Highlights, Quotes, and Links from #DDSum14
The Dallas Fort Worth Search Engine Marketing Association provided digital coverage of the Dallas Digital Summit 2014. We are in the process of loading images, links to presentation, and links to blog posts. Links to any of these that you would like to have included can be emailed to info at dfwsem dot org or Tweeted to @DFWSEM.
Bookmark this page and come back often for continuous updates Don’t forget to scroll down the page, there will be lots of information loaded on this page.
Rand Fishkin Interview
Rand Fishkin graciously gave DFWSEM an exclusive pre Dallas Digital Summit 2014 interview. Read it here.
I think we could live with a little bit less data-crunching and a little more actual marketing. There’s a healthy balance to be found. ~ Rand Fishkin
We will be live tweeting the event so go ahead and follow the @DFWSEM Twitter feed.
Our Tweet Like a Pro at Dallas Digital Summit 2014 blog post will provide you links for the following:
- Official Dallas Digital Summit Twitter Account
- Official Dallas Digital Summit 2014 Hashtag
- Twitter List of all Dallas Digital Summit 2014 Speakers
- Every Dallas Digital Summit 2014 Speaker’s Twitter Account
Dallas Digital Summit 2014 Presenters
Click on a name to jump to the notes from their presentation.
Day 1
Day 2
-
David Perry
-
Hassan Bawab
-
Chris Koller
-
Per Caroe
-
Melissa Walner
-
Kyle Lacy
-
Mel Carson
-
Greg Gifford
-
Arnie Kuenn
-
Jeff Sheehan
-
Steve Holland
-
Christopher Lester
-
Scott Jones
-
Sean Ryan
-
Michael Barber
-
Cory Treffiletti
-
Matt Wallaert
-
Sarah Weise
-
Matt Byrd
-
Flip Croft Caderao
-
Danny Strack
-
Sameer Khan
-
Rand Fishkin
Presentations – Day 1
Arnie Kuenn – Content Marketing Strategies & Implementation
Michael King – Advanced Search & SEO Strategies
Michael King on Stage at Dallas Digital Summit 2014
Andy Beal – Opening Keynote
Philip Easter – Customer Purchasing On-The-Go: American Airlines & Beacons
Jeff Perkins – Video is Not an Option, It’s a Requirement
Presentation
Scott Snyder – How Mobile and Social Are Creating New User Personas
Will Clevenger – Disruption Is The New Black
Matthew O’Neil – Engaging Fans from Monday to Sunday
Joseph Dickerson – UX – The Bruce Lee Way
Presentation
Alankar Tayal – Usability Techniques to Uncover What to Optimize on Your Website
Seth Dotterer – The ‘Next’ SEO: Evolve Your Approach to Customer Acquisition or Risk Extinction
Nathalie Baier – Key Tips to Improve Your SEO Strategy
Christian Saylor – UX: How to Build Mobile Experiences that Don’t Suck
Presentations – Day 2
David Perry – Retargeting Made Easy
Hassan Bawab – The Future of Marketing Automation and Responsiveness
Chris Koller – A Quantitative Approach to Community Management; From Planning to Optimization to ROI
Per Caroe – Strategy Campaign & Assessment: Re-Upping Your Marketing Game
Melissa Walner – Selling an SEO Strategy: How to Build Trust and Win Buy-In
Kyle Lacy – Technology Trends Disrupting Consumer Behavior
Presentation
Alankar Tayal – Usability Techniques to Uncover What to Optimize on Your Website
Seth Dotterer – The ‘Next’ SEO: Evolve Your Approach to Customer Acquisition or Risk Extinction
Nathalie Baier – Key Tips to Improve Your SEO Strategy
Christian Saylor – UX: How to Build Mobile Experiences that Don’t Suck
Presentations – Day 2
David Perry – Retargeting Made Easy
Hassan Bawab – The Future of Marketing Automation and Responsiveness
Chris Koller – A Quantitative Approach to Community Management; From Planning to Optimization to ROI
Per Caroe – Strategy Campaign & Assessment: Re-Upping Your Marketing Game
Melissa Walner – Selling an SEO Strategy: How to Build Trust and Win Buy-In
Kyle Lacy – Technology Trends Disrupting Consumer Behavior
Presentation
Mel Carson – Agile, Delightful & Unexpected: When Social Media and Digital Collide for ROI
Greg Gifford – Local Search is No Laughing Matter
Presentation
Arnie Kuenn – How to Consistently Win at Content Marketing
Jeff Sheehan – Paths to Successful Sales in the Social Media Era a.k.a. Social Selling
Steve Holland – Why the Internet of Things Really Matters
Christopher Lester – The Sixth Sense of Marketing: How Our Primal Brain Rules When and Why We Click
Scott Jones – The Agile Marketing Revolution: Using Automated, Cross-Channel Campaign Measurement to Drive Marketing Results
Sean Ryan – The Agile Marketing Revolution: Using Automated, Cross-Channel Campaign Measurement to Drive Marketing Results
Michael Barber – Customers Trump Analytics: Why Your Email Marketing Is About People Not Metrics
Presentation
Cory Treffiletti – Understanding the Power of Content Marketing
Matt Wallaert – Competing Pressures: The Science of Designing for Behavior Change
Presentation
Cory Treffiletti – Understanding the Power of Content Marketing
Matt Wallaert – Competing Pressures: The Science of Designing for Behavior Change
Presentation
Matt’s presentation was so good that he didn’t use a slide deck.
Tweets
Tweets about #DDSUM14 @mattwallaert
Sarah Weise – Lean UX Secrets: How to Engage & Delight
Presentation
Matt Byrd – How to Make Email Awesome in a World That Hates Email
Presentation
Blog Post
Jeremy Roberts wrote a summary of Matt’s presentation. Find Jeremy on Twitter.
Upasna Gautam – The Science of Search
Flip Croft Caderao – Brand Storytelling for Digital Natives
Danny Strack – 2015 Digital Budget ROI Analysis Made Simple
Sameer Khan – 6 Steps to Big Data Success
Presentation
Rand Fishkin – Featured Speaker
Presentation
References
The Everywhereist – Rand’s wife’s blog that he referred to.
Keyword Tool – The keyword tool Rand suggested.
Tweets
Tweets about #DDSUM14 @RandFish
How to Get to Irving Convention Center via the DART Train
With 1200 people expected at Dallas Digital Summit 2014 and only 800 parking spaces available at Irving Convention Center the best transportation option might not be your car. Click here to read detailed instructions on how to ride the DART train to Irving Convention Center.