DFWSEM

Dallas/Fort Worth Search Engine Marketing Association

Home Archives for DFWSEM

Marketing Automation with HubSpot’s Dan Tyre

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HubSpot's Dan Tyre

Marketing automation is used by both B2B and B2C companies more than ever. But it’s not just about having the tools – it’s about using them effectively.

Our speaker this month is founding HubSpot employee and marketing automation evangelist Dan Tyre. He’s bringing a personalized version of his SMarketing presentation (Sales and Marketing Alignment). As inbound marketing soars in popularity, inbound sales becomes equally important to help scale revenue. Marketers are keen to embrace inbound, sales teams are sometimes a bit reluctant. Learn how sales & marketing alignment is critically important to success for scaling your enterprise.

Join us on Thursday, March 8th at our new venue (Communion Neighborhood Cooperative) and new time (6:00pm). Even better, you get to network with your fellow digital marketers and enjoy a glass of beer, wine, or whiskey with appetizers and pizza.

Tickets for the event are just $40 – or if you want you and your team to have free admission for a year – check out our Membership options where you can get in for up to 65% off the non-member price.

Questions? Email us at [email protected]

Email Marketing + Facebook = Dynamite Marketing Campaigns

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Harness the power of email campaigns to drive Facebook ad success

Event Details

Speaker: Andrew Choco of Directive Consulting

Date
August 9, 2017

Schedule
6:00 pm – Registration & Happy Hour
7:00 pm – Presentation
8:15 pm – Networking

Location
NOAH’s Event Center
2251 N Greenville Ave
Richardson, TX 75083
Plenty of FREE parking available

Take a winning strategy and double it

Andrew Choco knows the value of email marketing campaigns to any business, and he also knows Facebook’s ad targeting system can bring massive results for any bottom line. So it didn’t take him long to turn his focus to the possibility of doubling down on sales success by putting the two together.

Andrew lands in Dallas on August 9, and he’s fired up and ready to show you his supercharged equation for digital marketing success – Email Marketing + Facebook = Dynamite Marketing Campaigns.

[Read more…]

Fling into Spring with Social Media Dallas

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Looking for an excuse for a night out with new friends? Attend Social Media Dallas’ Spring Fling networking event on Tuesday, April 18th from 6pm-9pm!

The event is being hosted at the Hilton Granite Park, where there will be drinks, light appetizers, and scores of digitally-minded DFW people. All the best things in life, if you ask us.

Tickets only cost $10, which earns you two drink vouchers and free food — and come on, who doesn’t love free food?

We plan on being there, and we hope to see you there too!

Track ANYTHING With Google Tag Manager by Ruth Burr Reedy

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Discover productivity hacks you never knew were at your fingertips

Event Details

Speaker: Ruth Burr Reedy of UpBuild

Date
May 10, 2017

Schedule
6:00 pm – Registration & Happy Hour
7:00 pm – Presentation
8:15 pm – Networking

Location
NOAH’s Event Center
2251 N Greenville Ave
Richardson, TX 75083
Plenty of FREE parking available

[Read more…]

Come Eat, Drink, and Volunteer with Us

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After two incredible events, 2017 is off to an amazing start for DFWSEM. So far we’ve learned how to get our analytics on with Jenny Halasz, and Dave Snyder taught us the secrets to creating kick-ass content — and we’re not slowing down! Next month, Rebecca Gill is going to show us that SEO is NOT a plugin, which we are super excited about, but here’s the thing.

As great as this year has been, it’s been a tremendous team effort getting to where we are right now, and we’re planning to be bigger and better than ever. But we can’t do it alone.

That’s where committees — and you! — come into play.

It’s not all fun and games at DFWSEM events, but we do our best to bring you the best Digital Marketing “edutainment” possible.

If you’re interested in joining one of DFWSEM’s many committees, then join us tonight from 5pm to 7pm at The Social House of Addison! We’ll provide the appetizers, you buy the drinks (don’t worry, just your own), and we’ll talk about how we can work together to create DFWSEM’s best year yet.

What kind of committees are there?

Excellent question. We’ll go into more detail about each one at the happy hour, but here’s a quick list of them all:

  • Recruiting
  • Programming
  • Website
  • Registration
  • Hospitality
  • Communications
  • Sponsorship
  • State of Search

It takes a lot of hard work, teamwork, and effort to make DFWSEM (and State of Search) happen — and who better to help us out than our own DFWSEM family and friends?

If you have any questions about tonight—or if you want to join a committee but can’t join us at the happy hour—just email or tweet at us and we’ll do our best to answer your questions.

We hope to see you there!

Mind Games: The Hidden Art and Science of Creating Kick-Ass Content

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Why your epic content piece may not be enough

If you’ve ever wondered how to get more reach from all the investment you make in epic content, meeting CopyPress CEO Dave Snyder at DFWSEM could literally change your life and your business.

Event Details

Speaker: Dave Snyder of CopyPress

Date
February 8, 2017

Schedule
6:00 pm – Registration & Happy Hour
7:00 pm – Presentation
8:15 pm – Networking

Location
NOAH’s Event Center
2251 N Greenville Ave
Richardson, TX 75083

Plenty of FREE parking available

If you’ve ever wondered why that epic content piece you poured your heart and soul into just didn’t hit the mark, Dave Snyder from CopyPress could probably tell you.

Dave Snyder comes to Dallas in February to present Mind Games: The Hidden Art and Science of Creating Kick-ass Content.

There is so much more to successful content than build and launch. So much time and effort goes into those phases  of content development, it’s easy to unintentionally narrow our audience or worse, turn interested customers away.

As CEO of CopyPress, Dave Snyder has seen his share of great and not-so-great content development efforts. What makes Dave stand out from the crowd though, is his ability to cut right to the core of understanding what worked and why.

In this game-changing presentation, Dave shares three core principles that will truly change the game for you when it comes to developing content.

How we learn and understand content

In a previous life, Dave Snyder did the hard yards as a high school educator. Today he carries that hard-won skillset with him as he uses the knowledge gained there to create and deliver content designed for every part of the audience.

Listen as Dave explains the concept of Learning models – what role do the different senses play in our everyday understanding of the world around us, and how we react to content based on how we learn. You’ll find yourself leaning in expectantly as Dave answers the question “How do you create content that helps people digest and react?”

How we react to content

Creating kick-ass content doesn’t end with understanding that people learn differently. You’ll find yourself suddenly understanding some of your own responses to content and promotions as Dave introduces you to Plutchicks wheel of emotion. Now you’ll learn the answers to the questions most directly related to conversion – Once we understand content, how do we react to it? How do you trigger reactions?

Suddenly you’re excited about building a strategy

If you thought your evening with Dave Snyder was already epic, that’s great. But it’s nowhere near over yet. Get ready to blow the lid off your content game as Dave wraps up his presentation by teaching you how to use your new-found knowledge to kick ass in the real world.

You’ll want to focus in on every word as one of the world’s most successful content creators shows you how to build a differentiated content strategy playing upon different learning styles and emotional reactions.  In Dave’s own words, you’ll get “A soup to nuts walk through of how to take a single concept and divide it into several content types to engage with a varied consumer set.”

This is gold, y’all. Pure GOLD.

You can’t miss this!

Honestly, this is such an eye-opening learning opportunity, we want to make sure everyone in the DFW marketing community has the chance to hear Dave Snyder speak. That means we need you to help spread the word, so please don’t come on your own. We’d love you to share the event with as many colleagues and friends as you can find!

So help us spread the word and rack up some serious credibility points for yourself. Grab the link to this post and email it to a few select friends letting them know you will be at NOAH’S Event Center on February 8th and why they should join you. And while you still have the link in your clipboard go ahead and paste it into Twitter, Facebook, and LinkedIn as well. Let your friends know about this fantastic opportunity to hear Dave Snyder speak at DFWSEM and they’ll soon be recommending you as an influencer in 2017!

Do you want to know a secret?

Non-members pay a ticket fee of $40 per meeting to help cover the cost of free drinks, food etc, but you can easily cut that ticket cost in half. When you become a DFWSEM member, you’ll get a free pass to every monthly meeting event for 2017. With your own personalized member code you can register for free every month from there. Small Business or Corporate memberships get you multiple guest passes, so you can bring your team and ramp up the value even more for your company.

Take a look at the standard of speakers coming your way in 2017. This is the best opportunity you’ll get to give your staff some of the the highest quality training available, for a fraction of the normal cost.

Want to see how epic a DFWSEM meeting can be before you commit to membership? We’ve got you covered! Pay regular ticket price and spend the evening with Dave Snyder on February 8th. Like what you see? Become a member right away and we’ll credit your ticket against the membership fee.

Register now to secure your ticket and join us at NOAH’S Event Center on January 11th. Meet and Greet begins with check-in and a free drink ticket at 6.00pm. Be sure to join us after Jenny’s presentation for networking, light supper, and another free drink!

This is your “Nike moment” y’all. Just. Do. It.

Duane Forrester Leaving Bruce Clay

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What’s Next? A World of Possibilities…

DFWSEM favorite Duane Forrester keynotes at State of Search 2016.

DFWSEM favorite Duane Forrester keynotes at State of Search 2016.

At State of Search 2015 Duane Forrester announced after his departure from Bing, that he was moving to Bruce Clay, Inc.

Today Duane announced that he is leaving Bruce Clay.

I’m making a change. Yes, I’m leaving Bruce Clay Inc. today for another opportunity. As much as the learning over the last year has excited and engaged me, it’s time to follow a different path.

[Read more…]

Is Rand Fishkin the Best SEO Expert?

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He says no but, in true Rand fashion, tells us who to watch

Rand Fishkin Keynotes State of Search 2015 in Dallas, TX.

Rand Fishkin Keynotes State of Search 2015 in Dallas, TX.

Someone popped the question on Quora “Is Rand Fishkin the best SEO Expert?” Rand is a favorite at DFWSEM having keynoted our annual State of Search Conference on two different occasions. He quickly responded to the question in typical Rand fashion.

No. I’m a very visible person in the SEO field, but I think on any given aspect of SEO (e.g. link building or keyword research or crawl optimization or Google News SEO or image search optimization or any number of others) there’s someone with deeper experience, greater knowledge, and more insightful tactical recommendations.

My strengths come from a long history in the field, a propensity to share publicly, and a remarkably awesome network of people—friends, colleagues, and connections—that I can lean on to seem smarter and more talented than I really am (or than I am by myself).

He then went on to suggest 29 other experts in various disciplines of search marketing for you to follow.

Rand then went on to say:

There are dozens if not hundreds more folks who should be on this list, but hopefully this gives you a sense for the vast range of SEO expertise that’s out there in our community. We’re all lucky to get to stand on each others’ shoulders and to have such a kind, transparent, sharing ecosystem in the SEO field.

When you start making a list like this it is inevitable someone will be missed, but we think all the speakers coming to DFWSEM this year are pretty epic so we want to nominate them for your consideration as well:

If you’re in the Dallas area you definitely want to come hear them speak.

We know there are likely others you would have included on this list so feel free to add them in the comments below.

Want to be sure you’re always hearing from the best of the best? Go ahead and get yourself a ticket to State Of Search 2017. We’ve already confirmed Duane Forrester, Bill Hunt and Dr Pete Meyers to Keynote, and there will be many more of the world’s best SEO  experts walking the State of Search stage with them in October. You could be here to see them all.

How to Enter Your DFWSEM Discount Code

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Dallas/Fort Worth Search Engine Marketing Association has moved to Eventbrite for all DFWSEM monthly event registrations. If you’re not a member of DFWSEM you pay $40 to attend our monthly events, but as a member you attend for FREE. So how do you get registered and attend for free?

Members have been provided a unique Discount Code. When you are on the monthly event preview page you will see a registration section titled Tickets. Click the Enter Promotional Code field, enter your unique Discount Code, and click Apply Code. Assuming you’ve entered a valid code the cost of your registration will be zeroed out. Easy peasy.

If you have paid your DFWSEM Membership, but have not yet recieved your unique member discount code, email [email protected] for assistance.

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DFWSEM Association
13155 Noel Road, Suite 982
Dallas, TX 75240

Visitors by Appointment Only

[email protected]

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