DFWSEM

Dallas/Fort Worth Search Engine Marketing Association

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Dallas Cowboys Social Media Team Headline Joint Meeting of DFWSEM and SMDallas

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Event Details

Speakers: Shannon Gross and Taylor Stern

Date
October 20, 2016

Schedule
6:00 pm – Registration
7:00 pm – Presentation
8:15 pm – Networking

Location
Angelika Dallas
5321 E. Mockingbird Lane
Dallas, TX, 75206

Plenty of FREE parking available or take DART to Mockingbird Station

No Need To Convince Me
Let Me Register Already

Shannon Gross and Taylor Stern on running social for “America’s Team”

Dallas Cowboys Social Media Team members Shannon Gross and Taylor Stern will lift the lid on the Cowboys' social media playbook.

Dallas Cowboys movers and shakers Shannon Gross and Taylor Stern to lift the lid on the Cowboys’ social media playbook at this month’s joint meeting of DFWSEM and SM Dallas.

It’s October, and that means this month’s DFWSEM gathering will be the last official meeting date for the year. You know what that means, right? It’s time to go BIG, because nobody here is ready yet to call time on 2016 and go home.

We’ve switched it up and switched the date

So move that marker on your DFWSEM calendar to October 20th.  We’ve pulled together another massive opportunity to hang out with our friends at #SMDallas for our long-awaited joint meeting as two leading lights of the Dallas Cowboys social media team step up to present The Changing Face of Social.

[Read more…]

January 2011 Meeting Speakers: Brett Tabke and Joe Laratro

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Tabke coined several SEO staples as “Link Farm”, “SEO Themes”, and the classic “SERP” (Search Engine Results Page). He was also featured in the Biography Channel special on the Google founders. Tabke was also a founding board member of SEMPO. He also wrote a chapter for the best selling “Google Hacks” book. He is also the first known person to have fully decoded the Excite and most of the Altavista search engine algos. Tabke’s “26 Steps to 15k a Day” is one of the most widely read documents in SEO history.

Joe Laratro, a recognized and leading expert in the Search Engine Marketing industry, recently made South Florida’s Business Journal Top 40 under 40 2009 List. His long list of accomplishments includes being an active speaker at industry events like Webmaster World, SMX, and Search Engine Strategies (SES) Conferences. He sits on the Advisory Board and is the lead moderator and speaker liaison for Pubcon. He also developed and taught Search Marketing Training for the DMA, SEOClass, Network Solutions, Pubcon Masters, and the University of San Francisco.

PPC Back to Basics w/FREE Bonus

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Wednesday, February 17, at the Renaissance Hotel in Richardson TX, The DFW Search Engine Marketing Association, will be hosting “PPC: Back to Basics.” In 1998 GoTo.com launched the first “pay per click” advertising system. Since then GoTo was purchased by Yahoo! and Google launched Adwords, which today holds over 72% of the “pay per click” market according to HitWise. Today your options for PPC ad campaigns are numerous and at times can be confusing. Which is why are hosting the “back to the basics”  presentation on PPC advertising.

Click here to download the DFW February Meeting PPC Back to Basics PowerPoint.

This month’s presentation will feature noted PPC experts Jon Shugart and Shelley Ellis.

Jon Shugart (follow on twitter) is the man behind Keyword Rockstar, internet marketing’s premier keyword research and PPC tool. Jon was a software engineer by trade before entering the world of internet marketing. Today he focuses on creating powerful and efficient PPC campaign building software applications that help people be more effective with their online advertising campaigns.

Shelley Ellis specializes in the area of contextual advertising and serves on the advisory board for Content Revenue Strategies.

Please join us February 17 at 6:30 for networking opportunities. our program will start at 7:00. We have our presentation and the experts will be available for an in-depth. Question and Answer session. By attending the meeting you will receive a FREE 30-day trial of the Keyword Rockstar service.

NEW: DFW SEM Members Get In Free
The DFW Search Engine Marketing Association (DFWSEM), has restructured its annual membership and meeting charges. In response to member requests, there will no longer be a meeting charge for members to attend regular meetings. If you would like to join the DFW SEM please click here.

PubCon coming to Dallas
Mark your calendars for PubCon Dallas on April 13 – 15, 2010. PubCon will feature a large lineup of sessions featuring thought leaders and representatives from all of the major search engine firms, capped off with their trademark PubCon Classic networking event where attendees will have the opportunity to meet and discuss their business issues with industry experts.

About the DFW Search Engine Marketing Association (DFW SEM)
The Dallas/Fort Worth Search Engine Marketing Organization (DFW SEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include Vizion Interactive, iCrossing, Range Online Media, KeyRelevance, MarketNet, and WrightIMC. For more information, visit http://www.dfwsem.org.

Sponsoring DFWSEM
DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influences. To find out how to sponsor a monthly meeting or other opportunity, contact Dan Sturdivant at [email protected].

DFWSEM Speakers Bureau
Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 972.979.9723.

The DFW SEM Association welcomes requests to speak to the group at [email protected].

PPC: Back to Basics- February 17

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Wednesday, February 17th at the Renaissance Hotel, in Richardson Texas, the DFW Search Engine Marketing Association, will be presenting PPC: Back to Basics. Because the SEO/SEM industry is always changing, it’s easy to get caught up in the latest news about algorithm fluxes or new tactics and techniques. That is why every once in a while we need to get “back to the basics” and why we are hosting an all-star panel speaking on “PPC: Back to the Basics.”

More into to come.

SEO: Back to the Basics- Our 1st DFW SEM Meeting for 2010

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Meeting Resource Guide
In conjunction with our “Back to Basics” January 2010 meeting we have put together a mini resource guide to search engine optimization. Please click the link to download the DFW SEM Resource Guide PDF.

Wednesday, January 13th at the Renaissance Hotel, in Richardson Texas, the DFW Search Engine Marketing Association,  will be hosting its first meeting of the new decade. Because the SEO/SEM industry is always changing, it’s easy to get caught up in the latest news about algorithm fluxes or new tactics and techniques. That is why every once in a while we need to get “back to the basics” and why we are hosting an all-star panel speaking on “SEO: Back to the Basics.”

The panel will include Christine Churchill of KeyRelevance, Mark Barrera of Vizion Interactive, and Rob Garner of iCrossing.

Christine Churchill, President of KeyRelevance – Ms. Churchill will be discussing a short history of search along with some interesting facts and data about the phenomenal growth of search of the past 10 years.

Mark Barrera, SEO Lead for Vizion Interactive and Rob Garner, Strategy Director for iCrossing.com – They will be discussing “On Page Factors” and “Problem Areas” and “Simple How-Tos.”

There will be ample time for our panel to answer any of your SEO questions.

Click here to pre-pay for thist meeting

NEW: Current Members Get In Free

The DFW Search Engine Marketing Association (DFWSEM),  has restructured its annual membership and meeting charges. In response to member requests, there will no longer be a meeting charge for members to attend regular meetings. The new rates for annual memberships and regular meetings are:

Individual Membership: $150/year, regular meeting fees: $ 0

Corporate Membership (3 people per meeting): $300/year, regular meeting fees: $ 0

Student Membership (Full-Time Students): $ 50/year, normal meeting fees: $ 0

Guest/Nonmember: $35.00 per meeting

Click here to pre-pay for thist meeting

About the DFW Search Engine Marketing Association (DFWSEM)
The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing on various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include Vizion Interactive, iCrossing, Range Online Media, KeyRelevance, MarketNet, and WrightIMC.  For more information, visit http://www.dfwsem.org.

Sponsoring DFWSEM
DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influences. To find out how to sponsor a monthly meeting or other opportunity, contact Dan Sturdivant at [email protected].

DFWSEM Speakers Bureau
Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 972.979.9723.

The DFW SEM Association welcomes requests to speak to the group at [email protected].

The State of Search – November Meeting

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On November 10, 2009 at 11:30 a.m. at the DoubleTree Hotel – Campbell Center, the Dallas Ad League and DFW Search Marketing Association will be hosting a joint luncheon on “The State of Search – a forward look at search marketing for the year to come”. Representatives from Google, Microsoft Bing and Yahoo will be presenting their views and insights on search marketing for 2010.

Search engines have become the de-facto gateway to all information online. Over 50% of online advertising is focused on this unique media – and it’s continuing to grow.  Are you ready for the future?

On November 10th that DAL and DFWSEM organizations will be hosting a joint luncheon to discuss the future of search engine marketing – addressing the issues that every advertising professional needs to know for 2010. This comprehensive overview will give you the insights that you will need to be aware of as you plan your 2010 online marketing. Tickets may be purchased online.

This luncheon will feature senior representatives from the three major search engines, including:

  • Mark Lively, Agency Lead from Google
  • Robyn Raybould, Manager ASG from Microsoft
  • Kimi Henry, Strategic Account Director from Yahoo! Search Marketing

Moderated by Shelley Ellis, founder of Shelley Ellis Consulting and a leading expert in search marketing, these three panelist will each provide a 20 minute overview of the future of search engine marketing and the innovations their platforms are providing to meet the changing marketplace.

Tickets for this event  on November 10th can be purchased online at the Dallas Ad League website. Pricing and event information below. Note: DFW SEM members will receive MEMBER PRICING at the event.

Buy Tickets

http://guest.cvent.com/i.aspx?4W,M3,98ae8410-7f41-4de9-b8ae-77fb353fbd76

Location

Doubletree Hotel Dallas – Campbell Center
8250 N Central Expy
Dallas, TX 75206

Date/Time

November 10, 2009 from 11:30am – 1:30pm

 

Fee

Corporate Member $35.00
Corporate Member Table of 8 $280.00
Member $40.00 (DAL and DFWSEM Members)
Member (Under 30) $35.00
Member Table of 8 $320.00
Non-Member $55.00
Non-Member Table of 8 $440.00

 

Shelley Ellis

Shelley Ellis
Founder, Shelley Ellis Consulting

Shelley is a 19 year veteran of online marketing and a frequent speaker and presenter on search engine advertising. She is currently a board member of the DFW Search Marketing Association. Her background and experience includes working hands on with several hundred different search engine accounts across a variety of industries. Her clients have ranged from tiny companies where every penny counts to Fortune 500 (Coca Cola, Hallmark, Kimberly-Clark, Ritz-Carlton, USAA, Mary Kay, Avaya, etc.) where the annual budgets ranged in the hundreds of thousands to millions of dollars.

 

Mark Lively

Mark Lively
Agency Lead, Google

Mark Lively began his career in media working as an announcer and sportscaster for local stations in Waco, TX while attending Baylor University.  He continued working on air at KZPS / Dallas while earning a Masters Degree in Communications from Southern Methodist University.  Mark’s career includes stints in local and national radio sales / management, with tour stops in Houston, Dallas, Atlanta, and West Palm Beach.  He joined Google in the Audio Ads division in 2006, transitioned to his current role as Agency Lead in 2007, and recently relocated with his wife Beth and 9-year old daughter Kathryn to Chicago.  Mark’s interests include golf, his beloved Dallas Cowboys, and family vacations.

Robyn-Raybould

Robyn Raybould

Robyn Raybould, Manager-Premium Account Service Group- Bing
Microsoft Corporation

As Manager of the Premium Account Services Group, Robyn leads a team of Senior Account Managers who provide support and strategy to top tier Bing search clients. She joined Microsoft’s New York offices in 2005 to launch adCenter to the US Market and during her tenure there she has worked with some of the world’s largest retail, telecommunications, and travel search clients.   Before joining Microsoft, Robyn was the Manager of Marketing for YellowBrix, a web content aggregator in Washington, D.C. where she managed all aspects of marketing, including paid search. Originally from Northern Virginia, Robyn holds a Bachelor of Science in Marketing from New York University.

 

 

Kimi Henry

Kimi Henry, Strategic Account Director
Yahoo! Search Marketing

Kimi Henry is a Strategic Account Director with Yahoo!’s North American Sales Team.  She joined Yahoo! 6 years ago through the acquisition of Overture and works strategically with a variety of advertisers, from small business owners to Fortune 500 companies and their digital agencies.

She is currently responsible for developing key partnerships with top Search Engine Marketing and traditional advertising agencies to help integrate and maximize search into their broader marketing campaigns. In this role, she drives shared initiatives, from innovation to digital education, and spearheads integration across Yahoo! search and display advertising.

Outsourcing versus In-House Search Engine Marketing

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On August 11 at 6:30pm at the Renaissance Hotel In Richardson Texas, the DFW Search Marketing Association will be hosting its monthly meeting on “Executing SEO and PPC – In-house versus Outsourcing”. To purchase tickets for the event, go to http://dfwsem.memberlodge.org.
This panel, moderated by Tony Wright-president of the DFW Search Engine Marketing Association, includes:

This powerhouse panel of local interactive marketers will discuss a variety of topics on the merits of outsourcing search marketing, in-house or a hybrid approach. The panel will draw on real-life experiences with outsourcing search engine marketing, doing it in-house and taking the hybrid approach of outsourcing some tasks and doing others in-house.

This presentation is ideal for marketing professionals who want to learn from the panels experience on the issues, challenges and benefits of building “the right” type of search engine marketing team for their organization.

Tickets for the event on August 11 at 6:30 pm are $10 for members and $30 for non-members and can be purchased online at http://dfwsem.memberlodge.org. For more information about DFW Search Marketing Association, visit our website at http://www.dfwsem.org.

Event Sponsor – Match.com
The DFW Search Engine Marketing Association would like to express its sincere gratitude for sponsor the DFW SEM Monthly meeting. Their continued support of the search marketing community in North Texas is indicative of their commitment to search marketing professionals. For more information on jobs available with Match.com, go to http://www.match.com/matchus/careers/index.aspx.

About the DFW Search Engine Marketing Association (DFWSEM)
The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, and Bridgepose.

DFWSEM is sponsored by Ecordia.

Video Optimization – Strategies for Leveraging Online Video – July 15, 2009

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Video Optimization – Strategies for leveraging online video to be hosted by the DFW Search Engine Marketing Association on July 15 at 6:30pm

Jeff Martin, Assoc. Dir. of Search Marketing for TouchStorm, to speak on video optimization strategies.

On July 15 at 6:30pm at the Renaissance Hotel In Richardson Texas, the DFW Search Marketing Association will be hosting its monthly meeting on “Online Video Optimization – Strategies For Leveraging Online Video”. To purchase tickets for the event, go to http://dfwsem.memberlodge.org.

Jeff Martin, Assoc. Dir. of Search Marketing for TouchStorm, will be presenting a comprehensive overview of online video optimization strategies, including:

  • The case for using online video
  • What (little) investment it can take to succeed
  • Examples of successes
  • Video keyword research
  • Optimization strategies and tactics to get ahead
  • How to utilize the social aspect of online video sites to increase views, subscribers, and revenues.

“Video optimization is an emerging area of search marketing,” says Tony Wright, president of DFW Search Engine Marketing Association. Tony continues, “Jeff is a pioneer and thought leader in this area and we are very honored that he will be sharing his hard earned insights into this emerging field.”

This presentation is ideal for both professional and amateur video enthusiast – including traditional broadcast media professionals looking to extend the reach and distribution of their video work online.

Tickets for the event on July 15 at 6:30 pm are $10 for members and $30 for non-members and can be purchased online at http://dfwsem.memberlodge.org. For more information about DFW Search Marketing Association, visit our website at http://www.dfwsem.org.

About Jeff Martin

With more than 14 years of history in the digital space, Jeff’s experience spans diverse sectors including the federal government, health care, travel, defense, communications, technology, retail, finance and not-for-pro?t. American Airlines, Northrop Grumman, Zales, Experian, Sprint, Hitachi, Sun Products Corporation (‘all’ detergent) and Land O’ Lakes are some of his distinguished clientele.

Jeff has been sought out as a search expert by publications such as Forbes, Wired, Internet Retailer, The Age and Revenue Magazine. He was utilized as a search expert for the landmark Lane’s Gifts v. Google class action lawsuit. Currently, he serves as a moderator at Search Engine Watch, and is an officer on the board of the Dallas Fort Worth Search Engine Marketing Association.

For TouchStorm, Jeff heads up all client search marketing programs as well as Howdini.com, where he has played a key role in the optimization of Howdini’s video content through its distribution channels, which has had a signi?cant impact on reach. Jeff also serves as a technical liaison here, having a background in web development and service technologies as well.

With the advent of YouTube becoming a top search engine, Jeff developed competitively superior strategies for optimizing Howdini content so it competes favorably with older, more established video titles.

About the DFW Search Engine Marketing Association (DFWSEM)

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, and Bridgepose. For more information, visit http://www.dfwsem.org.

DFWSEM is sponsored by Ecordia (http://www.ecordia.com).

Sponsoring DFWSEM

DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influencers. To find out how to sponsor a monthly meeting or other opportunity, contact Tony Wright at [email protected].

DFWSEM Speakers Bureau

Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld, among many others. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 214.210.6793.

The DFW SEM Association welcomes requests to speak to the group at [email protected]

Content Optimization – Strategies & Tactics – June 16, 2009

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Sean Jackson, CEO of Ecordia, to speak on content optimization for PPC and SEO.

On June 16, 2009 at 6:30pm at the Renaissance Hotel In Richardson Texas, the DFW Search Marketing Association will be hosting its monthly meeting on “Content Optimization – Strategies and tactics for improving sales conversions”. To purchase tickets for the event, go to http://dfwsem.memberlodge.org.

Sean Jackson, CEO of Ecordia will be presenting a comprehensive overview of content strategies that improve the capture and conversion of search engine users within the sales process. Specifically Sean will review:
•    The role of quality content in PPC and SEO
•    Apply the sales funnel process to content creation
•    Strategies and tactics for maximizing returns on PPC and SEO investments
•    Examples for content that converts

“A key element of every SEO and PPC campaign is the creation of quality content,” says Tony Wright, president of DFW Search Engine Marketing Association. Tony continues, “Sean brings unique insights into the content optimization process and we are excited that he is sharing this with our community.”

This presentation is tailored specifically to search marketing professionals who use either PPC and/or SEO for their marketing. In addition, copywriters who provide content for search engine marketing should also attend.

Tickets for the event on June 16 at 6:30 pm are $10 for members and $30 for non-members and can be purchased online at http://dfwsem.memberlodge.org. For more information about DFW Search Marketing Association, visit our website at http://www.dfwsem.org.

About Sean Jackson

Sean Jackson is the CEO and co-founder of Ecordia – a content optimization technology company in Dallas, TX. Sean is a frequent speaker at industry and business events including PubCon and the upcoming Microsoft SparkStart event on June 12. Sean is the co-creator of the Ecordia platform suite of products including the Ecordia Content Optimizer, Ecordia Content Hub and Ecordia SearchTag technologies.

Sean has strong ties to the Dallas/Fort Worth community serving as Vice President of the Dallas-Fort Worth Search Engine Marketing Association, a Member of Colonial Country Club, the Marketing Committee of the Crowne Plaza Invitational at Colonial Tournament and a Member of the Dallas Roundtable. Sean is also Past President of the Dallas Ad League. He is a regular speaker at the Texas Christian University Neeley Entrepreneurship Center as well as other organizations.

About the DFW Search Engine Marketing Association (DFWSEM)

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, and Bridgepose. For more information, visit http://www.dfwsem.org.
DFWSEM is sponsored by Ecordia (http://www.ecordia.com).

Sponsoring DFWSEM
DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influencers. To find out how to sponsor a monthly meeting or other opportunity, contact Tony Wright at [email protected].

DFWSEM Speakers Bureau
Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld, among many others. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 214.210.6793.
The DFW SEM Association welcomes requests to speak to the group at [email protected].

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