All good search marketing people know that analytics is the crucial ingredient in measuring our success. But knowing what to measure and what the data means can be a daunting task.
On March 17th at 6:30 pm at the Renaissance Hotel In Richardson, the DFW Search Engine Marketing Association will be presenting an in-depth panel discussion on using analytical tools including Google Analytics and call tracking systems. Our panelist – Tyson Kirksey and Leah Becker – will review the ins-and-outs of what to measure online and offline to show the real ROI from your search marketing efforts. This panel will go beyond the basic reports and help you learn how to analyze trends and examine data that can lead to dramatic improvements in online performance monitoring.
Tyson Kirksey is an experienced marketing analyst who has held leadership positions at two Dallas agencies. From 2004 to 2006, he helped lead the SEO and Web analytics efforts at Zunch Communications. Now at New Media Gateway, Tyson manages the search marketing and analytics team. In 2008, Tyson helped New Media Gateway become the only Google Analytics Authorized Partner in Texas.
Leah Becker is head of business development at Century Interactive, a leading phone call analytics company. Since 1988, Century Interactive has helped thousands of businesses measure their marketing ROI and improve the way they communicate with prospects and customers through innovative telephony solutions. Leah’s expertise lies in understanding the various methods of tracking offline conversions for all media types, and the pros and cons of those methods.
DFW SEM Members Get In Free
The DFW Search Engine Marketing Association (DFWSEM), has restructured its annual membership and meeting charges. In response to member requests, there will no longer be a meeting charge for members to attend regular meetings. If you would like to join the DFW SEM please click here.