On November 10, 2009 at 11:30 a.m. at the DoubleTree Hotel – Campbell Center, the Dallas Ad League and DFW Search Marketing Association will be hosting a joint luncheon on “The State of Search – a forward look at search marketing for the year to come”. Representatives from Google, Microsoft Bing and Yahoo will be presenting their views and insights on search marketing for 2010.
Search engines have become the de-facto gateway to all information online. Over 50% of online advertising is focused on this unique media – and it’s continuing to grow. Are you ready for the future?
On November 10th that DAL and DFWSEM organizations will be hosting a joint luncheon to discuss the future of search engine marketing – addressing the issues that every advertising professional needs to know for 2010. This comprehensive overview will give you the insights that you will need to be aware of as you plan your 2010 online marketing. Tickets may be purchased online.
This luncheon will feature senior representatives from the three major search engines, including:
- Mark Lively, Agency Lead from Google
- Robyn Raybould, Manager ASG from Microsoft
- Kimi Henry, Strategic Account Director from Yahoo! Search Marketing
Moderated by Shelley Ellis, founder of Shelley Ellis Consulting and a leading expert in search marketing, these three panelist will each provide a 20 minute overview of the future of search engine marketing and the innovations their platforms are providing to meet the changing marketplace.
Tickets for this event on November 10th can be purchased online at the Dallas Ad League website. Pricing and event information below. Note: DFW SEM members will receive MEMBER PRICING at the event.
Doubletree Hotel Dallas – Campbell Center
8250 N Central Expy
Dallas, TX 75206
November 10, 2009 from 11:30am – 1:30pm
Corporate Member $35.00
Corporate Member Table of 8 $280.00
Member $40.00 (DAL and DFWSEM Members)
Member (Under 30) $35.00
Member Table of 8 $320.00
Non-Member Table of 8 $440.00
Founder, Shelley Ellis Consulting
Shelley is a 19 year veteran of online marketing and a frequent speaker and presenter on search engine advertising. She is currently a board member of the DFW Search Marketing Association. Her background and experience includes working hands on with several hundred different search engine accounts across a variety of industries. Her clients have ranged from tiny companies where every penny counts to Fortune 500 (Coca Cola, Hallmark, Kimberly-Clark, Ritz-Carlton, USAA, Mary Kay, Avaya, etc.) where the annual budgets ranged in the hundreds of thousands to millions of dollars.
Agency Lead, Google
Mark Lively began his career in media working as an announcer and sportscaster for local stations in Waco, TX while attending Baylor University. He continued working on air at KZPS / Dallas while earning a Masters Degree in Communications from Southern Methodist University. Mark’s career includes stints in local and national radio sales / management, with tour stops in Houston, Dallas, Atlanta, and West Palm Beach. He joined Google in the Audio Ads division in 2006, transitioned to his current role as Agency Lead in 2007, and recently relocated with his wife Beth and 9-year old daughter Kathryn to Chicago. Mark’s interests include golf, his beloved Dallas Cowboys, and family vacations.
Robyn Raybould, Manager-Premium Account Service Group- Bing
As Manager of the Premium Account Services Group, Robyn leads a team of Senior Account Managers who provide support and strategy to top tier Bing search clients. She joined Microsoft’s New York offices in 2005 to launch adCenter to the US Market and during her tenure there she has worked with some of the world’s largest retail, telecommunications, and travel search clients. Before joining Microsoft, Robyn was the Manager of Marketing for YellowBrix, a web content aggregator in Washington, D.C. where she managed all aspects of marketing, including paid search. Originally from Northern Virginia, Robyn holds a Bachelor of Science in Marketing from New York University.
Kimi Henry, Strategic Account Director
Yahoo! Search Marketing
Kimi Henry is a Strategic Account Director with Yahoo!’s North American Sales Team. She joined Yahoo! 6 years ago through the acquisition of Overture and works strategically with a variety of advertisers, from small business owners to Fortune 500 companies and their digital agencies.
She is currently responsible for developing key partnerships with top Search Engine Marketing and traditional advertising agencies to help integrate and maximize search into their broader marketing campaigns. In this role, she drives shared initiatives, from innovation to digital education, and spearheads integration across Yahoo! search and display advertising.