Majestic SEO Overview
Mel Carson of Majestic SEO recently spoke at the Dallas/Ft. Worth Search Engine Marketing Association monthly meeting. We caught up with Mel after his talk for an interview. Below you will find a transcript of our talk, including what’s new with Majestic SEO, Mel’s background and experience working with the company, and tips and tricks for small businesses.
Interview With Mel Carson
James: This is James Loomstein, board member of DFWSEM, here with Mel Carson, U.S. Brand Ambassador for Majestic SEO.
Mel: Hello James.
James: How are you doing today?
Mel: I’m all right. We just came off stage. How did we do?
James: You did fantastic.
James: For those not able to attend, can you tell everyone about yourself, what you do, and your role at Majestic SEO.
Mel: Amazing to be a part of the Majestic SEO team. I started in 2012. I’ve known Dickson Jones, who is the marketing director, for a long time. Many people know of him through the Pubcon, SES and the SMX conferences of the world. I left Microsoft last summer and Dickson asked me to join his team and help spread the word of Majestic SEO. That is why I am here today talking to you about what is new at Majestic SEO.
James: We greatly appreciate having you here in Dallas and joining us at DFWSEM. There are so many platforms out there – from competitive ranking tools to link tools, etc. Can you give us an idea of your list of go-to tools at Majestic SEO?
Mel: I didn’t come from an SEO background; I come from paid search and social media. It was really interesting for me to get inside of SEO and understand what kind of power Majestic could bring just from being a distributor caller. I say just being a distributor caller, that has got four-and-a-half trillion URLs in its database, which is an insane amount of data. What we found is that people love the data. They love the quality and the quantity, and we’ve got many partners around the world that are doing creative things with the API. But what I also find is, talking to many SEOs that use a lot of those products, they also use Majestic kind of solo on the side, because not all the features that Majestic has are available on the tools are partners have built.
James: Can you speak about some of the new features or things that might be coming out with Majestic that you think people will be interested in, or things that they might not have used in the past? I.E. If we only knew Majestic offered this – our lives would be so much easier.
Mel: Yeah, they really try to look at the workflow. The most exciting thing that happened recently in the last few weeks was they pushed out the verified sites that you can use Majestic SEO for free.
The workflow as far as buckets: looking through your links and sorting them by trust flow and citation flow; taking the good links and some of the bad links; and being able to use those and get to the nub of the data really quickly has been well-received – the fact you can see links very quickly, sort the data, and download it very quickly. But also some of the visualization I especially love, having worked with a lot of marketing directors who are not necessarily into the detail of SEO, and kind of get a bit blind-sided by thinking it’s all smoke and mirrors. It is really cool to put something out there like a link profile, which is a visualization of the amount of links and the trust and citation flow that those links have. On another note, I was supposed to be blogging at least once every couple of weeks for Majestic SEO, but they basically told me there is no room for you because we have got so many new tools and features coming out that we have got enough content for the blog, which I just think is just testament to the team back in Birmingham creating these tools for thousands of SEOs.
James: Working with an SEO agency or being an employee of a company, what would you want audience members to learn as a key takeaway from your presentation?
Mel: Majestic has an enormous amount of data for SEOs and agencies at their fingertips to slice and dice. We talk about action board analytics and sorting a link profile by the flow metrics. I think it’s really the quantity and the quality, but also about giving as much control to our API partners to come up with great ideas and come to us with ideas of how they can use the data, or what bits of our webpage they want us to improve. We try to be incredibly collaborative, open to improving our technology, and working with our partners around the world.
James: Thank you again for your time Mel. How can audience members find and connect with you online?
Mel: Connect with me on Twitter at www.twitter.com/MelCarson. But also follow Dickson Jones (www.twitter.com/Dixon_Jones) who is my partner in crime, and of course Follow Majestic at www.twitter.com/MajesticSEO and connect with our Majestic SEO blog.