October
Real-Time Content Marketing in a World of Search and Social
Event Details
Speaker: Rob Garner
Date:
10/24/2012
Schedule:
6:00 PM - Registration
6:30 PM - Presentation
8:00 PM - Networking
Search and social are becoming one unified discipline, with real-time content being one of its main connective elements. However, most marketers silo their search and social practices, and are missing the full opportunities they could be achieving. The solution is to harness the two through organizational change, merging of disciplines and technologies to help capture the full opportunity for content marketing strategy. This talk will cover the following points:
– How are companies redefining themselves as publishers, and what is the new definition of publishing?
– How has the digital landscape changed, and why is an interdependent search and social content strategy now imperative for businesses?
– What are specific tips/tricks companies can do to harness the power of search and social with content?
– Why is search a strategic component of real-time content marketing, and not a tactical one?
– What are the new characteristics of interdependent search and social strategy, and does an enterprise begin to approach them?
– Why will some companies who ignore real-time content marketing eventually die off, while other new businesses emerge and dominate?
– What is the “real-time user experience”?
Rob will also cover the new world of social linking, and talk a little bit about his new book, “Search and Social: The Definitive Guide to Real-Time Content Marketing.”
Don’t get left behind with old tactics. Listen to one of the leaders in content marketing talk about scalable and sustainable content strategies. This is not a presentation to be missed.
About the Speaker
Rob Garner
As vice president, strategy, Rob oversees digital marketing strategies for iCrossing clients throughout the U.S. and Europe. Recognized as an industry leader, Rob has had an exhaustive list of speaking engagements since 2004, including ad:tech, SXSW, SMX, Search Insider Summit, SES, Search Engine Watch LIVE, DFW SEM Association, Rackspace Customer Event, Association of National Advertisers, WebmasterWorld/Pubcon, the VeriSign Executive Conference and NYU’s graduate school.
Rob is regularly quoted as an expert on digital marketing in major media outlets, including The Wall Street Journal, Dow Jones, Reuters, Adweek, Ad Age, Direct Marketing News, Smart Business Magazine, Search Engine Land, Search Engine Watch, Clickz, CNNMoney and The Dallas Morning News.
He writes a bi-monthly column for MediaPost Publications that provides insight into digital marketing management and best practices. Rob is also a co-founder of the Dallas/Fort Worth Search Engine Marketing Association, serving as its president from 2006-2008. He is currently Vice President of the 2010-2012 SEMPO board of directors and is a former board member of the DFW Interactive Marketing Association.
NOTE: This Meeting will be held in the “Antlers Room” near the front of the hotel, rather than the conference center where have recently been meeting.
September
Is Google about to destroy all your online marketing efforts?
Event Details
Speaker: Joe Laratro, Brett Tabke
Date:
09/12/2012
Schedule:
6:00 PM - Registration
6:30 PM - Presentation
8:00 PM - Networking
According to Matt Cutts from Google, the next algorithm updates will be both “jolting and jarring”. If you are like most, you may be asking “what does this cryptic message mean?”
Well on Wednesday night at 7 PM at the Hyatt Regency in Richardson, we will have the answer – directly from the person Matt told this to.
Brett Tabke, CEO of PubCon and Webmaster World, will be discussing the recent changes to search algorithms and predict what the future may hold for search and social media marketing.
Brett is uniquely qualified to address, with clairvoyant accuracy, this daunting question. His tradeshow, PubCon is one of the top trade shows in the world for search and social media. And, as the president of PubCon, Brett is on a first name basis with every major thought leader in the industry since they inevitably speak at PubCon every year.
Joining Brett will be Joe Laratro of Tandem Interactive who will be sharing specific tactics, techniques and strategies to navigate the jarring and jolting world Google will soon unleash on all marketers.
As many of your know, since the release of the Penguin update, search marketing on Google has been a challenge. And based on deep industry insight and research, Brett will be sharing an in-depth look into the future of SEO and the coming changes that could substantially change your entire search and social media strategy.
If search marketing is important to your business, then you will want to register now for this important event at 7PM on Wednesday night at the Hyatt Recency in Richardson.
And as a special bonus….
Brett will be giving away a free pass to this years PubCon in Las Vegas – worth over $1,700. As many attendees will attest PubCon is the marquee search and social media event – bringing together the top minds in the industry in one place.
So make sure you register register now for his presentation at 7PM on Wednesday night – you may win an incredibly valuable pass to one of the best trade shows in the industry.
P.S. Don’t worry if you don’t win the ticket. We are working with Brett to get some “special pricing” for PubCon for those that show up Wednesday night. DFWSEM supports and promotes PubCon for free because it is one of the best show in the industry and we feel that everyone should have a chance to go.
About the Speakers
Brett Tabke
Brett Tabke has worked in the computer industry for three decades. Tabke is currently the CEO and founder of WebmasterWorld Inc. He was also the founder of PHD Software Systems, a specialty software manufacture that produced a line of software for Commodore computers in the 80’s and 90’s.
Tabke has run community networking sites continuously since 1984. The evolution from stand-alone BBS’s to forums on the web and his commitment to community building is a logical extension for Brett. His fascination with the web spurred him to start building web sites and learning as much as possible about online traffic. He quickly became an expert on the subject of Internet traffic, and was a source of information for many of his business contacts and associates who were looking to get better traffic from the search engines.
Tabke coined several SEO staples as “Link Farm”, “SEO Themes”, and the classic “SERP” (Search Engine Results Page). He was also featured in the Biography Channel special on the Google founders. Tabke was also a founding board member of SEMPO. He also wrote a chapter for the best selling “Google Hacks” book. He is also the first known person to have fully decoded the Excite and most of the Altavista search engine algos. Tabke’s “26 Steps to 15k a Day” is one of the most widely read documents in SEO history.
Joe Laratro
Joe Laratro, a recognized and leading expert in the Search Engine Marketing industry, recently made South Florida’s Business Journal Top 40 under 40 2009 List. His long list of accomplishments includes being an active speaker at industry events like Webmaster World, SMX, and Search Engine Strategies (SES) Conferences. He sits on the Advisory Board and is the lead moderator and speaker liaison for Pubcon. He also developed and taught Search Marketing Training for the DMA, SEOClass, Network Solutions, Pubcon Masters, and the University of San Francisco. Mr. Laratro has been quoted in numerous articles including Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. Mr. Laratro just completed a new Advanced Analytics Certificate course for the University of San Francisco and will be releasing the “SEO Diet: Fit to be Found” book in the near future.
In 2006 Mr. Laratro founded Tandem Interactive, a boutique agency-style SEM services company to help clients achieve website success through online marketing strategies in the goal of driving bottom line results. These practices include local search marketing, pay-per-call lead generation services, blogging, analytics, conversion consulting, PR, social media marketing, online reputation management, usability consulting, search engine marketing training and education, as well as search engine marketing department formation and development.
During his career, Mr. Laratro has serviced over 5,000 web sites spanning an array of companies including Fortune 500s, privately held mid-tier corporations, and cottage industry businesses. He was also the president of the South Florida Interactive Marketing Association (SFIMA.com) from 2007-2008.
Register now for the future of SEO
August
Website Analytics with Tyson Kirksey and Jennifer Day
Event Details
Speaker: Tyson Kirksey, Jennifer Day
Date:
08/15/2012
Schedule:
6:00 PM - Registration
6:30 PM - Presentation
8:00 PM - Networking
Analytics is the tool all website owners take for granted. It gives us the numbers that let us brag about awesome SEO results or how many people fail to progress off of the home page. Done right, analytics is more than just a scoreboard, it’s a detailed view of customer behavior that offline businesses could only dream about. The trick is knowing how to go deeper in the tools than just the dashboard.
The DFWSEM will be using the next meeting to talk about how to get the most out of your analytics program. We will go under the hood with two real experts in analytics to talk about maximizing the insights out of this vital tool.
Leading us for the meeting will be Tyson Kirksay and Jennifer Day.
Tyson is Director of SEM and analytics at Vertical Nerve. Tyson is a data-junkie by nature, and labeled “intense” by a longtime client. He often gets passionate about online marketing performance and measurement. He is certified with Google Analytics, Google AdWords and Microsoft AdCenter.
SEO Tools from site clinic
If you are interested in the list of SEO site tools listed in the recent site clinic, they have been posted. Thanks to everyone for submitting the list. We hope you find them useful.
Video SEO presentations
The presentations from the Video SEO meeting are now posted in the DFWSEM member area. Not a member? This would be a great time, and reason, to join.
Refer any questions to [email protected]
July
Tools, Tips and Tricks of SEO with Site Clinic
Event Details
Speaker: Mark Barrera, Eric McGehearty
Date:
07/18/2012
Schedule:
6:00 PM - Registration
6:30 PM - Presentation
8:00 PM - Networking
It’s time to take a peek under the hood at what makes SEO really work. No matter if you’ve been spared the ire of Panda and Penguin or are trying to regain rankings, this is not a session you will want to miss. Some of the best SEOs in Dallas will be on hand to show how they view a website and offer improvement tips. Expect an interactive walkthru of some insider tools with some audience member’s sites. Don’t miss the opportunity to hear the tips of these SEOs for your site.
Leading us through the site clinic will be both Mark Barrera and Eric McGehearty.
About the Speakers
SEMPO Community Survey
We are asking our members to take a few moments and fill out the SEMPO communty survey.
This should only take around three to five minutes to complete. All respondents are eligible to win a free pass to SES San Francisco on August 14-17. Thank you for your help.
Video SEO presentations
The presentations from the Video SEO meeting are now posted in the DFWSEM member area.
Not a member?
This would be a great time, and reason, to join.
Refer any questions to [email protected]