Pay Per Click – Some Super PPC Advertising Tips!

With all the buzz about social media dominating the discussion over the past year or so, you might think PPC was a lost art, but nothing could be farther from the truth.

PPC remains a viable form of search engine marketing, and for many businesses it’s still the cornerstone of their online marketing strategy.

Join us on June 15^th as Jim Gilbert presents “Pay Per Click – Some Super PPC Advertising Tips!”

Jim Gilbert

Jim is Vice President of KeyRelevance and one of the co-founders of the DFWSEM. He has been involved in both organic and paid search engine marketing since the early ‘90s and spent his early years working with a number of iconic organizations, including Sabre and EDS.

As a highly sought after speaker, and author of numerous articles and published studies on the industry, Jim is uniquely qualified to share insights learned through years of critical analysis and real-world experience creating and managing PPC campaigns for some of the largest and most high-profile names in business.

The Presentation

As the title implies, this presentation will focus on what the search engines don’t tell you about PPC, and will include:

Some Super PPC Tips (Google & MSN/Yahoo)

• Knowing what you plan to do with PPC and the experience required to do it
• Measuring success and conversions
• Understanding and using the various keyword match types
• Understanding and using the various “negative” keyword match types
• Understanding and managing Quality Scores
• Managing Ad creative Rotations
• Understanding and utilizing “filters”
• Understanding and using Google Ad Extensions
• Brief introduction to Google’s “Product Listing Ads”

Top 10 Worst PPC Practices

Jim will also give you his list of the top 10 worst PPC practices to avoid.

PPC Account Reviews – Have Your Actual PPC Account Critiqued by an Expert

Have specific concerns about an actual PPC campaign, or just want to show off your PPC chops before the group?

For the last 30 minutes of the meeting, Jim will be conducting live reviews of our members’ PPC accounts.

As is the case when we do site reviews, the PPC account reviews will not be a collective “beat down” of you and your work, but a way to find out what you’re doing right and what you might want to consider doing differently in order to deliver the best results. Whether you’re a PPC newbie or AdWords certified, you’ll leave this meeting with a greater understanding of how to successfully create and manage highly effective PPC campaigns.

For too long businesses have believed that Social Media and SEO are two separate things, when in fact they are very much intertwined. A bigger problem is that many companies know that they need both, but only invest in one or the other. You may have a Facebook Page for your business, a YouTube channel and you even a Twitter account, but are you effectively tying your SEO goals in with your Social Media strategy?

Join us for a panel discussion on the relationship between social media and search engine visibility. We will discuss how the two interrelate, which kinds of social media are more visible than others, and many other things including:

• Social Monitoring Tools
• The Impact of Social on SEO and Rankings
• How to promote content socially
• KPIs and Measuring ROI for Social activity
• The impact of Tweets and Likes
• The differences in online communities

Our panel will feature marketing experts Mike Merrill, Rob Garner and Jerod Morris.

6:30-7:00 – Networking
7:00-8:30 – Presentations and Discussion
8:30 until ? – Informal Networking

The April 20th Meeting features two leading Internet Law Specialists, Kenton Hutcherson and Mike Young, who will cover key issues that you need to know about:

• How to keep out of trouble with the claims, endorsements, and testimonials on your website.
• Using your competitor’s brands, product names, and trademarks as keywords in PPC advertising.
• How to use website legal documents to protect your reputation and limit your liability.
• Key terms to include in your freelance agreements to protect yourself.
• Aggressive reputation management tactics that don’t involve litigation.
• Internet Defamation and Reputation Management – what to do when you or your clients have been targeted.
• Copyright Infringement – Strategies for protecting and profiting from your copyrighted content.
• Black and Gray Hat SEO – what could land you in jail or on the other side of a lawsuit.

Internet Lawyer Mike Young helps entrepreneurs grow lawsuit-free Internet businesses. He focuses on preventing conflict at every stage of an online business by having the right protections in place. This means helping clients achieve their business goals without getting sued or investigated by the government. Attorney Young is Chairman of the Internet Ethics Council and author of the book “Internet Laws: How to Protect Your Business Website Without a Lawyer.”

Internet Lawyer Kenton Hutcherson is the founder of Hutcherson Law in Dallas, Texas. At Hutcherson Law, he works with small and medium sized businesses across the nation, helping them with Internet law issues such as internet defamation, copyright infringement, trademark infringement, affiliate marketing disputes, domain name disputes, and email marketing disputes. Mr. Hutcherson earned his undergraduate degree from the University of Texas and his law degree from The University of Chicago Law School. Kenton Hutcherson writes a column on Internet legal issues for Search Engine Land.

6:30-7:00 – Networking
7:00-8:30 – Presentations and Discussion
8:30 until ? – Informal Networking

Can’t make it to one of these conferences…no problem.  Hear from our panel of DFW SEM Board Members and DFW SEM Members who will be attending these conferences.

Topics of discussion from PubCon South will include the latest in Reputation Management from Tony Wright and Robert Riggs and what’s new in PPC from Kevin Adams.

Straight from SMX we will discuss how Google’s latest algorithm changes impacted organic search from Christine Churchill as well as how video is continues to be a big player in search from Jeff Martin.

This group and others from the board will bring back the best information on Mobile, Local, and Social as it impacts search marketing.

Join us March 16^th, at the Renaissance Hotel In Richardson, registration and networking starts at 6:30, meeting starts at 7:00pm.  Plan to stick around for additional networking at the bar after the meeting.

6:30-7:00 – Networking
7:00-8:30 – Presentations and Discussion
8:30 until ? – Informal Networking

On February 16 at 6:30PM at the Renaissance Hotel In Richardson, Brian Clark of Copyblogger will be presenting at the monthly meeting of DFW Search Marketing Association.

Creating compelling content is the New Advertising and Brian is considered one of the top content marketing experts in the world; ranked #1 in the AdAge Power 150 list of marketing blogs. Brian will be discussing the role of content marketing with a specific focus on SEO copywriting. This presentation is a must-attend event for copywriters, SEO professionals and online marketers involved in search and social media efforts.

Brian Clark started Copyblogger.com in 2006 and quickly gained a world-wide following for his in-depth authoritative approach to copywriting and online marketing. Today Brian is a respected online marketer; frequently keynoting industry events like PubCon, BlogWorld and Affiliate Summit and followed by more than 68,000 people on Twitter, over 130,000 RSS readers and 500,000 visitors to the site per month.

As the CEO of Copyblogger Media, Brian is directly responsible for the growth and direction of numerous online applications and media assets including StudioPress, Scribe SEO, Teaching Sells, Third Tribe and the soon to be announced Premise application.

Brian’s mission is to empower empower online writers and content producers to command attention, create engagement, and influence people as powerful players in the new media revolution.

Please join DFWSEM on February 16 at 6:30PM at the Renaissance Hotel In Richardson to here from one of the true luminaries in online marketing.

6:30-7:00 – Networking
7:00-8:30 – Presentations and Discussion
8:30 until ? – Informal Networking

The DFWSEM January meeting will feature expert speakers, Brett Tabke and Joe Laratro

Brett Tabke of WebMasterWorld.com and PubCon fame, along with Joe Laratro, president of Tandem Interactive and noted SEO conference speaker will be our guests at the January 19 DFW SEM Meeting. Join us at the Richardson Renaissance at 6:30pm for registration and 7:00pm for the meeting on January 19.

Register online now, at http://dfwsem.memberlodge.org, this event may sell out…
(remember as a member there is no charge to attend our normal monthly meetings, but registering helps us manage the food and room size).

6:30-7:00 – Networking
7:00-8:30 – Presentations and Discussion
8:30 until ? – Informal Networking

Presentations by MSN Bing and Google

The DFWSEM September meeting will feature expert speakers to discuss the State of Search

6:30-7:00 – Networking
7:00-8:30 – Presentations and Discussion
8:30 until ? – Informal Networking

The DFWSEM September meeting will feature an expert panel to discuss black hat link building

6:30-7:00 – Networking
7:00-8:30 – Presentation and Discussion
8:30 until ? – Informal Networking

The DFWSEM September meeting will feature Gillian Muessig of SEOmoz . The meeting will be on September 15 at 6:30 at the Richardson Renaissance Hotel.

The Story of SEOmoz & how to establish your own brand in the burgeoning Search Marketing Industry

Gillian Muessig is the President and Co-Founder of SEOmoz, the world’s most renowned and respected name in search marketing. The leading provider of SEO management applications, SEOmoz serves a community of 250k+ search marketers around the world. The SEOmoz blog is read by >50k each month.

6:30-7:00 – Networking

7:00-8:30 – Presentation and Discussion

8:30 until ? – Informal Networking

Measuring the impact of social media.

The DFWSEM is proud to present Brian Massey of Conversion Sciences on August 11 at 6:30 at the Renaissance Hotel in Richardson. Brian will explore techniques for measuring the conversions that happen throughout the pre-purchase and post-purchase funnel as you build social media momentum.

Brian’s discussion will explore content-oriented social media strategies that deliver content-specific insights. This allows businesses to increase effectiveness of social campaigns and other marketing efforts as well. Time permitting, we will examine social media landing pages such as blogs, forums and Facebook pages to gauge social media success. Additionally, we will discuss how to communicate social media results in a way that helps management make good decisions about investing in social media.

Topics we will touch on include:
1.     Select the metrics that measure or predict success through Social Media
2.     Prep outbound social communication so that it can be tracked back to the bottom line
3.     Develop social media landing pages that drive to the bottom line

Register online today at http://dfwsem.memberlodge.org.

PROMOTING SEARCH ENGINE MARKETING IN THE D/FW AREA
The Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. We accomplish this through networking, education, and promotion of search engine marketing in the North Texas area. Our members are highly skilled in the areas of copywriting, web hosting, web design, web analytics, internet application development, affiliate program development and strategy, social media, search engine optimization, PPC campaigns, as well as emerging media.

The Dallas / Fort Worth Search Engine Marketing Association is dedicated to the following principles:

• Educating North Texas businesses and marketing managers about the value of search engine marketing
• Promoting the search engine marketing industry in North Texas and surrounding regions
• Recognizing the value North Texas search engine marketers provide to businesses, advertisers, and search engines.

Membership Types

DFW SEM Members only, as a member there is no charge to attend our normal monthly meetings (special events do not apply).

Individual – $150 per Year

Corporate Memberships – $300 per Year
Three people from the company can attend each meeting. Additional seats can be purchased for $50 per year.