Harness the power of email campaigns to drive Facebook ad success
Speaker: Andrew Choco of Directive Consulting
August 9, 2017
6:00 pm – Registration & Happy Hour
7:00 pm – Presentation
8:15 pm – Networking
NOAH’s Event Center
2251 N Greenville Ave
Richardson, TX 75083
Take a winning strategy and double it
Andrew Choco knows the value of email marketing campaigns to any business, and he also knows Facebook’s ad targeting system can bring massive results for any bottom line. So it didn’t take him long to turn his focus to the possibility of doubling down on sales success by putting the two together.
Andrew lands in Dallas on August 9, and he’s fired up and ready to show you his supercharged equation for digital marketing success – Email Marketing + Facebook = Dynamite Marketing Campaigns.
What’s your marketing weapon of choice?
What’s your favorite selling strategy? Working those email lists ’til you wring out every last conversion you can get? Or maybe it’s your Facebook ad targeting strategy that drives every revenue target you hit? Either way you know you’re on a winner if you’re putting time into email marketing, Facebook ads or retargeting.
But what if you took the rolled gold success of both these strategies and used them to drive each other? What if you made them work together to improve each other? And when we say together, we mean simultaneous. That’s right, Andrew Choco will show you the strategies he’s used to simultaneously launch email blasts and Facebook campaigns that work synergistically to gain better results.
There’s no holding back in this session. Andrew will share everything from a key case study – including ad copy and creative, overall budget, and the scheduling and timing of launch. He’ll show you results, and show you how to implement these same tactics in your own eCommerce campaigns. But that’s not all. Andrew gives you additional bonus strategies – advertising on additional social platforms, and how to use the data gained to improve campaigns down the road.
What you’ll learn
In this session Andrew will cover best practice implementations for everything you need to know:
- using email lists to create Facebook Custom Audiences
- using custom audiences to create lookalike audiences
- launching simultaneous campaigns
- allowing for international time zones
- ad copy and creative
- using Google UTMs to ensure tracking accuracy
- using other social platforms to improve reach and create multiple touch points
and so much more. Seriously y’all, this is a session you just cannot miss.
About Andrew Choco
Andrew lives in Newport Beach, California, so it’s no surprise he’s above average at any sport that requires a paddle or racquet. If you have that feeling you know him from somewhere, truth is, you probably do. His last trip to Dallas was as an attendee at State of Search in 2016.
Andrew guides strategy across 50 client accounts at Directive Consulting, and works constantly with his team to develop new or improved approaches to across the digital marketing landscape. He writes frequently, sharing information across his specialties of social media marketing, SEO, content creation, PPC, and sales. His content has been featured on Moz, Wordstream, Datanyze, Vendasta, and CallRail.
Be the “go to” person for digital learning opportunities in Dallas
Want to be the person people ask about the best digital learning opportunities in Dallas?
Help us spread the word about the amazing speakers scheduled to appear at DFWSEM for the rest of 2017, and you’ll score some serious credibility points with your friends!
It’s easy. Grab the link to this post, drop it in an email to friends and colleagues, and let them know you’ll be hanging out at NOAH’S Event Center with Andrew Choco on August 9th. Let them know what they’ll be missing out on if they don’t make it out, then while you still have the link in your clipboard, go ahead and share it on Twitter, Facebook, and LinkedIn as well. Once everyone you know hears about this fantastic opportunity to see Andrew speak at DFWSEM y’all know the word will spread about all your great connections.
Make the best choice for your business this year
DFWSEM annual membership gets you free seats at every monthly meeting event for a year. So what does that actually mean?
Non-members pay a ticket fee of $40 per meeting to attend DFWSEM monthly events. The ticket price helps cover the cost of free drinks, food, venue etc. That’s a pretty good deal already, but you can easily slash your ticket cost right now.
When you become a DFWSEM member, you’ll get a free pass to every monthly meeting event for the next 10 months. Once you have your own personalized member code registration is free every month. Small Business or Corporate memberships get you multiple guest passes, so you can bring your team and ramp up the value even more.
Take a look at the standard of speakers coming your way for the rest of 2017. This is the best opportunity you’ll get to give your staff some of the highest quality training available, at a fraction of normal cost.
Try before you buy
Want to see how epic a DFWSEM meeting is before you commit to membership? We get it, and we’ve got you covered. Pay regular ticket price this month and spend the evening learning how Email Marketing + Facebook = Dynamite Marketing Campaigns. Like what you see? Become a member within 48 hours of the meeting and we’ll credit the cost of your ticket against the membership fee. Yep, when you choose to become a member by close of business on the Friday after a meeting, we’ll take thed $40 you paid off the price of membership.
Register now to secure your ticket and join us at NOAH’S Event Center on August 9th. Meet and Greet begins with check-in and a free drink ticket at 6.00pm. Be sure to join us again after Andrew’s presentation for networking, light supper, and another free drink!