BIA/Kelsey NATIONAL is a leading edge event focused specifically on the national marketing, local targeting theme. Several hundred industry executives will gather at the Westin Galleria to hear the industry’s top leaders, watch demonstrations, share insights, absorb new research and network.
DFWSEM is a partner for this conference and we were involved with judging of the GOLOCAL competition that is going to award prizes to the best national-local marketing campaigns. Through our partnership, we can offer our members a reduced rate to attend. See details below.
More than $68 billion will be spent by national brands on local marketing by 2018, according to BIA/Kelsey, which is a leading research firm. A major part of this spending will increasingly be spent on digital channels, ranging from Google and Facebook to Hulu and ValPak blue envelopes.
The agenda includes more than 60+ speakers, including a dozen top brand leaders. Leaders in national marketing and local targeting will speak from companies such as Google, Facebook, YP, ValPak, Hulu, PriceWaterhouse Coopers, The Washington Post and many more. Dallas is also well represented, with top executives on the program from The Dallas Morning News, Speakeasy, Advice Interactive Group, SImpli.fi and many more.
An extra added attraction: A Dallas Innovators Breakfast at The Addison Treehouse featuring a bunch of Dallas’ great young talent. The event, sponsored by Speakeasy, will take place on Wednesday, March 25, 2015 starting at 7:45 a.m.
For those who wish to register for the conference, go directly to the conference registration page and sign up with one of the discount codes below.
Full event pass:
$200 off w/promo code: DFWSEM
One-day passes (choose a WED, THU or FRI):
$695 w/promo codes: SEMWED, SEMTHU, SEMFRI
To register, visit https://www.kelseygroup.com/Register/registration.asp?CID=87.