Why your epic content piece may not be enough

If you’ve ever wondered how to get more reach from all the investment you make in epic content, meeting CopyPress CEO Dave Snyder at DFWSEM could literally change your life and your business.

If you’ve ever wondered why that epic content piece you poured your heart and soul into just didn’t hit the mark, Dave Snyder from CopyPress could probably tell you.

Dave Snyder comes to Dallas in February to present Mind Games: The Hidden Art and Science of Creating Kick-ass Content.

There is so much more to successful content than build and launch. So much time and effort goes into those phases  of content development, it’s easy to unintentionally narrow our audience or worse, turn interested customers away.

As CEO of CopyPress, Dave Snyder has seen his share of great and not-so-great content development efforts. What makes Dave stand out from the crowd though, is his ability to cut right to the core of understanding what worked and why.

In this game-changing presentation, Dave shares three core principles that will truly change the game for you when it comes to developing content.

How we learn and understand content

In a previous life, Dave Snyder did the hard yards as a high school educator. Today he carries that hard-won skillset with him as he uses the knowledge gained there to create and deliver content designed for every part of the audience.

Listen as Dave explains the concept of Learning models – what role do the different senses play in our everyday understanding of the world around us, and how we react to content based on how we learn. You’ll find yourself leaning in expectantly as Dave answers the question “How do you create content that helps people digest and react?”

How we react to content

Creating kick-ass content doesn’t end with understanding that people learn differently. You’ll find yourself suddenly understanding some of your own responses to content and promotions as Dave introduces you to Plutchicks wheel of emotion. Now you’ll learn the answers to the questions most directly related to conversion – Once we understand content, how do we react to it? How do you trigger reactions?

Suddenly you’re excited about building a strategy

If you thought your evening with Dave Snyder was already epic, that’s great. But it’s nowhere near over yet. Get ready to blow the lid off your content game as Dave wraps up his presentation by teaching you how to use your new-found knowledge to kick ass in the real world.

You’ll want to focus in on every word as one of the world’s most successful content creators shows you how to build a differentiated content strategy playing upon different learning styles and emotional reactions.  In Dave’s own words, you’ll get “A soup to nuts walk through of how to take a single concept and divide it into several content types to engage with a varied consumer set.”

This is gold, y’all. Pure GOLD.

You can’t miss this!

Honestly, this is such an eye-opening learning opportunity, we want to make sure everyone in the DFW marketing community has the chance to hear Dave Snyder speak. That means we need you to help spread the word, so please don’t come on your own. We’d love you to share the event with as many colleagues and friends as you can find!

So help us spread the word and rack up some serious credibility points for yourself. Grab the link to this post and email it to a few select friends letting them know you will be at NOAH’S Event Center on February 8th and why they should join you. And while you still have the link in your clipboard go ahead and paste it into Twitter, Facebook, and LinkedIn as well. Let your friends know about this fantastic opportunity to hear Dave Snyder speak at DFWSEM and they’ll soon be recommending you as an influencer in 2017!

Do you want to know a secret?

Non-members pay a ticket fee of $40 per meeting to help cover the cost of free drinks, food etc, but you can easily cut that ticket cost in half. When you become a DFWSEM member, you’ll get a free pass to every monthly meeting event for 2017. With your own personalized member code you can register for free every month from there. Small Business or Corporate memberships get you multiple guest passes, so you can bring your team and ramp up the value even more for your company.

Take a look at the standard of speakers coming your way in 2017. This is the best opportunity you’ll get to give your staff some of the the highest quality training available, for a fraction of the normal cost.

Want to see how epic a DFWSEM meeting can be before you commit to membership? We’ve got you covered! Pay regular ticket price and spend the evening with Dave Snyder on February 8th. Like what you see? Become a member right away and we’ll credit your ticket against the membership fee.

Register now to secure your ticket and join us at NOAH’S Event Center on January 11th. Meet and Greet begins with check-in and a free drink ticket at 6.00pm. Be sure to join us after Jenny’s presentation for networking, light supper, and another free drink!

This is your “Nike moment” y’all. Just. Do. It.

No Need To Convince Me
Let Me Register Already

Joe Laratro on Winning the Marketing War in 2016

Joe Laratro returns to Dallas in August with insights on what is actually moving the search marketing needle right now.

Joe Laratro returns to Dallas in August with an up-to-the-minute look at what actually works in online marketing today.

Joe is a long-time friend of DFWSEM and we’re excited to have him back with us on August 3^rd.

When we ask Joe Laratro to bring something amazing for our audience, we know he’ll always come through. We always imagined it would be good, but we never imagined he’d bring us a Googler! You read that right people…Google Partner Consultant Molly Smith joins Joe for one of the most exciting and valuable presentations of the entire year at DFWSEM. Molly specializes in performance branding and lead generation at the world’s largest search engine.

Yes, that’s right…you get Joe Laratro and Molly Smith together, and the chance to learn exactly what you need to do to get things moving in your business in 2016.

and there’s more!

Joe Laratro is also bringing a chance to WIN a Gold Pass to Pubcon Vegas 2016! There’s just one thing you need to do to be in the running for this outstanding prize. You have to be in the room at the time of the draw. It’s as simple as that. Come to the meeting and you could be catching up with Joe Laratro in Las Vegas this November.

All the good stuff

Joe and Molly will focus on ways you can work smarter, using specific tactics that will improve your search marketing performance. Moving the needle is about practical applications that are making websites more successful today.

This ultimate tag team presentation will cover two key areas.

Organic search will include a variety of specialized tactics in the realm of content optimization, link building, local search, website architecture and maintenance issues.

Paid search topics will cover some of the latest features in Adwords and exciting advanced strategies for using remarketing, RLSAs, and smart lists.

You can’t miss this

We asked Joe to give us a sneak peek at his presentation, and that was when we knew it was time to strap in for the ride of the year. The night will be filled with tactics and insights that can truly change your year! Here are just a few of the slides that made us sit up and take notice:

• Themed sub links in a responsive world
• Unlinked mentions
• Negative SEO you need to be aware of
• Rankbrain / usability factors
• The content optimization checklist
• Maintenance issues, including Google Search Console key points and Intelligence alerts in Google Analytics

So, there are two things you have to do right now. First, make a note of the DFWSEM Meeting date, one week earlier than usual in August. Next, click this link to Register and save your place.

Let’s make it epic

We don’t want you to keep this fantastic opportunity quiet, and we definitely don’t want you to come alone! Share the event with as many colleagues and friends as you can find.
We’ve made it super easy for you to bring non-members along too. Guests who have never attended a DFWSEM Meeting before can register for free with the code needlebounce. We hope you’ll take up this fantastic opportunity to hear Joe Laratro and Molly Smith speak at DFWSEM.

Register now to secure your ticket and join us at NOAH’S Event Center on August 3^rd . Meet and Greet begins with check-in and a free drink ticket at 6.00pm. Be sure to join us after the presentations for networking, light supper, and another free drink!

About Joe Laratro
Joe is President and Founder of Tandem Interactive. He founded the company in April 2006 to focus specifically on underserviced areas of online marketing. Tandem is a boutique-style agency that provides SEM services to help clients achieve website success through online marketing strategies with the goal of driving bottom line results.

Joe has deep roots in the tech and computer world; running his own BBS as far back as the late 80s. He joined the digital marketing industry back in 1999 because he saw its potential and envisioned what search marketing would become. Before starting Tandem, Joe spent seven years as CTO for one of the top SEO companies in the United States for seven years and made South Florida Business Journal’s Top 40 Under 40 List. He is a Microsoft Certified Trainer (MCT), of the first 100 certified Google AdWords Professionals, and a major contributor to the DMA’s search engine marketing certification program, authoring “Module 6: Fundamentals of Site Optimization”.

Joe has also been teaching Advanced Search Marketing courses for the University of San Francisco since 2006.

If you’ve met Joe Laratro in person, there’s a good chance your first introduction was at Pubcon, where he is Lead Moderator and serves on the Advisory Board. He has been very involved with the conference side of digital marketing throughout his career, teaching SEM best practices across the nation. He is a former President for South Florida Interactive Marketing Association, and through Tandem Interactive continues to be a steady contributor to the South Florida IMA.

About Molly Smith
Molly is an experience digital advertising and marketing consultant, specializing in performance branding and lead generation at Google.  Her current focus is on growing and expanding Google’s operations with locally-focused business. Since joining Google in 2011, she has worked on Google’s Sales team, consulting businesses on their digital marketing strategy.

Molly has been recognized by Google with five company awards, and is highly respected for her ability to develop online marketing & media strategy for small to medium businesses. She earned her bachelor’s degree in Psychology & Computer Applications from the University of Notre Dame.

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