Events

May 2015

Harnessing the Power of Video to Improve Your Marketing Performance

Who better than a man slightly obsessed with the power of video marketing to guide you down the path to success in 2015? No one. And that’s why Casey Henry will be our special guest at DFWSEM in May.

If you’ve been listening to the experts in the field, you probably already know that 2015 is shaping up to be the “Year of the Video”. Knowing this is great, but you may well be asking how you can use video to improve performance across all campaigns. Now is definitely the time to learn. Join us for our May meeting and get the lowdown on making video work for your channels, whether paid, retargeting, prospecting, or SEO.

Understanding how best to utilize video and content on your landing pages will give you the boost in metrics we know you’re looking for in 2015.

The truth is video can affect your SEM campaigns in both positive and negative ways. Casey will be sharing insights from his own research – a product of that little obsession we mentioned earlier.

As he takes us on a journey toward video marketing domination, Casey will also show us how to determine where video can have the biggest impact on your funnel pages and content.

We’re counting the days until May 13th and can’t wait to see Casey’s presentation: Using Video to Improve Your SEM Performance. If you’ve been wondering how to harness the power of video marketing for your business, you’ll find the answers at the May meeting of DFWSEM. Register now to see Casey Henry in Dallas.

Don’t come alone. We want you to share this opportunity with as many of your colleagues and friends as possible, so we’ve made it easy for Non-members to attend.

Those who have never attended a DFWSEM Meeting before can register for free with the code videowin. We hope you’ll take up this fantastic opportunity to hear Casey Henry speak in Dallas.

Register now to secure your ticket and join us at NOAH’S Event Center on May 13th. Meet and Greet begins with check-in and a free drink ticket at 6.00pm. Be sure to join us after the presentation for networking, light supper, and another free drink!

Casey Henry

Casey Henry is SEM/Growth Manager at video marketing powerhouse, Wistia in Cambridge, MA. He’s the man in charge of Wistia’s web advertising, retargeting, PPC, SEO, and marketing engineering efforts. Before joining Wistia, Casey was a Mozzer, working as Director of Inbound Engineering at Moz in Seattle. While at Moz Casey managed the team of engineers responsible for all marketing related engineering needs. A ten year veteran of Search, Casey began SEM consulting in 2005, focusing on organic traffic growth.

Casey is constantly testing ways to use video to increase performance of paid and organic efforts across many business types. Understanding the value of video within campaigns has become the obsession driving his research at Wistia. He also continues to research Google rankings and factors that can lead to increased search engine visibility and traffic. Follow Casey on Twitter at @caseyhen.

NOAH’S Event Center – Richardson

This is just around the corner from where we used to meet. When you exit 75 go east on Campbell Rd. At the second stop light turn left on Greenville Ave. Go through the next stop light and make your first left hand turn into the parking lot. Less than one mile from the Hyatt North Dallas you will find this great new venue.

Apr 2015

PPC Lunch & Learn: New from DFWSEM

New DFWSEM Treasurer Susan Wenograd is spearheading a great new series sure to assist with your PPC campaigns — PPC Lunch & Learn.

The inaugural event will be April 21st at the Addison Treehouse at 14681 Midway in Addison on April 21st, from 11:30 to 1:00.

RankHammer’s own Steve Hammer will be sharing his Google Adwords Scripts expertise, so this is a great chance to learn about customizing scripts to strengthen your campaigns and take full advantage of the tools available on any budget.

This new series kicks off at only $10 for members or $20 for guests. Lunch is included, but you must RSVP soon – there are limited seats available.

Map

Detail Map

Addison TreeHouse Detail Map

Beyond Marketing: Data, Decision Making, and the Future of Search

A veteran of more than 100 speaking appearances, Matt Wallaert is perhaps best remembered for his appearance at TEDxUtrecht where he explored the concept of “motivating to do work worth doing”

BREAKING NEWS: April 8 is Boot Night at DFWSEM

As Search engine marketers we are trained to think of the funnel and moving people from clicks to actions. But what happens in a world where AI and ML make the idea of clicking less prevalent? At this month’s DFWSEM meeting, Behavioral scientist Matt Wallaert will help us better understand the changing face of web-based interactions and how the science of user experience and behavior is affected.
Be prepared to see your relationship with your site visitors in a completely new way as Matt talks about the value of exposing data a user will never see, the growing problem of decision overload, and how technology is changing the way we choose.

If you’re thinking you may not be ready for the depth of content offered in Matt’s presentation, think again. As he leads us into this exciting new world where technology is shaped to provide more fulfilling and pleasurable experiences for users, Matt will show you how to develop a basic mental model of decision making.

Next, he uncovers the key to creating user experiences that will touch your users as he helps us understand the connection between non-user data and decision making Artificial Intelligence. Whether your business is simple or complex, your product offering is small or extensive, understanding how to shape user behavior for greater benefit will open your eyes to a world of new possibilities for your business.

Understanding is one thing, taking action to make the most of new opportunities is another. This is where Matt brings everything together to send you back to the office with a new approach to optimizing your website content for a Metalanguage-to-AI world.

We are so excited to have Matt bring this cutting edge presentation to our members at DFWSEM. This is the kind of content that will put you out in front of your non-DFWSEM industry peers. If you want to be ahead of the game, Register now to see Matt Wallaert in April.

Don’t come alone. We want you to share this rare opportunity with as many of your colleagues and friends as possible. Non-members attending DFWSEM for the first time can register for free with the code lessclicks. We hope everyone will take up this opportunity to hear Matt speak in Dallas.

Register now to secure your ticket and join us at NOAH’S Event Center on April 8th. Meet and Greet starts with check-in and a free drink ticket at 6.00pm. Be sure to join us after the presentation for networking, light supper and another free drink!

Matt Wallaert

Matt Wallaert is a behavioral scientist working at the intersection of technology and human behavior. After several years in academia and two successful startup exits, he joined Microsoft, where he works across a variety of products and projects to design technology that helps people live happier, healthier lives.

Best known at Microsoft for creating the Bing in the Classroom program, Matt’s vision has helped over 7 million kids to make digital literacy a daily part of their education. He maintains an active research lab and is a frequent speaker on the science of behavioral change.

Externally, Matt sits on the board of a variety of startups and non-profits, and cultivates pro-social side projects like GetRaised.com, which has helped underpaid women ask for and earn millions of dollars in salary increases.

Matt Wallaert is a man you want to listen to purely for the chance to understand what inspires and motivates someone to make the kind of contributions he is making every day. Add to that the opportunity to learn from his expertise and experience and you absolutely cannot miss his appearance at DFWSEM!

 Break out your boots

We need your help to make Matt Wallaert welcome in Dallas. Matt loves his cowboy boots and we all know some of the best boots on the planet can be found in Dallas Fort Worth. This being the case, there’s only one thing to do: we’re declaring April 8th “Boot Night” at DFWSEM! We want to see you in your best boots (spurs totally optional). So break out those boots and be in the running to win prizes on the night.

Location

NOAH’S Event Center
2251 N Greenville Ave.
Richardson, TX 75082

NOAH’S Event Center – Richardson

This is just around the corner from where we used to meet. When you exit 75 go east on Campbell Rd. At the second stop light turn left on Greenville Ave. Go through the next stop light and make your first left hand turn into the parking lot. Less than one mile from the Hyatt North Dallas you will find this great new venue.

Mar 2015

Reputation Roadkill - Learning From the 'OMG' Moments of the Biggest Brands

Andy Beal at Pubcon Paradise Hawaii in 2012

Do you have a reputation management problem? Perhaps your biggest problem is staying in business when you really have no reputation to speak of? Or maybe you live in the shadow of making that one slip that sends your company plummeting into an abyss?

It’s time to stop worrying and start listening to Andy Beal. Andy is recognized around the world as the foremost expert in online reputation management.

Whether you’re spending your days fending off an onslaught of negative Brand mentions or figuring out how to get mentioned at all, Andy Beal holds the key to turning online reputations around.

Once again our programming team have pulled off an absolute coup in bringing Andy Beal to Dallas.

Andy appears at DFWSEM in March, presenting Reputation Roadkill – Learning From the Biggest Brands’ ‘OMG’ Moments. Whether you are running your own company or managing agency clients, this is the DFWSEM session you simply cannot miss in 2015. The things you’ll learn from Andy’s presentation could literally be the difference between success or failure for you and your clients.

Managing and monitoring reputation is critically important for everyone. Individuals, professionals, small businesses, non-profits and large corporations are impacted by it. If we are to survive and thrive we all need to understand, grow and protect our reputations online.

We are so excited to have Andy as our guest speaker in March; we want you to share this rare opportunity with as many of your colleagues and friends as possible. Non-members attending DFWSEM for the first time can register for free, so we hope everyone will take up the opportunity to hear Andy speak.

We asked DFWSEM member Tony Wright to tell us about Andy Beal and how he feels about Andy appearing at our March meeting. Here is what Tony said:

If you haven’t seen Andy Beal speak you’re in for a real treat. Andy is one of the best minds in search and reputation management, not to mention an exceptional entrepreneur and great guy. You don’t want to miss this one.

Register now to secure your ticket and join us at NOAH’S Event Center on March 11th. Meet and Greet starts with registration and a free drink ticket at 6.30pm. Be sure to join us after the presentation for networking, light supper and another free drink!

Andy Beal

Andy Beal is the CEO of Trackur.com, one of the world’s largest and most trusted social media monitoring tools, and Principal of Reputation Refinery, a boutique reputation management firm.

Based in Raleigh, North Carolina, Andy co-authored critically-acclaimed book Radically Transparent: Monitoring and Managing Reputations Online. He has spent more than a decade advising individuals and businesses on how to manage their online reputation. His new book, Repped: 30 Days to a Better Online Reputation, provides a practical 30 Day plan for improving personal and corporate reputations.

New Location

In March we will be meeting at our new location.

NOAH’S Event Center
2251 N Greenville Ave.
Richardson, TX 75082

NOAH’S Event Center – Richardson

This is just around the corner from where we used to meet. When you exit 75 go east on Campbell Rd. At the second stop light turn left on Greenville Ave. Go through the next stop light and make your first left hand turn into the parking lot. Less than one mile from the Hyatt North Dallas you will find this great new venue.

Andy Beal – PubCon Paradise Hawaii 2012 by Michael Dorausch is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Feb 2015

14 Science-Based Ways to Convert More Customers

Are you making the conversion-killing mistake of using only features, benefits, and pricing to convince your customers to buy? If so, you are reaching just 5% of your customer’s brain. In this info-packed session, Roger Dooley, author of the best-selling book Brainfluence, will show you how to use simple techniques to appeal to the 95% of your customer’s decision-making driven by non-conscious processes.

Roger has spent years studying brain behavior and how it influences customer engagement, purchase decisions, and the various other conversion streams you may be targeting for your business. Now he comes to DFWSEM ready to share his expertise. You’ll be fascinated as he demonstrates ways that using knowledge of how our brains work enables you to create better marketing, advertising, and sales strategies.

Roger Dooley at Raven Tools Poker Event

As you can see from the photo, Roger takes his poker seriously. Almost as seriously as he takes the influence of neuromarketing in business. As a leader in the field he has not only studied, but helped develop, test, and refine theories on the use of “brain science” for advertising and marketing.

Roger is a master of the science behind neuromarketing, but there’s no need to worry about being overwhelmed by theory in this presentation. His focus is always on real-world examples and practical applications.

As Roger shares 14 Science Based Ways to Convert More Customers, you’ll learn to look at your web site and conversion paths in entirely new ways. Come prepared for revelations as Roger uncovers the non-conscious processes you may never have imagined were influencing your online marketing efforts.

You’ll learn how to unlock these unseen barriers to conversion and put your business on the path to better results with neuromarketing.

We asked DFWSEM Ambassador Christine Churchill to tell us about this month’s guest speaker Roger Dooley. Here’s what she said:

A lot of marketers talk about getting inside the mind of the customer, Roger shows you how subliminal clues on the page can enhance or hurt your web page performance. Roger is one of the leaders in the new field of neuromarketing that studies the affect of marketing stimuli on consumers. You’ll never look at a web page the same.

We are very excited to have Roger as our guest speaker in February. This is a rare opportunity for DFWSEM members and friends to benefit from the expertise of a highly sought-after international speaker and consultant. Register now to secure your ticket and join us at our new meeting location on February 11th.

About Roger Dooley

Roger Dooley an international keynote speaker and consultant. He is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. His work is followed by tens of thousands every week as he writes the popular blog Neuromarketing as well as “Brainy Marketing” at Forbes.com. He is principal of marketing consultancy Dooley Direct, and co-founded College Confidential, the world’s largest college forum site.

Dooley Direct is based in Austin and was founded by Roger in 1995. The company’s roots are in digital marketing, but for the last decade their focus has been on applying brain and behavior research to improve marketing, sales, and leadership.

New Location

In February we will be meeting at a new location.

NOAH’S Event Center
2251 N Greenville Ave.
Richardson, TX 75082

NOAH’S Event Center – Richardson

This is just around the corner from where we usually meet. When you exit 75 go east on Campbell Rd. At the second stop light turn left on Greenville Ave. Go through the next stop light and make your first left hand turn into the parking lot. Less than one mile from the Hyatt North Dallas you will find this great new venue.

Roger Dooley at Raven Tools Poker Event by Michael Dorausch is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Jan 2015

The State of SEO: 2015 and Beyond!

Kerry Dean to Headline at DFWSEM

Kerry Dean presents at DFWSEM.

DFWSEM will play host in January to one of the most popular State of Search speakers to date. Kerry Dean wowed the Dallas conference crowd with his presentation “The Best SEO Advice That No One Will Give You.” On January 21st he makes his debut appearance at DFWSEM to talk about the State of SEO in 2015 and beyond.

Semantic search. Voice search. Machine Learning. These are some of the concepts dominating conversations about the future of search. For those working with websites built on outdated platforms these concepts and topics are no different than flying cars and teleportation.

How can we prepare for the future of SEO while still increasing organic traffic to modern or out-of-date websites? Kerry’s presentation will cover many fascinating and futuristic SEO ideas while also delivering strategies to help you get more out of your current sites.

About Kerry Dean

Kerry is Chief Traffic Officer at PMG, a full-time student of SEO who describes himself as both creative and a nerd. His #1 passion is teaching. Analytics, analysis, data visualization are some of the many things that make him love going to work every day.

As a child he took apart all of his electronic toys to see how the motors worked. Today, he does the same thing with websites. He loves to try new things just to see what will happen. Data is his best friend, and Imagination is his favorite tool.

Kerry is a TCU alum, has a BS in Economics, a Master’s in Education, and his goal is to learn something new every day. As long as that happens life for him is good.

About PMG

PMG is a full-service digital agency well known for cultivating brands online utilizing digital media, social media, e-commerce usability, information architecture (IA), and creative design.

They ranked #61 on the 2014 Inc 500 list and were #5 among advertising and marketing companies.

PMG clients range from retail and luxury to hospitality and consumer packaged goods. The one thing they all have in common is the elusive trait of already being pioneers in their own space.

Founded in 2010, the agency has grown to 50 employees, expanded their Fort Worth based office space three times, and just opened an office in New York City.

Slide Deck

Dec 2014

DFWSEM Board Elections

Do you have what it takes to lead the DFWSEM? We are looking for committed individuals for the next year of board service. If you are ready to give your heart and soul to an organization that brings so many search resources to it’s members now is your time.

We will be holding elections at the Addison Treehouse on December 15th.  The elections will begin at 7:30 PM.

Please be prepared to share what makes you want to be involved with this great organization.

The election itself will take part in two parts. First, the next board is elected. Next, the officers are selected from the new board. Further information will be shared at the election.

We look forward to seeing those interested at the special meeting.

2014 DFW Jingle Mingle

Benefiting The DREAM Fund, ten marketing and advertising organizations in the Dallas/Fort Worth area will join forces for the fourth consecutive year to host the Jingle Mingle. If you’re going to one holiday party, make it the Jingle Mingle!

For just $69 dollars, your ticket not only gets you access to the event, but also free food, drink and a chance to celebrate the season with your peers and friends.

Dallas Digital Summit 2014

Dallas Digital Summit, presented by TechMedia, is a two-day digital strategies conference, with an impressive list of more than 40 of the country’s top digital marketers. You will learn about the latest trends, strategies and best practices in digital marketing. The conference will be held on Tuesday, December 9, and Wednesday, December 10, at the Irving Convention Center.
Check dallasdigitalsummit.com/agenda for a complete agenda.

DFWSEM is a sponsor of the Digital Dallas Summit 2014 and invites you to join us at the event. Please use the discount code DFWSEM75 and save $75 off the price of admission.

“DFWSEM is committed to bringing our members world class digital marketing information including search, analytics, social, and so much more. Dallas Digital Summit gives our members access to great information from great presenters in each of these areas and we couldn’t be more excited about this partnership. We look forward to seeing you there.” — Brian Medina – DFWSEM President

Speakers

Nov 2014

2014 State of Search Conference

Attend the 2014 State of Search Conference!

Join us November 17-18th for the 3nd annual State of Search Conference. Though only in its third year, DFWSEM’s State of Search Conference has become the premiere search marketing conference in the south, featuring speakers from all over the country. We’ve even expanded it to two days this year. Marty Weintraub – CEO of Aimclear – will give the opening keynote on Day 1, and Wil Reynolds – Founder of Seer Interactive – will give the opening keynote on Day 2. The closing keynote will feature Duane Forrester, Manager of Bing Webmaster Tools.

Five tracks – SEO, PPC, Social Media, Local SEO, and a Miscellaneous track – will cover tactics and tips, perfect for all levels of expertise, from beginner to advanced.

Reasons to Attend the State of Search Conference:

• Learn from the experts
• Enhance your skillsets
• Networking
• Low cost

Throughout the conference, you’ll learn tactics to improve your online marketing strategies, whether you work in-house, in an agency, or as a freelancer.

State Of Search Speakers

• Aaron Levy, Independent Consultant
• Adam Dorfman, SIM Partners
• Adam Reimer, Adam Reimer Marketing
• AJ Kohn, Blind Five-Year-Old
• Alan Morte, Three Ventures Technology
• Alex Houg, Portage
• Amanda McGowan, SEER Interactive
• Bill Hartzer, Globe Runner SEO
• Brad Besancon, Clariti
• Brandy Eddings, Southwest Media Group
• Brent Csutoras, Kairay Media
• Brett Snyder, Agora Inbound
• Brittan Bright, Marin Software
• Casey Markee, Media Wyse
• Christine Churchill, KeyRelevance
• Christi Olson, Point It
• Cindy Krum, Mobile Moxie
• Dan Leibson, Local SEO Guide
• Dan Sturdivant, Speakeasy
• Dana DiTomaso, Kick Point
• Darren Shaw, WhiteSpark
• David Minchala, Yodle
• Dennis Yu, Portage
• Derek Mabie, Evolve Digital Labs
• Duane Forrester, Bing
• Eli Schwartz, Survey Monkey
• Elizabeth Marsten, Portent
• Eric Enge, Stone Temple Consulting
• Giovanni Gallucci, Live Loud Texas
• Greg Allbright, NCR Retail
• Gyi Tsakalakis, Attorneysync
• Ian Lurie, Portent
• Jabez Labret, Get Noticed Get Found
• James Loomstein, Digital Space Consulting
• Jessica Nelson, Elev8 Social
• Jim Halligan, Location3 Media
• John Doherty, Hotpads
• John Gagnon, Bing
• John Lee, Clix Marketing
• Jon Cooper, Point Blank SEO
• Justin Briggs, Getty Images
• Kane Jamison, Content Harmony
• Kate Morris, Outspoken Media
• Kerry Dean, PMG
• Kevin Adams, Rankhammer
• Larry Kim, Wordstream
• Mark Traphagen, Stone Temple Consulting
• Marty Weintraub, AimClear
• Matt Siltala, Avalaunch Media
• Matt Van Wagner, Find Me Faster
• Michael Stancil, Buzzshift
• Michelle Wagner, Passion Fruit Creative Group
• Mike Arnesen, SwellPath
• Mike King, iPullRank
• Phil Rozek, Local Visibility System
• Purna Virji, Petplan
• Randall Turner, Advice Interactive Group
• Ruth Burr Reedy, Opubco Communications Group
• Scott Baradell, Ideagrove
• Sean Dolan, Pushfire
• Sean Jackson, Copyblogger
• Sha Menz, RMOOV
• Steve Floyd, AXZM
• Steve Hammer, RankHammer
• Susan Wenograd, At Home Stores
• Thomas Ballantyne, Bullwark Pest Control
• Tim Wagner, Wright IMC
• Tony Wright, Wright IMC
• Will Scott, Search Influence
• Wil Reynolds, SEER Interactive
• Zeph Snapp, Not Just SEO

Oct 2014

SEM Expert Roundtable

Roundtable and Q and A discussion with industry leading speakers, consultants, and digital agencies.

PANEL SPEAKERS

Sep 2014

How to Build an SEO Campaign That Outsmarts, Outperforms, and Outlasts Google

Every two days, we create as much information as we have since the dawn of time to 2003.

Therefore, building a web presence is essential in today’s times, but comes with ever-increasing challenges:

• Web users lack focus and are highly distractable.
• Everyone is fighting for attention.
• Google’s algorithms change hundreds of times per year, and their focus has heavily changed since their beginnings in 1998.

You need more than an ordinary website; you need an extraordinary website. Being extraordinary doesn’t mean finding and exploiting loopholes in Google’s search algorithm. It means creating a web presence that people love.

Stoney deGeyter, president of Pole Position Marketing, will discuss how to take your website from ordinary to extraordinary, how to provide value to your users, and how to create a Google-proof website.

About Stoney deGeyter

Stoney’s articles about how to navigate the web marketing landscape have been published on Search Engine Land, Search Engine Journal and Visibility Magazine, and his self-proclaimed “witty” responses have been quoted in WSJ.com and Chief Content Officer Magazine.

He also shares how to accelerate your web marketing efforts several e-books, including E-Marketing Performance: Effective Strategies For Building, Optimizing and Marketing Your Website Online; Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing Your Keywords Into a High-Performance SEO Campaign; Destination Search Engine Marketing: SEO Without Compromise.

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