DIGITAL MARKETING MANAGER POSITION SUMMARY

The Digital Media Manager at APMEX is responsible for management of the paid digital media program, including paid search, shopping engines, display and retargeting. This position will also: participate in marketing strategy planning; provide subject matter expertise to the company; and drive results related to all digital paid media initiatives in accordance with the Annual Operating Plan.

NOTE: THIS JOB IS LOCATED IN OKLAHOMA CITY.

Essential Functions

• Plan and execute the monthly, quarterly, and yearly digital media plans in accordance with the Annual Operating Plan, and in conjunction with the VP of Marketing.
• Manage the digital media budget with accountability for results (cost per acquisition, cost per lead, and ROAS).
• Maximize lead generation (by web and phone) at a positive ROI by planning digital media strategy that translates the company business and marketing goals to the digital media space
• Self-manage (set up, traffic, and optimize audience-targeted campaigns) via Ad Tech platforms and manage agency relationships on a day to day basis.
• Provide clear direction on all facets of the digital media program, maximizing results against KPIs and making the most of the expertise of agency partners. These may include:
• Keyword strategy
• Copy, for PPC platforms – Google AdWords, Bing, Yahoo, 2nd tier search engines and Facebook Advertising
• Testing and innovation opportunities in general
• Utilize analysis of digital media data to maximize results, in accordance with the AOP, KPIs, and other key metrics in partnership with Analytics.
• Monitor competitive digital media activity (e.g. display and search strategies, offers, etc) and adjust plan as appropriate.
• Oversee external agency resources for digital media planning.
• Participate in business unit strategic planning and update team on competitive and industry trends in the digital media space.
• Understand the role and relationship between organizational functions (Merchandising, Product Management, Sales, Customer Services, Analytics, and Creative Services).
• Take advantage of other acquisition marketing activities to maximize digital media results.
• KPIs for this position include but are not limited to:
• Total number of visitors
• Number of registrations
• Number of 1st purchases
• Number of sales leads (as measured by inbound, non-service call volumes)

POSITION QUALIFICATIONS

• Education:
• BA/BS in Marketing
• Good understanding of Digital Marketing (SEM/SEO/Facebook Advertising/Display/Retargeting)

or:

• BA/BS in Engineering
• or similar work experience.
• Experience:
• Minimum 5 years experience managing high-scale SEM and digital media programs in the e-commerce space
• clear quantifiable results either client side or agency side.

Other Requirements:

Advanced proficiency in Excel required – must know how to use pivot tables

Complete understanding and mastery of all SEM and display concepts and tool sets

Deep understanding of and experience with 3rd party ad servers, DSP platforms, and tag management systems.

Familiarity with major ad exchanges (DoubleClick & AdX, Microsoft Media Network, Marketplace by Adtech AOL, OpenX, or Rubicon)

Attitude to constantly push self and partners to innovate and optimize the digital media program

Ability to translate business goals into actionable digital media strategies

Ability to translate emerging digital marketing trends into actionable insights or concrete tests for the rest of the organization

General understanding of, and ability to leverage SEO insights to optimize SEM program

Ability to act as expert and thought leader on paid search engine marketing, programmatic display, RTB, Facebook advertising, and other digital advertising channels.

Experience managing integration with all pertinent search and display publisher reps.

Outstanding written communication skills

Outstanding troubleshooting and problem solving abilities. Ability to identify the root cause of issues and provide resolution.

Propensity to thrive in a fast-paced/demanding startup environment.

Analytically-minded. Comfortable with mathematical concepts like statistical significance and A/B test methodology.

STRONGLY PREFFERED, BUT NOT REQUIRED:

• Working knowledge of web protocols and programming languages (HTML, Javascript, JSON, API datafeeds, SQL, etc)
• In depth knowledge of 3rd party Ad Servers (DFA, Atlas, Mediamind), Demand Side Platforms (AppNexus, DBM, TURN, MediaMath), Rich Media vendors (Pointroll, Rising Star), and social buying platforms (Facebook Exchange FBX).
• Familiarity with APIs, particularly RESTful.
• Experience with mobile and video.

Competency Statement(s)

• Internet Savvy: Makes good use of web tools and on-line industry resources, can implement and manage web projects, has on-line marketing knowledge, aware of industry trends.
• Organizational Savvy: Operates within the organization’s formal and informal structures, builds allies and relationships across departments, uses allies to build consensus and create results, is appropriately diplomatic, understands others’ roles and perspectives, can sell projects and ideas across the organization.
• Results Focus: Targets and achieves results, sets challenging goals, prioritizes tasks, overcomes obstacles, accepts accountability, sets team standards and responsibilities, provides leadership/motivation.
• Negotiation Skills: Conducts positive negotiations, ability to compromise, handles conflict, seeks common ground, articulates own and others goals, stays focused on positive outcome.
• Technical Skills: Understands specialty equipment, keeps knowledge up-to-date, is a technical resource for others, follows technology practices and standards.

TO APPLY

To apply, contact Matt Bailey, APMEX HR Recruiter
matt dot bailey at apmex dot com

Summary of SEO Analyst Responsibilities:

The SEO Analyst opportunity at Santander USA is an excellent opportunity for a self-starter and natural leader to use their experience in search engine optimization, online marketing, and e-commerce.  The SEO Analyst will help drive traffic and revenue to our various websites’ products, such as RoadLoans.com & HelpingLoans.com, by focusing on research, quantitative and competitive analysis, on-page and off-page optimization (article writing and linkbuilding), market analysis, site design, content creation, keyword research and social media.

The role requires data analysis, strong attention to detail, flexibility, and comfort dealing with ambiguity. The candidate must be: a fast learner; able to work well independently and as part of a team; able to manage multiple projects at once; have the ability to think creatively; and have fun while working.

Essential Functions:

• Manages and optimizes SEO projects across various sites, brands and keyword spaces.
• Manages online reputation of various brands.
• Executes the SEO strategy put in place by the Sr. SEO Manager and VP of marketing
• Performs other duties and special projects as requested.

Requirements:

• Bachelor’s degree required.
• Three (3) to five (5) years of SEO Experience.
• Prior experience within auto finance industry strongly desired.
• Experience in planning marketing strategies and advertising campaigns.
• Excellent written and verbal communication; strong presentation and public speaking skills a must.
• Ability to manage and prioritize multiple tasks.
• Strong Excel skills.
• Strong attention to detail.
• Strong Google analytics skills.
• Ability to write SEO content.
• Analytical mind; ability to work with both qualitative and quantitative info.
• Inquisitive mind; ability to think critically yet creatively.
• Eagerness to learn, take initiative and perform above expectations.
• Positive attitude and a demonstrated history of teamwork.
• Willingness to work hard, especially during peak car buying seasons.
• Strong problem solving skills.
• Ability to maintain confidentiality.

Working Conditions:

• Extended working hours may be required as dictated by management and business needs.
• Travel to multiple facilities may be required.
• May be required to lift, push, or pull materials weighing up to twenty (20) pounds.
• May be required to sit and review information on a computer screen for long periods of time.
• May require repetitive motions of the hands and wrist related to writing and typing at an electronic keyboard.
• Corporate / satellite office role.

This job description does not list all the duties of the job.  You may be asked by your supervisors or managers to perform other duties.  You will be evaluated in part based upon your performance of the tasks listed in this job description.

To Apply:

APPLY FOR THE POSITION HERE

SEO Project Manager

The SEO Project Manager will lead the strategic vision of Advice Interactive’s SEO tactics to meed client KPIs. The main job responsibilities will include managing the fulfillment of ongoing SEO projects and website builds as well as managing the SEO fulfillment team. The ideal candidate will have project management experience and a passion for digital and content marketing.

Key Management Areas of Responsibility

• Define requirements, tasks, and resources allocated to SEO strategy
• Manage and execute SEO strategy implementation
• Communication to and collaboration with clients, team, and management on strategy and project development, timelines, and results
• Remain knowledgeable of SEO, social media and general digital marketing industry trends

Key Functional Areas of Responsibility

• Perform keyword research to optimize existing content, and execute/manage content development strategies in coordination with client business objectives
• Provide SEO analysis and recommendations to optimize elements and structure of web pages
• Develop and implement link-building campaigns
• Develop, manage and execute communication and content strategies via social communities in coordination with client goals
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
• Monitor and evaluate search results performance in order to improve rankings
• Monitor and evaluate web analytics dashboards to develop and recommend SEO strategies and reporting
• Communicate with team and management on project development, timelines, and results

Professional Competencies

• Passion for SEO and overall internet marketing
• Strong critical-thinking skills
• Strong problem-solving skills
• Ability to foster client relationships
• High attention to detail
• Ability to simulataneously manage multiple projects in a deadline-driven atmosphere
• Strong communication skills
• Self-motivation
• Excellent project management skills

Professional Skills & Qualifications

• Strong understanding of Search Engine Optimization (SEO) process
• Experience working with popular keyword tools (Keyword Planner, SEMRush, etc)
• Experience working with and administering content in multiple CMS environments, primarily WordPress
• BS/BA degree required

The core agency clients are in the home services industry, including plumbers, HVAC technicians, roofers, and movers. Preference will be given to candidates with local SEO knowledge and experience. For consideration, and to ensure you are detail oriented, please place the Advice logo in the top header of your resume.

To Apply

To apply, send your resume to nhenryluedtke @ adviceinteractive.com

Search Strategist Position Overview

The focus of this job is the management of paid and organic search initiatives for Firehouse clients. The most important qualifications are experience managing paid search campaigns and the ability to communicate the goals and achievements of the campaign effectively. In addition, you should be able to manage and analyze marketing data sets, and create recurring and ad-hoc reports. In the role, you will report to the Digital Media Strategist and search lead.

Search Strategist Responsibilities

• Understand and utilize research resources, including keyword, analytics, and forecasting tools
• Continuously execute in-depth campaign audits and data QA
• Work with planning team to prepare media plans informed by Account Management (client objectives) and Account Planning (insights)
• Perform on-going and ad-hoc reporting and analysis
• Issue and manage forms such as insertion orders and authorizations to buy
• Prepare and maintain budget-tracking reports and flowcharts
• Deliver ongoing performance results for clients
• Analyze data and communicate insights, strategies and challenges to planning team and clients
• Ensure accurate work by checking details of all data entry on projects including flowcharts, media plans, search accounts, social media accounts, local listing feeds, presentations and budget tracking reports
• Stay abreast of the media industry to identify opportunities, vehicles and trends
• Maintain search partner relationships for beta test opportunities

Qualifications:

• 2+ years of experience in paid search managing campaigns with budgets $20k or greater
• Comprehensive knowledge of management platforms (AdWords, Bing Ads, Kenshoo, SearchCenter)
• SEO experience preferred
• Thorough understanding and experience with web analytics, conversion tracking, and advanced attribution modeling
• Google certifications preferred
• Bachelor’s degree in advertising, marketing or quantitative analysis, statistics, mathematics, or finance
• Excellent oral and written communication skills
• Excellent problem-solving skills
• Strong business acumen and proactive attitude
• Ability to prioritize and manage workflow effectively
• Ability to manage contractor and vendor relationships
• Advanced knowledge in MS Excel, Access and Office
• Must be a self-starter and a team player
• Experience in numerous verticals
• Agency experience preferred

APPLY FOR THE POSITION HERE

Globe Runner is expanding and seeking a very experienced Web Developer to join their growing technical team. They are looking for someone to work in-house on a full-time basis.

Lead Web Developer Job Overview

You’re passionate about programming, development, and maintaining websites. You relate life to objects and arrays. You’ve mastered coding in PHP, Javascript, jQuery and html/css. You stay up to date on web development trends and standards, and you truly care about user experience.

More about the position:

• Minimum 5 years experience
• Work with account strategists to implement necessary website changes
• Ability to work with several projects and with several people daily
• Ability to quickly progress on multiple fronts quickly
• Ability to communicate status quickly

This developer must exemplify & have the following necessary skills or traits:

 

• A Computer Science or related Degree
• Both back- and front-end website experience
• Server administration experience
• Experience with responsive development
• Proficiency with HTML5, CSS3, and jQuery
• Experience working with CSS frameworks (Bootstrap, Foundation, HTML5 Boilerplate)
• Deep Experience with one or more CMSs – WordPress, ModX, Drupal, Concrete5, Magento, Django – and a willingness to know them all
• Programming – PHP primarily, but ability to fluently move to any language the job demands
• RDBMS – MySql mostly. You will need a good program to manage many different RDBMS without
  accidentally deleting a customers database.
• Version Control – Know how to use git.

Bonuses

• Work day-to-day on a variety of tasks ranging from website builds to website maintenance, as well as leading and working with other developers on these tasks.
• Experience working with E-Commerce websites
• Experience with various APIs, including Facebook, Pinterest, and Google
• Exposure to project management processes and working with teams
• Experience with mobile app development
• You blog, tweet, and keep up with various social media

Compensation

Based on experience and negotiable.
Pay is DOE. No agencies or other outsourced solutions. If interested, please contact Globe Runner HERE.

TO APPLY:

Send your resume (or link to a complete LinkedIn profile). Include a message introducing yourself and explaining why you believe you would be a good fit for this position and company.
All inquiries who do not comply to directions will be ignored. No inquiries from agencies, outsourcers, or recruiters!

Globe Runner is expanding and seeking an experienced Web Developer to join their growing technical team. They are looking for someone to work in house on a full-time basis. Remote candidates will only be considered if they’re super-talented and available consistently throughout the day with no variance in schedule.

Web Developer Job Overview:

You’re passionate about programming, development, and maintaining websites. You relate life to objects and arrays. You’ve mastered coding in PHP, Javascript, jQuery and html/css. You stay up-to-date on web development trends and standards, and you truly care about user experience.

More about the position:

• Work day-to-day on a variety of web development tasks, ranging from website builds to website maintenance.
• Work with account strategists to implement necessary website changes
• Ability to work with several projects and with several people daily
• Ability to quickly progress on multiple fronts
• Ability to communicate status quickly

This developer must have the following traits:

• A Computer Science or related Degree strongly preferred, but not required
• Experience with responsive development
• Proficiency with HTML5, CSS3, jQuery, and PHP
• Experience working with CSS frameworks (Bootstrap, Foundation, HTML5 Boilerplate)
• Deep Experience with one or more CMSs – WordPress, ModX, Drupal, Concrete5, Magento, Django – and a willingness to learn them all
• Programming – PHP primarily, but ability to fluently move to any language the job demands
• RDBMS – MySql mostly. You will need a good program to manage many different RDBMS without accidentally deleting a customer’s database.
• Version Control – Know how to use git.
• Ability to break apart and understand WordPress templates

Bonuses

• Experience working with E-Commerce websites
• Knowledge of APIs, including Facebook, Pinterest, and Google
• Exposure to project management processes and working with teams
• Experience in mobile app development
• You blog, tweet, and keep up with social media

Compensation

Negotiable, based on experience.
Pay is DOE. No agencies or other outsourced solutions. If interested, please contact Globe Runner HERE.

To apply please send the following:

• Reply with subject line, “Web Developer — “
• Resume
• Cover letter
• A portfolio website, or a list of your most recent links to urls of work
• Code sample (Preferred)
• LinkedIn Profile (if applicable)
• A link to your favorite video clip

All inquiries that do not comply with directions will be ignored.

Principals only. Recruiters, please don’t contact this job poster.
Do NOT contact us with unsolicited services or offers

Globe Runner, a digital marketing agency located in Addison, TX, is currently seeking a full-time SEO/Content Marketing Specialist.

SEO Strategist Descreption

The full-time SEO/Content Marketing Specialist will work with our digital marketing team in increasing our clients’ web properties’ search engine rankings and website traffic by building relationships, in an effort to increase the number and quality of links pointed to client properties. High-quality incoming links from authoritative relationships with editors, bloggers, and reporters are a key determinant of which websites appear on search engine result pages (SERPs), and the ability to develop these links and relationships is a highly valuable skill in the digital marketing industry.

The full-time SEO/Content Marketing Specialist will be responsible for the complete cycle of content marketing initiatives: planning, coordinating, executing, tracking, analyzing, and repeating. Examples of these responsibilities would include:

• Discovering and nurturing online relationships with relevant sources for link and content opportunities
• Pitching relevant blogs / news outlets / forums to find opportunities for online exposure for our clients
• Submitting sites to relevant web-directories and professional organizations
• Coordinating guest-posts for other websites
• Reporting on results of marketing efforts
• Developing & implementing other ways to acquire incoming website links

Desired Knowledge, Skills and Abilities:

• Familiarity with digital marketing, content marketing, and web trends
• Excellent communication skills through both phone and email
• Organized and detail-oriented
• Knowledge of SEO strategies and theories, including link building
• Understanding of branding and maintaining a brand identity
• Positive, energetic, and optimistic attitude
• Proficient at multi-tasking
• Microsoft Office skills, especially Excel
• Ability to complete assigned tasks within deadlines and learn advanced linking and relationship building strategies

The above description is not intended to be an “all-inclusive” list of the duties, responsibilities, skills, and abilities required to perform the job. They are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.

Pay is DOE. No agencies or other outsourced solutions. If interested, please contact Globe Runner HERE, with the following information:

• Cover Letter
• Resume
• LinkedIn Profile (if applicable)
• A link to your favorite video clip under one minute

Globe Runner, a SEO and Content Marketing company based in Addison, Texas, is seeking a full-time PPC Account Manager for its growing team.

Job Scope

Manage and maintain clients’ PPC and online advertising accounts.

Primary Responsibilities

1. Supervises and optimizes all client PPC and online advertising initiatives
2. Creates new advertising accounts across relevant platforms
3. Monitors, maintains and optimizes profitability of all clients’ advertising
4. Builds custom landing pages and implements conversion tracking when necessary
5. Acts as PPC knowledge resource for clients
6. Stays on top of PPC and online advertising trends to maximize Globe Runner’s edge over the competition and to improve profitability

Qualifications

1. Education: College Graduate
2. Certification: Adwords and Bing Certified Preferred
3. Experience: 2 to 3 years’ experience preferred in AdWords, Bing, Facebook and other social platform advertising; must have a working knowledge of advanced campaigns, such as shopping and remarketing, and be familiar with Google Analytics, as it relates to tracking and analyzing online campaign performance.
4. Other:
• Analytical: Comfortable with handling data/generating actionable insights from that data
• Flexible: Adapts to swift change in a dynamic, fast-growing environment
• Team player: Believes in the power of collaboration and constant learning
• Takes Initiative: Not afraid to make decisions
• Outgoing: Comfortable with public or client presentation

TO APPLY

Pay is DOE. No agencies or other outsourced solutions. If interested, please contact Globe Runner HERE.

ATTN: College Students and Recent Grads

Do you want to spend your summer in a stuffy office? Making coffee and copies? Taking notes and getting lost in the numbers? We wouldn’t like that either. But you’re in luck. The intern program at Firehouse is all about getting your hands dirty and your feet wet. Every summer Firehouse looks forward to the addition of a handful of bright, creative-minded self-starters who are just as curious as they are passionate. That’s because they put their interns to work. On day one. They want to provide an environment for you to learn and contribute, and year after year, they see and expect great things from their interns. If this sounds like the kind of place where you want to be this summer, send them your resume.

This is a paid internship from June 1 through July 24. Application deadline is Friday, April 10.

They are hiring interns for these specific areas:

• Art Direction
• Copywriting
• Account Management
• Media
• Search
• Video

Click here to apply. Please indicate your area of interest from the list above.

Associate Digital Marketing Manager Position Description

Join a team with over 30 years of success in the consumer pet products industry! The Retail Products Group (RPG), a division of NCH Corporation, is seeking an Associate Digital Marketing Manager. In this role, the Associate Marketing Manager will be responsible for supporting digital marketing to build awareness, traffic, conversion and sales growth in key online retailers. This individual will support marketing activation including display, search, social, PR, e-mail marketing, retail merchandising, and sales support, plus overall project management. This role is a challenging and exciting opportunity to deliver business results and directly impact the P&L.

Responsibilities

1. Assist in the development of digital e-commerce strategies (i.e. Amazon, Chewy, Wag, etc.) as part of overall company mission, vision and growth plans.
2. Deliver consistent, profitable revenue growth from new and current customers with development and execution of programs.
3. Implement actionable insights and outcomes from market research on target consumers, industry trends, competitors, sell-thru data, influencers and market segments to help drive more efficient media targeting to optimize ROI.
4. Track and analyze online data with platforms such as Google Analytics.Increase brand awareness and consideration through marketing activation tactics, using social media, banner ads, video, CRM, merchandising, national promotions and other relevant tactics.
5. Analyze data on product performance in key retail channels to uncover opportunities and derive recommendations to increase sales.
6. Support Product Management on product innovation in all steps – from ideation, to conceptualization, product and packaging development to implementation.

Position Requirements

1. Bachelor’s degree with a concentration in Marketing; MBA preferred.
2. 2-5 years of experience in marketing or a related field; consumer product, marketing agency experience, including digital, or agency management experience highly preferred.
3. Strong business acumen with the ability to comprehend business implications of decisions to help maximize profitability.
4. Experience with media test plan development, implementation and analysis.
5. Excellent project management skills, including the ability to lead cross-functional teams and meet project deadlines in a timely manner.
6. Display of innovation and creativity. Capable of developing unique approaches and compelling ideas.
7. Ability to analyze complex and diverse information and communicate the results effectively.
8. Proficiency in Microsoft Office (Excel, Word, PowerPoint).
9. Exceptional verbal, written and presentation skills.

About RPG Innovations

RPG Innovations has been selling high quality pet products for over thirty years. Our vision is to strengthen the relationship between pet parents and their pets by providing products and solutions that enhance and simplify their lives. We currently compete in key categories including household cleaning, training aids, supplements, outdoor cleanup, flea and tick, cat litter and grooming. Our brands and products have strong national and global retail partnerships with Wal-Mart, Target, Kroger, Petco, Amazon and many more. At RPG, we are building a culture of smart, passionate and empowered teams that will help us expand into a range of new categories through insight, innovation and impact.

RPG offers a full suite of benefits, 401K match and employee development and recognition programs as well as a pet-friendly office near the Bishop Arts neighborhood in Dallas.

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.

TO APPLY

APPLY FOR THE POSITION HERE.