike King, Executive Director of Owned Media at Acronym, will give a detailed discussion of how to perform ethnographic research using social media and leverage a variety of free and paid data sets to truly understand the user behind the visit.
After this meeting, you will be able to:
- How to Account for Audience & Buyer Personas
- How to Build and Effectively Leverage User Journeys
- Using Personas to Thwart (not provided)
ABOUT MICHAEL KING
Michael King is an SEO Engineer by trade and Inbound Marketer by evolution. He is currently an independent Digital Marketing Consultant at iPullRank.
Michael King (better known as @iPullRank on Twitter) has an extensive background in software, web development and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands. Previously, Mr. King was responsible for the SEO campaigns of LG, Citi, Sanofi Pasteur, Cartier, and General Mills as the SEO lead at Publicis Modem. Before that, he was member of the SEO team at Razorfish where he contributed to many wins for Ralph Lauren, ABC, ADT, State Farm, and several Johnson & Johnson and Genentech brands.
6:30 p.m. – Registration
7:00 p.m. – Presentation
8:30 p.m. – Networking
Hyatt Regency North Dallas
701 East Campbell Road
Richardson, TX 75081
Plenty of free parking available.Map
Many people know what analytics are, have analytics software installed, and how to access it. But for many it stops there – making sense of the data and knowing how to act upon it are the difficult parts.
Feras Alhlou and Patricia Jordan-Hinojos of eNor, will teach you how to interpret your analytics data and turn those insights into action. During the meeting, you’ll learn:
- Creative ways to measure, report and analyze data in a way that truly impacts the business. Often, this has to be done by integrating all types of data from various sources.
- How the power of Google Analytics can be integrated with other data sources such as SEM campaign data, email, CRM/SalesForce and others to provide full visibility of your prospects and customers.
- About a case study that examines the challenges and finds solutions for analysis across multiple channels, as well as ways to understand user behavior and ROI analysis.
After this meeting, you’ll be able to:
- Make data more actionable using the measurement approach
- Create sample dashboards for ecommerce, b2b and content sites and apps
- Utilize Google Analytics for integrated reporting and insights to gain a 360-degree view of data
ABOUT FERAS ALHLOU
Feras Alhlou is the Principal Consultant/Co-Founder of E-Nor (serving Fortune 500-25). He is a frequent national/international speaker at industry conferences including SMX, eMetrics and Google Analytics User Events (GAUGE). Under his leadership, E-Nor achieved multiple Google qualifications including Google Analytics Certified Partner and Google Analytics Premium Authorized Reseller.
Feras is passionate about improving his client’s ROI and led his organization to implement and launch successful analytics and marketing optimization strategies for E-Nor’s diversified client base. He has traveled the globe educating businesses and Internet consultants on the subjects of web analytics and digital marketing optimization.
Feras is a co-chair the Digital Analytics Association, serves on the examination sub-committee and is a Certified Web Analyst.
The Dallas Chapter of the Digital Analytics Association will be hosting the 2nd-annual DAA Dallas Symposium on Thursday, February 20th, at the University of Texas at Dallas. This half-day event, themed “Revenge of the (Data) Nerds”, will be jam-packed with exciting topics, industry experts, agency and enterprise executives and small business owners who have used data and technology to beat the odds (and their competition).
Ticket Price: $25 for DAA Members and $75 for Non-members (special discount if your company has 5+ people that would like to register)
Founder, eMetrics Summit and Co-Founder and current Chairman, Digital Analytics Association
A New Metric for a Privacy Worried World
As marketers get close to crossing the line regarding privacy, consumers will wake up to the value of their own data. How do you get them to accept being watched, tracked, stalked, collected, scrutinized, accumulated, analyzed and popped into a segmented cubbyhole? By offering them something in return. Jim delves into the importance of marketing and advertising as a service, to protect against the day when data is not free for the taking and marketing has to up its game just to keep the data flowing. You want my data? Make it worth my while.
Other featured speakers:
- Marcela Gutierrez, Ecommerce, Sr. Web Analyst at Fossil Inc. presents: Setting the Pace: The Analytics Journey
- Satnam Singh, Data Strategy, Products & Analytical Solutions at Travelocity
- Robert Sahadevan, VP Consumer Marketing & Data Analytics at Humana
- Tyson Kirksey, Chief Operating Officer at Vertical Nerve Inc. and former eMetrics Presenter
6:30 p.m. – Registration
7:00 p.m. – Presentation
8:30 p.m. – Networking
Hyatt Regency North Dallas
701 East Campbell Road
Richardson, TX 75081
Plenty of free parking available.Map
A solid understanding of SEO is key to any digital marketing campaign. From title tags, to linkbuilding, to best practices and how it all works together, our focus is to help you, your client, and your websites deliver a search-engine-friendly online presence.
Beth Kahlich, from the Dallas Search Engine Academy, and Michael Marshall, from the North Carolina Search Engine Academy, will be speaking on tactical execution and other basics of SEO, as well as diving into more advanced topics.
After this meeting, you will:
- Understand the basic components to a solid SEO-optimized website
- Know the right questions to ask of an SEO provider – and what to watch out for
- Learn about key advanced SEO topics to succeed in 2014 and beyond
About Beth Kahlich
A frequent speaker at local and national events, and a board member of the DFW Search Engine Marketing Association, Beth has over 25 years of experience in technology and marketing. Beth created her first commercial website in 1993 and was an early user of YouTube, opening her first account in 2006, just 9 months after the site opened. Previously, Beth served for eight years as in-house advertising for one of nation’s largest IBM Business Partners.
Since 2008, her company has managed the online marketing strategy, social media and web presence of a variety of clients, both locally and nationwide. Since 2012, she has been teaching SEO training classes in the Dallas, Texas area.
Twitter Handle: @BethKahlich
About Michael Marshall
Michael has over 20 years experience in information technology covering a wide range of specialties, including web design, software engineering, e-commerce solutions, artificial intelligence, and Internet marketing. He has degrees in Linguistics, Philosophy and Theology. Michael also developed and taught a required course on search engine technologies for the U.S. Patent Office.
Michael’s been published in Forbes, and a variety of SEO and business publications and has been a speaker at Dallas Digital Summit for the past 3 years.
Twitter Handle: @MichaelMarshall
E-Nor is a leading web analytics and digital marketing optimization consulting firm headquartered in the heart of the Silicon Valley and offices throughout US and in Europe. Our clients include Fortune 500, as well as organizations with advanced analytics needs and those aspiring to establish a data-driven culture. E-Nor leverages it’s time-tested digital analytics optimization framework to bring actionable insights to some of the world’s most recognized brands including Sony, Intuit, ADP, VMware, MIT, SanDisk among others.
We have achieved multiple Google certifications including Google Analytics Premium Authorized Reseller, Google Analytics Certified Partner (GACP), Google AdWords Certified Partner, Urchin Software Certified Partner and Website Optimizer Certified Partner.
E-Nor is a Premier Corporate Sponsor of the Digital Analytics Association (DAA), and E-Nor’s consultants are frequent speakers at leading industry conferences world wide.
Some of the nations’s leading online marketing experts are coming to Dallas on January 23rd for an intensive, four-hour crash course in Local Search Marketing. During Local U, you’ll learn Search Engine Optimization tips and techniques that will lead to sustained, long-term search engine rankings and new customers.
Local U Dallas Seminar Agenda
Introduction to Website Optimization
Learn how search engine results are generated, and how small businesses can improve their visibility in these results, including tactics to use to improve your own website’s ranking potential.
The ABCs of Local Search
Dive into topics including how to rank well for searches in an area and its surroundings, and how to convert searchers into customers. Includes a presentation from Google.
Understanding Your Website Traffic
Learn the basics of Google Analytics, including how to gain insight into your website’s traffic sources and convert more visitors into customers.
Getting Social Online
Navigate the world of social internet marketing, including strategies to engage with current and prospective customers using the most popular social media tools: Twitter, Facebook, Google Plus, and blogs.
Internet Marketing for the Do-It-Yourselfers
Learn about some low-cost and free tools to consider if you’re just getting started on the web, and questions to ask if you’re thinking about bringing in a professional.
Capacity is limited, so register as soon as possible to avoid missing out.
Register by January 7th with the code “DFWSEM” for $50 off registration!
CLICK HERE TO REGISTER: LocalU.org/DFWSEM