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Dallas/Fort Worth Search Engine Marketing Association

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Home Meetings DFWSEM Meeting: MSN AdIntelligence, Rob Scott legal update, & SEO site clinic

DFWSEM Meeting: MSN AdIntelligence, Rob Scott legal update, & SEO site clinic

January 11, 2009 By DFWSEM

SEO and PPC marketers will not want to miss our Wednesday, April 30 meeting at the Renaissance hotel in Richardson Texas. MSN will be coming to Dallas from Redmond to discuss their amazing new AdIntelligence keyword tools that are becoming the keyword standard for many search marketers. They will also talk about a new plugin that exports keyword data directly into Excel 2007, and how to build a massive and robust keyword list in just minutes.

Rob Scott, of Scott and Scott LLP will also be returning to provide the latest updates in the legal search landscape, specifically addressing crucial topics that every paid and natural search marketer must know about. SEO’s and PPC marketers alike will not want to miss hearing what Mr. Scott has to say.

An SEO site clinic will also be featured, and attendees will have the opportunity to have their Web sites critiqued by a panel of search engine experts. If you would like to have your site critiqued, let a board member know in advance of the presentation. The will be time for approximately 3-4 site evaluations, though there will be many other professional search engine marketers in attendance to answer your questions about search optimization and marketing.Admission is free for association members, and $30 for non-members. The event is open to the public. We are also extending a special invitation to all national SEMPO members in the DFW area to attend this DFWSEM event for free.

Association memberships may be purchased at the event, $175 for corporate, and $75 for individuals.

We look forward to seeing you there.

More about the MSN presentation Keyword research: at each stage of a campaign’s lifecycle

Waterman is going to cover using the keyword research data available in the adCenter Add-in for Excel at each stage of a campaign’s lifecycle. As she takes you step by step through the tool she will discuss specific usage scenarios for each piece of data and encourage participants to ask how to complete specific tasks that are highly relevant to their businesses.

More About MSN’s Jorie Waterman

Waterman joined Microsoft’s adCenter as a Lead Program Manager in December of 2007 coming to the team with over 5 years of search marketing experience. Immediately prior to joining Microsoft she was the Senior Director of Search Analytics for iCrossing. Her focus has been on keyword research and search analytics in light of understanding what users want and need. This theme is continued at Microsoft with her work on the Keyword Services Platform team. In all she has been in the interactive marketing world for over a decade working client-side, agency-side, and now on the side of the engine. This holistic background combined with her degree in Comparative Religion from Harvard ’96 provides a unique take on understanding search data and making it actionable.

About Microsoft Advertiser and Publisher Solutions

Microsoft Advertiser and Publisher Solutions (APS) provides world-class advertising platforms and tools for advertisers, agencies and publishers. Its mission is to make buying and selling media simpler, smarter and more cost-effective across media and devices in the Microsoft network of properties and beyond. The APS portfolio includes Microsoft adCenter, Atlas, DRIVEpm, Massive Inc. and ScreenTonic. APS businesses span search, display and emerging media including mobile, gaming, video on demand and IPTV. More information can be found at http://advertising.microsoft.com.

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