DFWSEM

Dallas/Fort Worth Search Engine Marketing Association

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Best Practices Communicating with Data

DFWSEM FEB 2020 Meeting

Most PowerPoint charts suck! Your company spends a huge amount of time and resources on research and data analysis, but when it comes time to present your results to clients or executives, the default charts you generate are nothing special. Learn how to apply design principles that take your charts to the next level and make your audience go “Ah-Ha!”

If you’re just using the default chart templates, you’re making a big mistake. Your charts will look like the same default charts your audience sees in every other presentation, and it makes you and data look generic. Those default charts are only meant to be the starting point (you have to start somewhere), but you need to customize your charts to effectively communicate your own insights and key messages to your audience in a unique, memorable way.

Clicking the chart button isn’t enough. Good DataViz Design means going beyond the charting templates and designing visualizations that reveal insights and tell stories to your audience. Data visualizations are used in dashboards, websites, mobile applications, presentations, reports, infographics and more. All of your dataviz designs will benefit from these core principles of Good DataViz Design:

  • Communicate a key message
  • Avoid false visualizations
  • Make your insight memorable with the Picture Superiority Effect
  • Use pre-attentive attributes to focus your audience’s attention
  • Reduce visual noise and clutter
  • Build your credibility with data transparency

Upcoming Events

2021 lineup

January 13, 2021
Measuring Email Delivery In The Time Of Gmail Dominance

February 10, 2021
Scott Simson – The One Day Business – Learn 3 Tactics to Growing Your Business Using YouTube

March 10, 2021
Eli Schwartz Brought to you by OnCrawl

April 14, 2021
The Ultimate Spam Fighting Guide for Local Search

May 12, 2021
TBD

June 9, 2021
TBD

July 14, 2021
TBD

August 11, 2021
TBD

September 8, 2021
TBD

October 13, 2021
TBD

November 1-2, 2021
State of Search

December 8, 2021
Board Elections

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DFWSEM Association
13155 Noel Road, Suite 982
Dallas, TX 75240

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