Some Suggested Reading to Keep You Current in Digital Marketing
On this week’s list of recommended reading we have Craig Bradford coming in to cover the Analytics scene with some bugs and misunderstandings in Google Analytics that can give us bad data.a list of the Top 50 Marketing Blogs on the Internet Right Now with a short Q&A from the great Rand Fishkin. Talking local search is Greg Gifford and one of his very popular movie-reference-filled presentations. On the social front Michael Pickowicz helps us understand Facebook’s recent announcement that they would be limiting the exposure of posts they deem too promotional. As a bonus we throw in an article from Rachel Rogers about the legal steps you should be taking to protect the original content of your site. Happy reading!
From The Moz Blog Craig Bradford talks about some pitfalls in Google Analytics that can trip you up. In the Reading Room we pay attention when someone cuts through the noise with boldness and Craig does just that when he says:
My number one tip for the funnel visualisation report is this: don’t use it. ~ Craig Bradford
Then he lists three reasons:
- Data Inaccuracies
- Lack of Segmentation
Looking at all of your data on aggregate isn’t very useful
- Goal Flow Report
Most of what you want from the funnel visualisation report can actually be done in the goal flow report (although this is heavily sampled).
Dharmesh Shah over at the HubSpot blog ranked the top 50 marketing blogs on the Internet and interviewed the founder of number one. The top 10 are:
In the Rand Fishkin interview question five was “What advice do you have for blogs in other industries that want to elevate their blog content?” His three part answer was:
- Conversations and ideas that resonate in person are far more likely to perform well on the web.
- Don’t expect much in your first few years of blogging.
- With every post, be able to answer the question “Who will help amplify this and why?”
When I’ve made content off the top of my head while staring at a screen, it’s almost always worse than when I take an idea that I’ve bounced off others, usually in person, and converted it into web content. ~ Rand Fishkin
On the AutoRevo blog Greg Gifford posted a video of a recent presentation on local SEO to car dealers. But many of the tactics he shares aren’t exclusive to car dealers, so when you have about 45 minutes you should give it a listen. It’s lengthy but worth it.
Greg is a movie buff and one of the reasons his presentations are in demand is because they are full of movie references. This presentation has 154 references to car movies covering the last 52 years including every James Bond movie.
Here is one of my favorite portions of this presentation:
How to spot a shady SEO provider:
- If they talk about article publishing.
- If they guarantee rankings.
- If they guarantee a certain amount of links every month.
- If they aren’t giving you access to your Google Analytics.
- If they never ask for access to your Google Analytics.
- If they never talk about local SEO.
- If your monthly report is just pages and pages of key word rankings.
- If they don’t go to SEO conferences to keep up with the latest tactics.
- If they aren’t keeping up with the Google changes.
You can’t get cheap SEO. SEO is expensive. It’s a butts in seat kind of thing. There is no automation there. You’ve got humans sitting there doing the work which means it’s expensive.” ~Greg Gifford
Michael Pickowicz over at KoMarketing took a deep dive on Facebook’s recent announcement “that they will now limit the organic reach of posts they deem too promotional.”
First he defines what Facebook considers to be a promotional post:
- Posts that solely push people to buy a product or install an app.
- Posts that push people to enter promotions and sweepstakes with no real context.
- Posts that reuse the exact same content from ads
Then he attempts to define what Facebook will consider to be a good post, which they have been a little vague about, based on its content. Good posts may contain:
- High quality video
- Engaging, eye catching photos
- Interesting stories/links relating to the company
Of course this will drive more businesses to Facebook ads. Facebook offers several different ad types that Michael says will help a company achieve it’s goals including:
- Increasing post engagement
- Increasing website traffic
- Getting new fans
- Getting mobile application downloads
- Getting sales/leads
With all these ads, companies are able to recreate what they will no longer be able to get on Facebook organically: promotional visibility. What needs to be established is how much these goals mean to a company and if Facebook is the place to achieve them. ~ Michael Pickowicz
Michael can be found on LinkedIn.
This post by Rachel Rodgers, an “Internet legal guru,” on the Minimalist Baker is directed at food bloggers but subtract out the foodie ingredient and these are good solid ideas for any blogger.
- Not Protecting Your Most Important Content…Your Recipes
- Not Protecting Your Second Most Important Content…Your Photos
- Not Posting Terms & Conditions On Your Website
- Not Protecting Your Funky Food Blog Brand
- Not Having a Valid Business Entity
- Not Having With Everyone You Work With
- Thinking You Don’t Have the Time, Money, [Insert Your Favorite Excuse Here] to Handle the Legal Stuff
…having the legal foundation in place is essential to both protect the assets that you are building up and to put you in a position to profit from your grand recipes, ideas and brand.
Note: This is organic advertising which is disclosed at the beginning of the article.
Dublin City Library and Archive – Reading Room by Dublin City Public Libraries is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.