Google Tag Manager loves you and wants you to be happy There are some things that can’t be measured. Love. Longing. The aching need for a cheeseburger. But you know what can be measured? What folks do on your site. That’s why Google, in its wisdom, created the Google Tag Manager (GTM). And that’s why […]
Blog
Powerful Storytelling: Pearls Before Marketers
Pearl Higgins wants you to kick narrative ass Jackie Kennedy is famed for saying, “Pearls are always appropriate.” Jackie must’ve been onto something, because Pearl Higgins certainly came correct at DFWSEM’s April meeting — so much so that folks in the crowd seemed a little starstruck. There were ooo’s. There were ahhh’s. There were literal […]
Rebecca Gill, Dr. Seuss, and the Green Dot
The third DFWSEM meeting of 2017 was thrice awesomeness. January featured Jenny Halasz unveiling the mysteries of Google Analytics. In February, it was Dave Synder’s turn to bring the noise and/or funk about content. But March belonged to Rebecca Gill, who not only rocked a serious pair of heels, but rocked faces with the realities of SEO. […]
A Night of Gifs and Content: Dave Snyder Took Us Back to School
He kicked ass, took names, and showed us how to be awesome marketers Riddled with gifs and brimming with knowledge, Dave Snyder’s presentation blew the audience’s collective mind at the February DFWSEM meeting last week. Think we’re exaggerating? Just check out the tweets! Starting with @prattprattpratt so it's going to be a GOOD. NIGHT. #DFWSEM […]
WorkHacker
Shortcuts to Passion, Productivity, and Prosperity Did You Know? Even with a 5% unemployment rate, there is actually a negative unemployment rate in digital marketing, especially in with small businesses, enterprises, start-ups, and agencies. What does that mean? It means that people with as little as 6 months of work experience can get great paying […]
Get Your Google On: Ambitious Analytics with Jenny Halasz
Rock Google Analytics like a pro, yo Still buzzing from the record-breaking State of Search in 2016, DFWSEM roared back into action at the first meeting of the year with a new board and a newly inspired crowd full of new faces. Were they all there to see Jenny Halasz? You bet your asz. But […]