Dallas/Fort Worth Search Engine Marketing Association
Date
May 10, 2017
Schedule
6:00 pm – Registration & Happy Hour
7:00 pm – Presentation
8:15 pm – Networking
If you’ve ever wondered how to get more reach from all the investment you make in epic content, meeting CopyPress CEO Dave Snyder at DFWSEM could literally change your life and your business.
Date
February 8, 2017
Schedule
6:00 pm – Registration & Happy Hour
7:00 pm – Presentation
8:15 pm – Networking
Plenty of FREE parking available
If you’ve ever wondered why that epic content piece you poured your heart and soul into just didn’t hit the mark, Dave Snyder from CopyPress could probably tell you.
Dave Snyder comes to Dallas in February to present Mind Games: The Hidden Art and Science of Creating Kick-ass Content.
There is so much more to successful content than build and launch. So much time and effort goes into those phases of content development, it’s easy to unintentionally narrow our audience or worse, turn interested customers away.
As CEO of CopyPress, Dave Snyder has seen his share of great and not-so-great content development efforts. What makes Dave stand out from the crowd though, is his ability to cut right to the core of understanding what worked and why.
In this game-changing presentation, Dave shares three core principles that will truly change the game for you when it comes to developing content.
In a previous life, Dave Snyder did the hard yards as a high school educator. Today he carries that hard-won skillset with him as he uses the knowledge gained there to create and deliver content designed for every part of the audience.
Listen as Dave explains the concept of Learning models – what role do the different senses play in our everyday understanding of the world around us, and how we react to content based on how we learn. You’ll find yourself leaning in expectantly as Dave answers the question “How do you create content that helps people digest and react?”
Creating kick-ass content doesn’t end with understanding that people learn differently. You’ll find yourself suddenly understanding some of your own responses to content and promotions as Dave introduces you to Plutchicks wheel of emotion. Now you’ll learn the answers to the questions most directly related to conversion – Once we understand content, how do we react to it? How do you trigger reactions?
If you thought your evening with Dave Snyder was already epic, that’s great. But it’s nowhere near over yet. Get ready to blow the lid off your content game as Dave wraps up his presentation by teaching you how to use your new-found knowledge to kick ass in the real world.
You’ll want to focus in on every word as one of the world’s most successful content creators shows you how to build a differentiated content strategy playing upon different learning styles and emotional reactions. In Dave’s own words, you’ll get “A soup to nuts walk through of how to take a single concept and divide it into several content types to engage with a varied consumer set.”
This is gold, y’all. Pure GOLD.
Honestly, this is such an eye-opening learning opportunity, we want to make sure everyone in the DFW marketing community has the chance to hear Dave Snyder speak. That means we need you to help spread the word, so please don’t come on your own. We’d love you to share the event with as many colleagues and friends as you can find!
So help us spread the word and rack up some serious credibility points for yourself. Grab the link to this post and email it to a few select friends letting them know you will be at NOAH’S Event Center on February 8th and why they should join you. And while you still have the link in your clipboard go ahead and paste it into Twitter, Facebook, and LinkedIn as well. Let your friends know about this fantastic opportunity to hear Dave Snyder speak at DFWSEM and they’ll soon be recommending you as an influencer in 2017!
Non-members pay a ticket fee of $40 per meeting to help cover the cost of free drinks, food etc, but you can easily cut that ticket cost in half. When you become a DFWSEM member, you’ll get a free pass to every monthly meeting event for 2017. With your own personalized member code you can register for free every month from there. Small Business or Corporate memberships get you multiple guest passes, so you can bring your team and ramp up the value even more for your company.
Take a look at the standard of speakers coming your way in 2017. This is the best opportunity you’ll get to give your staff some of the the highest quality training available, for a fraction of the normal cost.
Want to see how epic a DFWSEM meeting can be before you commit to membership? We’ve got you covered! Pay regular ticket price and spend the evening with Dave Snyder on February 8th. Like what you see? Become a member right away and we’ll credit your ticket against the membership fee.
Register now to secure your ticket and join us at NOAH’S Event Center on January 11th. Meet and Greet begins with check-in and a free drink ticket at 6.00pm. Be sure to join us after Jenny’s presentation for networking, light supper, and another free drink!
This is your “Nike moment” y’all. Just. Do. It.
Date
September 14, 2016
Schedule
6:00 pm – Registration
7:00 pm – Presentation
8:15 pm – Networking
Plenty of FREE parking available
No Need To Convince Me
Let Me Register Already
Stephan Spencer has been where you are. He began his “internet life” at thirteen, coding his own bulletin board system from scratch, then running it on his mom’s only phone line (things got tricky when she needed to use the phone!).
As the web grew, Stephan grew with it. From those early days he never looked back, founding multinational SEO agency Netconcepts in 1995 & selling it to Covario in 2010.
After two decades in marketing and SEO, there is little that surprises Stephan these days, but when you hear him in Dallas this month, we guarantee he’ll surprise you with what he has to say.
Stephan leaves the beachside climate of Santa Monica, California next week to present 3 Productivity Hacks That’ll Actually Make You Happier at DFWSEM.
Date
August 3, 2016
Schedule
6:00 pm – Registration
7:00 pm – Presentation
8:15 pm – Networking
No Need To Convince Me
Let Me Register Already
Joe Laratro returns to Dallas in August with insights on what is actually moving the search marketing needle right now.
Joe Laratro returns to Dallas in August with an up-to-the-minute look at what actually works in online marketing today.
Joe is a long-time friend of DFWSEM and we’re excited to have him back with us on August 3rd.
When we ask Joe Laratro to bring something amazing for our audience, we know he’ll always come through. We always imagined it would be good, but we never imagined he’d bring us a Googler! You read that right people…Google Partner Consultant Molly Smith joins Joe for one of the most exciting and valuable presentations of the entire year at DFWSEM. Molly specializes in performance branding and lead generation at the world’s largest search engine.
Yes, that’s right…you get Joe Laratro and Molly Smith together, and the chance to learn exactly what you need to do to get things moving in your business in 2016.
Joe Laratro is also bringing a chance to WIN a Gold Pass to Pubcon Vegas 2016! There’s just one thing you need to do to be in the running for this outstanding prize. You have to be in the room at the time of the draw. It’s as simple as that. Come to the meeting and you could be catching up with Joe Laratro in Las Vegas this November.
Joe and Molly will focus on ways you can work smarter, using specific tactics that will improve your search marketing performance. Moving the needle is about practical applications that are making websites more successful today.
This ultimate tag team presentation will cover two key areas.
Organic search will include a variety of specialized tactics in the realm of content optimization, link building, local search, website architecture and maintenance issues.
Paid search topics will cover some of the latest features in Adwords and exciting advanced strategies for using remarketing, RLSAs, and smart lists.
We asked Joe to give us a sneak peek at his presentation, and that was when we knew it was time to strap in for the ride of the year. The night will be filled with tactics and insights that can truly change your year! Here are just a few of the slides that made us sit up and take notice:
So, there are two things you have to do right now. First, make a note of the DFWSEM Meeting date, one week earlier than usual in August. Next, click this link to Register and save your place.
We don’t want you to keep this fantastic opportunity quiet, and we definitely don’t want you to come alone! Share the event with as many colleagues and friends as you can find.
We’ve made it super easy for you to bring non-members along too. Guests who have never attended a DFWSEM Meeting before can register for free with the code needlebounce. We hope you’ll take up this fantastic opportunity to hear Joe Laratro and Molly Smith speak at DFWSEM.
Register now to secure your ticket and join us at NOAH’S Event Center on August 3rd . Meet and Greet begins with check-in and a free drink ticket at 6.00pm. Be sure to join us after the presentations for networking, light supper, and another free drink!
About Joe Laratro
Joe is President and Founder of Tandem Interactive. He founded the company in April 2006 to focus specifically on underserviced areas of online marketing. Tandem is a boutique-style agency that provides SEM services to help clients achieve website success through online marketing strategies with the goal of driving bottom line results.
Joe has deep roots in the tech and computer world; running his own BBS as far back as the late 80s. He joined the digital marketing industry back in 1999 because he saw its potential and envisioned what search marketing would become. Before starting Tandem, Joe spent seven years as CTO for one of the top SEO companies in the United States for seven years and made South Florida Business Journal’s Top 40 Under 40 List. He is a Microsoft Certified Trainer (MCT), of the first 100 certified Google AdWords Professionals, and a major contributor to the DMA’s search engine marketing certification program, authoring “Module 6: Fundamentals of Site Optimization”.
Joe has also been teaching Advanced Search Marketing courses for the University of San Francisco since 2006.
If you’ve met Joe Laratro in person, there’s a good chance your first introduction was at Pubcon, where he is Lead Moderator and serves on the Advisory Board. He has been very involved with the conference side of digital marketing throughout his career, teaching SEM best practices across the nation. He is a former President for South Florida Interactive Marketing Association, and through Tandem Interactive continues to be a steady contributor to the South Florida IMA.
About Molly Smith
Molly is an experience digital advertising and marketing consultant, specializing in performance branding and lead generation at Google. Her current focus is on growing and expanding Google’s operations with locally-focused business. Since joining Google in 2011, she has worked on Google’s Sales team, consulting businesses on their digital marketing strategy.
Molly has been recognized by Google with five company awards, and is highly respected for her ability to develop online marketing & media strategy for small to medium businesses. She earned her bachelor’s degree in Psychology & Computer Applications from the University of Notre Dame.
Date
June 8, 2016
Schedule
6:00 pm – Registration
7:00 pm – Presentation
8:15 pm – Networking
Plenty of FREE parking available
No Need To Convince Me
Let Me Register Already
The Dallas-Fort Worth Search Engine Marketing Association has long been dedicated to increasing the digital IQs of marketing professionals in the Dallas-Fort Worth Metropolis area.
For this month’s meeting, we are going straight to some of the savviest people, asking them what it takes to have successful online marketing careers, and what it takes to grow them in the 21st Century. We’ve collected a few of our veteran heavy-hitters in one room this month, and we intend to ply them with drinks beforehand to persuade them to spill the secrets on what it takes to be one of the cream-of-the-crop in the local market.
Whether you are a student thinking of working in digital marketing upon graduation, someone looking to change careers, a current job searcher, or something of a veteran yourself — you’ll find some valuable takeaways in this meeting!
First up, a veritable dogpile of Digital Marketing Certifications will be presented by the inimitable Dan Sturdivant. This rapid-fire overview will give marketers ideas on certifications that can establish or enhance careers and power-up salaries and marketability. The presentation will touch on what it takes to acquire certifications, their costs, and typical salaries of those who have them.
Next up will be a panel discussion on Digital Marketing Hiring Secrets featuring some of the top local digital agency owners from the DFW Metroplex who will describe characteristics and qualifications they look for in hiring employees. Did you know they don’t all look for marketing and computer science degrees? Find out what it takes to impress them and to get headhunted by them, and how to position your career for the evolving future.
We’ll also open up to audience questions for this session, so prepare a few Qs around things you’ve always wanted to know.
Our featured panel will include Steve Hammer of RankHammer, Eric McGehearty of Globe Runner, and Jeff Rudluff of Online Performance Marketing.
Be sure to attend this meeting and find out how you might improve your career profile!
Job-hunters, be sure to bring a stack of your business cards, because networking at DFWSEM events is always valuable!
If you’ve never attended a DFWSEM event before your first meeting is free, but registration is required. Just use the discount code careertips and you’ll be on your way to digital marketing success.
Date
May 11, 2016
Schedule
6:00 pm – Registration
7:00 pm – Presentation
8:15 pm – Networking
Plenty of FREE parking available
No Need To Convince Me
Let Me Register Already
Youtube audience engagement is still growing as the online video platform claims more and more time in people’s lives.
As the impact of visual media marketing continues to expand across the online landscape, video is capturing more of every individual’s daily internet experience. Clearly the world’s second biggest search engine, YouTube is front and center as the phenomenon continues. And YouTube popularity is now being fed by another imperative, as it becomes the preferred platform for curating content originally created via livestreaming video services such as Periscope and Blab.
As marketers we know and understand the importance of doing video well. Unfortunately, knowing something is important does not easily transfer to nailing it on the first attempt. Or the second, third, or fourth… This is where DFWSEM comes in.
The May meeting of Dallas Fort Worth Search Engine Marketing Association sees two of the world’s foremost video marketing experts set to break down the most important things you need to know to grab your company’s million minutes of fame on YouTube.
Jeremy Vest and Jeff Martin bring together their combined expertise in the world of YouTube marketing at DFWSEM on May 11th.
Our two guest speakers for May hold a special place when they take the stage at NOAH’S Event Center. As former Board members, Jeremy Vest and Jeff Martin have given their time, expertise, even a generous measure of good old-fashioned hard-work to the building of the organization in past years. It’s great for us to have this opportunity to welcome them both back as expert speakers, and we know you’ll make them welcome.
Jeff Martin knows YouTube. More important, he understands the YouTube Audience. That means you should listen when he speaks. So get set for May 11th, because Jeff will be dropping mind-blowing secrets, tips and tactics that will help you increase your video audience.
His presentation will cover tools for driving conversion, globalizing existing content, leveraging paid promotion, emerging formats you can take advantage of and using competitive analytics to understand who is winning in your space and why.
Jeff’s sessions at major conferences, including SMX, SES and YouTube hosted events have helped put less experienced video marketers on the road to success, and you could be next. Complete your meeting registration today and you can be right up front, ready to jump on every tactic.
What makes Jeff Martin the best person to help you turn more attention on your brand through video marketing online? Well that’s easy. Jeff is a veteran audience development strategist with more than ten years experience in search optimization and digital marketing as well. Working with brands across many verticals has put him at the forefront of globally recognized companies such as CoverGirl, Craftsman, Sony, Gillette, Neiman Marcus, Kraft and Travelocity.
Jeff is Vice President of Audience Development for Touchstorm. He and his team focus on growing audiences for brands where video optimization plays a key role in generating discoverability across platforms. He has led creation of various tools for YouTube optimization which are part of the VideoAmigo platform.
A sought after expert featured in Forbes, Wired, Internet Retailer, Revenue Magazine and The Age, Jeff Martin also served as a subject matter expert in the Lane’s Collectibles v. Google case in the field of fraud around paid search advertising.
Jeremy’s Presentation The Science Behind Successful Online Video will concentrate on answering all those questions you’ve wanted to ask someone who really knows.
Have you ever wondered what makes a video successful online? Why is it shared? Why does it rank? How can video Convert?
In this talk Jeremy Vest will chop up and breakdown the success science behind video. Covering every inch of online video success, he will talk about, content strategy, optimization, distribution, community, video advertising and conversion science.
Jeremy is one of the most prominent YouTube for business experts and is YouTube Certified.
As Co-Founder and CEO of McKinney marketing firm Vidpow, Jeremy also hosts the popular YouTube centric podcast, Tube Talk.
He often writes and speaks on YouTube for business, video marketing, video SEO and video conversion science. With more than 500 million views to his credit for clients, Jeremy has worked with many top brands and taught thousands of people.
Don’t be fooled into thinking Jeremy only knows YouTube though. You can be sure he has a deep passion for all things related to online marketing.
This meeting gives you the opportunity to learn from the best and we don’t want you to keep it quiet. We want you to share this event with as many colleagues and friends as you can find. So don’t come on your own. To help you out, we’ve made it super easy to bring non-members along. Anyone who has never attended a DFWSEM Meeting before can register for free with the code maxvideo. We hope you’ll take up this fantastic opportunity to hear Jeff Martin and Jeremy Vest speak in Dallas.
Time is running out to get your ticket, so Register and be sure you can join us at NOAH’S Event Center on May 11. Meet and Greet begins with check-in and a free drink ticket at 6.00pm. Jeremy and Jeff will start bringing all the video marketing awesomeness you could possibly want at 7pm. And be sure to stay after the presentations for networking, light supper, and another free drink!
Date
February 10, 2016
Schedule
6:00 pm – Registration
7:00 pm – Presentation
8:15 pm – Networking
Plenty of FREE parking available.
No Need To Convince Me
Let Me Register Already
Susan Waldes
Susan Waldes can spot a micro moment at a thousand paces. On its own, that’s a pretty neat skill, but Susan is a woman who also knows how to make every one of them count. Her results-driven approach to the biggest conundrum in paid search makes her the perfect person to guide you through what has become a rapidly changing landscape in recent times. What is the biggest conundrum in paid search? Keep reading…
Susan comes to DFWSEM in February to present Navigating The Brave New World of Paid Search.
We know you’ve heard Google talk a lot about “micro moments” lately. What this almost laser-focus on micro moments really means is that the funnel is dead. And that is where the conundrum starts…where exactly did your sales funnel go? The truth is we’ve already entered an unfamiliar landscape and if you haven’t been keeping up you’re in for a long and rough ride.
Let’s take a look at what you know about your conversions. The long tail died a couple of years ago. Most expert forecasts for 2016 indicate CPCs will continue to rise on the smaller set of keywords now in existence. More than 50% of searches are executed on mobile. Users are bouncing around on multiple devices and breaking into your funnel in all the wrong places.
So how can SEMs adapt their strategy to continue to drive and grow profit? By utilizing new and emergent features in innovative ways!
If that sounds a little too “out there” for you, stop worrying. Susan Waldes is here. At DFWSEM, that is. Susan will help us explore new ad types, targeting methods, and strategies. Those that allow SEM advertisers to drive continued profit and performance.
Settle in as Susan takes us deeper into this mysterious landscape, mining a bucket load of hidden gems along the way. We’ll get to know new features offered by both AdWords and BingAds.
The advent of Ad types like Call-Only Ads and App Install ads are changing what a “conversion” actually means, and allowing for new approaches to bidding.
Learn from Susan how Gmail Ads and newer remarketing capabilities allow you to “break away” from keywords all together, and yet drive “keyword-like” performance. Discover how RLSA and customer match work in synergy with content and social marketing strategies, to close the gap on conversion rates, and follow prospects across devices.
This masterful deep dive will help you get focus on the important questions for 2016. Why are these new features important? Are they a fit for your marketing goals? What are the best implementation practices? How does this change your day-to-day work? Susan will take us through case studies and real-world examples to answer these questions and more.
Come to our February meeting of DFWSEM and you’ll leave a changed marketer. We can’t wait to welcome Susan to Dallas and we know you’ll go home from this meeting with new insights and actionable ideas you can turn to profit.
After listening to Susan Waldes you’ll:
Register now to see Susan Waldes at DFWSEM in February.
[ESPRESSO_REG_PAGE event_id=15]
We really don’t want others to miss out on this fantastic opportunity either, so don’t come alone. Share this event with as many colleagues and friends as you can find. Your reputation will definitely get a boost if you connect others with DFWSEM for this one!
We’ve also made it super easy for you to bring non-members to join us. Those who have never attended a DFWSEM meeting before can register for free with the code bravenewworld. We hope you’ll take us up on this fantastic opportunity to hear Susan Waldes speak at DFWSEM.
Register now to secure your ticket and join us at NOAH’S Event Center on February 10. Meet and Greet begins with check-in and a free drink ticket at 6.00 p.m. Be sure to join us after the presentation for a second round of networking, light supper, and another free drink!
Susan Waldes has been in the SEM industry since 1999, and is President at Five Mill, a boutique Search Engine Marketing agency headquartered in San Francisco. For an insight into what drives SEM success for her team, ask her to tell you about the renowned “Five Mill Method.”
Susan has worked with hundreds of clients as a direct consultant, in-house, and at agencies.
Seventeen years in the industry have driven Susan’s deep interest in the changing world of search engine marketing. She frequently writes and speaks on new and emergent features and trends in the SEM world. Her client work at Five Mill is focused on creating custom, cutting-edge strategies for start-ups and advertisers in highly competitive sectors or with emergent business models.
The Jingle Mingle annual holiday party is the place to be for anyone in the DFW marketing scene.
Halloween has passed, the costumes have been put away, and the candy has been picked over until the chocolate is gone and all that remains is off-brand candy corn. That can only mean one thing – the holiday season has officially begun! As you start to plan out your year-end parties, make sure to include the 5th annual DFW Jingle Mingle on your “must attend” list.
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State of Search will be Duane Forrester’s first speaking engagement after leaving Microsoft. Duane is so much a part of the DFWSEM family, we’re secretly hoping he’s planning on parking his cowboy boots in Dallas permanently.
The DFWSEM calendar literally overflowed with insight and ingenuity each month, as ten of the world’s very best search marketers graced the Dallas stage. We’ve welcomed new members, new sponsors, and hit record numbers at meetings.
Yes my friends, it’s been REAL, but now it’s time to strap yourselves in and hold onto your hats. 2015’s State of Search conference is right around the corner, and the real fun is just getting started!
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Local U is coming to the SMU Plano campus on October 15th where you can learn from world leading experts in local search.
If you’re looking to understand the ins and outs of local search and SEO, then you’re in luck! Local University (a.k.a. Local U) — a full-day digital marketing workshop — is coming to the Dallas area (Plano) on October 15th, and we couldn’t be more excited for all the small business owners, agencies, and corporations here in the DFW area.
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