Jul 2021
Emerging Social Media Trends Panel
2020 resulted in a dramatic shift to online channels, including a strong surge in social media usage. As communities begin to open back up and life begins to return back to normal, learn how you can maintain your 2020 gains. Our July meeting will feature a panel of experts who give their take on emerging social media trends, such as the rise of Clubhouse and other social audio channels, viral TikTok videos, the emergence of stories on social media platforms across the board, and how LinkedIn and Facebook can continue to stay relevant.
The Venue
For those coming to the in person event, we’ve got a new venue! DFWSEM’s monthly meetings are now sponsored by City Central, a coworking space in Addison:
City Central
17250 Dallas Pkwy
Dallas, TX 75248
Get Directions to City Central
Meet the Panel
Jessica Nuñez
Jessica?Nuñez?is?founder and?president of TruePoint Communications,?a marketing communications agency. TruePoint is listed as a Top 100 agency in the U.S. and ranked on Inc. 5000’s Fastest Growing Companies?in the U.S. for three consecutive years. Jessica is also a co-founder of the Nike-funded Handsfree Labs, a pioneer in hands-free footwear technology, and its shoe brand KIZIK.
An expert in marketing communications strategy as well as crisis communications, Jessica provides counsel to propel brands forward, from Fortune 10 to start-ups. She mentors young professionals, female entrepreneurs and guides leaders. Jessica is an active member-leader in Entrepreneurs’ Organization and founding member of Social Media Club of Dallas and One Hundred Shares Dallas.
Talissa Navarro
A true thought leader in B2B social media, Talissa rose to the challenges of the last year and consistently provided guidance and insight to her community, leading the way on everything from social strategy and best practices to the importance of diversity, equality, and inclusion. Among other achievements, Talissa’s efforts have helped Idea Grove become one of DesignRush’s top digital marketing agencies.
Much of that happened with agency partner Sprout Social. Talissa was a regular contributor to programs and presentations put on by the social media management software provider, helping others continue to grow. For helping the Sprout community make a difficult year a little better, Talissa was recently named the #SproutPartner MVP for 2020.
Jasmine Berry
Jasmine Berry is knowledgeable and experienced in creating digital marketing strategies, developing Search Engine Optimization techniques, social media scheduling platforms, event planning and creating engaging blog content. She started Spookieloo’s Consulting in 2017 to encompass her love for fashion, wine and social media.
Jasmine enjoys bringing life into social media accounts with updates on company events, creating content and writing blogs to engage and educate the community. She understands social media as a marketing tool, all while capturing the client’s voice and managing several social media platforms.
Heather Nichols
Heather Nichols has a heart for serving the entrepreneur community and loves working with people who have a growth mindset. She is a Ziglar certified coach and owns a digital marketing agency called The Marketing Matrix whose done-for-you services range from web design and SEO, to social media and complete digital marketing plans.
Heather and her Team have worked with a range of clients from solopreneurs to franchises to partnering on projects for AT&T Small Business, the Ziglar Corporation, and Hotels.com. She’s also a member of the American Marketing Association. Heather’s mission through The Marketing Matrix is to help you build
Jun 2021
Introduction to Google Analytics 4 with Anil Batra
The new version of Google Analytics called Google Analytics 4 or GA4 is now publicly available. Learn more about GA4 at our June 9 meeting.
The new free version of Google Analytics called Google Analytics 4 or GA4 is now publicly available. This version has a completely new data model and interface.
In this session, Anil will walk us through GA4 so that you can start to use it with confidence. Key things that you will learn are :
- Google Analytics 4 data model
- How GA4 differs from Universal Analytics, the current free version
- How to use Analysis Hub – the main reporting and analysis section
- Event Tracking in GA4
Data in GA4 isn’t retroactive, so don’t wait to upgrade your Google Analytics account. By attending this session you’ll learn how to take advantage of Google’s advanced machine learning models and be able to track across devices even easier than before, making your website analytics more powerful than ever!
Speaker Bio:
Anil Batra is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data-driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM.
Anil has taught and trained several Marketing and Analytics folks in past 18 years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences as well as his blog. He conducts several training sessions and workshops on various topics in Digital Marketing and Digital Analytics. He has also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Join DFWSEM for our June 9th Monthly Meeting by registering today.
May 2021
Keyword Match Type Updates: Preparation & Future Testing Opportunities
Starting in July 2021, advertisers won’t be able to create Broad Match Modifier (BMM) keywords, a big disruption for the 89% who use this Google Ads feature. While Google claims this will help businesses save time and reach more people, Google’s increased lean on machine learning means businesses with smaller spends could be put at a greater disadvantage.
Learn how to avoid wasted Google Ads spend with BMM updates in Google Ads. Register for the DFWSEM Meeting on May 12th with Marc Bautista as he highlights how to prepare for the change and discuss testing opportunities.
About the speaker:
SEM expert and automation fanatic, Marc Bautista is a Senior SEM Manager at PMG where he develops strategies for growth across both performance and upper-funnel media initiatives. Marc also partners with agency leadership on tech adoption and onboarding automation tactics.
He started his career developing omni-channel marketing campaigns for the Kubota Tractor Corporation but found his niche in retail marketing upon joining PMG. He has found success in managing performance marketing campaigns for retailers and successfully deployed over $2M in media spend within one week.
Apr 2021
The Ultimate Spam Fighting Guide for Local Search
According to a recent study by BrightLocal, fighting Google My Business spam is one of the most effective ways to climb rankings in local SEO. Yet only 23% of businesses report fake listings and listings using spammy tactics to take the #1 spot on Google.
Learn about the importance of spam fighting for local search and how to increase your rankings by reporting fake listings. In this presentation, Jason will show you exactly how to find these listings and remove them.
Speaker Bio:
Jason Brown runs ReviewFraud. He is an online review expert and the unofficial sheriff of Google. He is a Google My Business Platinum Product Expert with over 15 years of experience in SEO. He has appeared on the Today Show speaking on fake listings and reviews.
Mar 2021
SEO Roadmap Building for 2021 Success
If you’ve ever wondered how to build an SEO plan that wins approval and support, here’s your chance to get it right!
Eli Schwartz looks at SEO from a product perspective and rolls out the key elements of SEO strategy that will make your SEO roadmap achievable, impactful, and easy to back. Over the course of this webinar, you’ll learn how to build a roadmap that takes into account the specificities of your website and the particular challenges of 2021, following the rollercoaster that was 2020. We’ll cover key elements you’ll need to include, and how to do it.
By the end of this webinar, you’ll be able to:
- Identify the big projects that will move the needle this year
- How to solicit buy-in from the right teams
- Use metrics to quantify roadmap items
- Forecast like a pro
Join Eli Schwartz and make sure your SEO roadmap is headed in the right direction!
Speaker Bio:
Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.
In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launch SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO.
Sponsored by OnCrawl
Feb 2021
The One Day Business - Learn 3 Tactics to Growing Your Business Using YouTube
YouTube provides:
- 2 Billion active users
- 500 Million Watched hours per day.
- 7 Billion Video views a day
Learn how to succeed on the second biggest search engine by implementing 3 growth strategies from Scott Simson, the CEO of Video Marketing World.
Speaker Bio:
As a full-time content creator with almost 400,000 followers, Scott is recognized as an expert at video marketing and creating online communities with video. He is responsible for helping generate hundreds of millions of dollars in revenue for his clients.
Scott has worked with big brands, such as, Amazon, HEB, Mattel, VTech and many others, and he has been featured in CBS Money Watch, San Francisco Chronicle, the New York Daily News and the Boston Globe.
Jan 2021
Measuring Email Delivery In The Time Of Gmail Dominance
Issues having subscribers opening up your emails? We have the speaker that will help you improve email deliverability by “ranking” your emails higher in Gmail. See what SEO and email deliverability have in common.
You will learn:
- Gmail Deliverability
- What to Measure
- Importance of measuring the real deliverability of your email list versus simply tracking opens.
- A common mistake most beginner email marketers make.
Speaker Bio:
Chris Lang is an expert at breaking down complex delivery issues and getting to the root of the problem – especially for those who find themselves stuck in Gmail spam filters. Chris’ delivery skills have rescued millions of dollars in profits from the Promotions Tab and Spam box for his clients.
He has been the secret weapon behind the brightest stars in technology and digital marketing, drastically improving deliverability for clients like: ClickFunnels, LadyBoss, Eben Pagan, Dean Graziosi with Tony Robbins and many more.
Chris is constantly developing new methods of “getting it to the inbox” and driving up revenues for companies that earn millions from email every month.
Sep 2020
345 Talks - 2020
Speakers get 3 slides for a 5 Minute Talk on any Digital Marketing Subject
However, you decide the fate of our Digital Marketing Speakers!
Learn from them – then YOU get to pick who wins a speaking slot at the 2020 State of Search Conference
Past List of Topics:
- What I’ve learned spending $10,000,000 on Facebook
- ADD, SEO & Shiny Objects
- The Story of You – The Definitive Guide To Writing Your Biographical Essay for Websites & LinkedIn
- Ain’t I a Marketer? Life as a Woman of Color in Digital Marketing
- BBB- What You Need To Know
- Link building for any website
- The Hero’s Journey To Amazing Content Success
- It’s Still About the Marketing
- Easy PPC for Multi-Location Companies
- How to Conduct an SEO Audit
First 10 to apply are guaranteed speaking slots – 345 Talk Submissions
Aug 2020
How to Build your Unique LinkedIn Brand & Video Content
Join DFWSEM as we host Fanny Dunagan at our August Meeting, where you can learn why LinkedIn has the greatest potential for growth right now.
– Define your expertise, values, strengths & interests (EVSI Framework) and how that shapes your unique brand
– 4 Types of Video Content
– How to build an engaged community
Speaker Bio:
Fanny Dunagan is a LinkedIn video content creator and CEO of PathLynks, which helps business owners and corporate professionals build their unique LinkedIn brand and content. She trains and empowers individuals and leadership teams to take charge of their personal and business branding, create value for others and build an engaged community around their products, services and values.
Jul 2020
Christmas in July - Marketing Panel
Prepare for Holiday Success Starting NowHas the first half of 2020 not performed as you had been forecasting? Want to finish the year strong? Join DFWSEM during our July Meeting as we have a marketing industry panel that is ready to share their tips, tricks, and experience in preparing for the holidays.
Speaker Bios:
Luigi Ferguson
For over a decade, Luigi has worked with large enterprises and emerging brands to reach current and potential customers across digital channels. Prior to joining McAfee as Head of Paid Media, he led the SEO team at Dallas-based marketing firm Ansira where he worked with clients such as Domino’s, Jiffy Lube and others to improve their technical and local SEO approach. Luigi is a New York native who loves history, travel and great BBQ.
Robert Hughes
With over 22 years of experience in creating websites, SEO, advertising, and marketing, Robert Hughes has managed hundreds of campaigns and websites, totaling in over a million dollars in Google PPC spending experience. He has helped many clients maximize their advertising dollars to achieve an increase in sales and improve ROI.
Faith Petreley
Having worked with both SEM (Google Ads, Bing Ads) and paid social (Facebook, Pinterest) managing over $1M of spend for large, medium, and small clients. Faitht Petreley works with a variety of clients in different verticals, including hospitality, food and beverage, e-commerce, B2B, and lead-gen, and has experience optimizing campaigns towards a variety of both offline and online KPIs.
Jun 2020
Google Shopping Demystified
With things slowly getting back to normal, we bring you our next meeting online and our last FREE online event! (For the first 500)
Join us with special guest David Ogletree as he demystifies Google Shopping. Now is the time to learn as e-commerce jumped 49% in April and will only grow bigger.
This presentation will show bring you tips in creating your shopping feed, optimizing your merchant center, shopping campaigns, and more.
- Shopping Feeds
- Merchant Center
- Shopping Campaigns
- Campaign Priority
- Negative Keywords
If you set up your accounts properly you can beat out companies like Amazon and Wal-Mart. These tips are not hard they are just not documented very well
Come see how to better compete on Google Shopping with our special guest.
Speaker Bio:
David Ogletree has been doing PPC and SEO since 2003. For the last 3 years he has been in charge of PPC for Army Surplus World, a local brick and motor store that sells their products online to the entire US. He increased their revenue from PPC by 200%. They have over 22,000 SKU’s and routinely beat out Amazon and Wal-Mart and keep their ROAS above 10:1.
David did a 6 episode podcast on Webmaster Radio called PPC 101 and has been a guest on other podcasts like Good Karma, SEO 101, and Webcolog. He has also been a speaker at Pubcon Las Vegas and Affcon.
May 2020
Content Optimization: 15 Missed Opportunities and Best Practices
Since we are still in Phase 1 of social distancing, our next meeting will be online and FREE! (For the first 500)
Join us with special guest Shelly Fagin as she shares 15 Missed Opportunites and Best Practices in Content Marketing.
Let’s talk about the opportunities you’re missing in your content optimization. Are you following best practices and taking advantage of all the latest advances? We will be talking Content Strategy, WordPress SEO & of course awesome tools that will help on your journey.ttendees will be able to leave questions in the chat and our moderator will ask the questions on their behalf.
Speaker Bio:
Shelly Fagin first started working in web development over 17 years ago, shortly after which her fascination with SEO began. She is also a Brand Ambassador for powerhouse SEO Tool company, SEMrush.
After a brief stint as SEO Director for a large Agency, the past eleven years she has worn many hats as an independent SEO consultant working mostly with local businesses and helping them thrive through digital marketing. Shelly is a coder at heart, enjoys building WordPress sites, and specializes in Technical SEO. Shelly’s areas of focus are in Local SEO & working with powerhouse Food & Lifestyle Bloggers.