Match.com.com is seeking a Sr. Manager, Search Marketing to lead the development of our Search Engine Marketing strategy, including both Paid Search campaigns (SEM) and Search Engine Optimization (SEO) efforts.  This position requires hands-on knowledge of best practices in SEM/SEO and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint. The role requires an analytical mindset and relentless drive for performance to optimize our search marketing campaigns for maximum efficiency and effectiveness.   A leadership position at Match.com, this role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including vendor selection, systems recommendations, keyword management, bidding strategies, creative testing, and analytics.

Responsibilities:

• Create, manage, and analyze paid search campaigns across multiple search engines to ensure acquisition and conversion goals are met.
• Direct Match.com’s ongoing site-wide SEO efforts, including tracking measurement metrics, analyzing results, and working with technology and product management resources to optimize natural search results.
• Responsible for day-to-day management of paid search campaigns including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management etc. Primary point of contact and subject matter expert for paid search with both internal and external contacts, for example: Google, Yahoo, & MSN.
• Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for the paid and natural search programs.
• Utilize bid management tools, data modeling, and testing to maximize the effectiveness of PPC campaigns.
• Manage stakeholders with our 3^rd party bid management providers.
• Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends.
• Manage relationships with third party bid management partners to effectively and efficiently allocate budget across search engines and terms to maintain performance success.
• Cross departmental coordination to develop, implement and monitor new campaigns and creative units.
• Develop and test new campaigns to better target users and improve overall ROI.

Requirements:

• Bachelors Degree, MBA preferred.
• 5+ years experience in search marketing.
• Deep knowledge of SEM and SEO as well as a working knowledge of current and emerging trends and technologies.
• Experience working for consumer internet brands with similar conversion models highly desired.
• Experience using Google AdWords, Yahoo Marketing Solutions and MS AdCenter.
• Experience with A/B and/or multivariate testing.
• Advanced knowledge of Excel
• Strong written and verbal communication and analytical skills.
• Excellent time and project management skills.
• Creativity, teamwork and strong attention to detail required.

About Match.com:

Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 14-year history, Match.com has helped redefine the way people meet and fall in love. Match.com provides a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.  Match.com operates some of the leading subscription-based online dating sites in 24 countries, in 8 languages and spanning five continents, as well as oversees its ongoing investment in Meetic.  Match.com also powers online dating on MSN across Asia, Australia, the United States and Latin America. Match.com is an operating business of IAC (NASDAQ: IACI).

Benefits:

In addition to a unique culture that appeals to individuals who thrive in hyper-drive environments and who work just as hard as they play, Match.com also provides US employees with a full spectrum of benefits including:

- Medical, Dental and Vision Insurance

- Matching 401(k)

- Company-paid maternity & paternity leave

- Flexible Spending Accounts

- Life and AD&D Insurance

- Long Term Disability Insurance

- Paid Time Off

- Paid Holidays

- Pet Insurance

- Discounted gym membership

- Tuition Reimbursement

This is a summary of benefits and does not offer provisions such as exclusions or plan limitations.

Please apply at http://www.match.com/careers.

On June 16, 2009 at 6:30pm at the Renaissance Hotel In Richardson Texas, the DFW Search Marketing Association will be hosting its monthly meeting on “Content Optimization – Strategies and tactics for improving sales conversions”. To purchase tickets for the event, go to http://dfwsem.memberlodge.org.

Sean Jackson, CEO of Ecordia will be presenting a comprehensive overview of content strategies that improve the capture and conversion of search engine users within the sales process. Specifically Sean will review:
•    The role of quality content in PPC and SEO
•    Apply the sales funnel process to content creation
•    Strategies and tactics for maximizing returns on PPC and SEO investments
•    Examples for content that converts

“A key element of every SEO and PPC campaign is the creation of quality content,” says Tony Wright, president of DFW Search Engine Marketing Association. Tony continues, “Sean brings unique insights into the content optimization process and we are excited that he is sharing this with our community.”

This presentation is tailored specifically to search marketing professionals who use either PPC and/or SEO for their marketing. In addition, copywriters who provide content for search engine marketing should also attend.

Tickets for the event on June 16 at 6:30 pm are $10 for members and $30 for non-members and can be purchased online at http://dfwsem.memberlodge.org. For more information about DFW Search Marketing Association, visit our website at http://www.dfwsem.org.

About Sean Jackson

Sean Jackson is the CEO and co-founder of Ecordia – a content optimization technology company in Dallas, TX. Sean is a frequent speaker at industry and business events including PubCon and the upcoming Microsoft SparkStart event on June 12. Sean is the co-creator of the Ecordia platform suite of products including the Ecordia Content Optimizer, Ecordia Content Hub and Ecordia SearchTag technologies.

Sean has strong ties to the Dallas/Fort Worth community serving as Vice President of the Dallas-Fort Worth Search Engine Marketing Association, a Member of Colonial Country Club, the Marketing Committee of the Crowne Plaza Invitational at Colonial Tournament and a Member of the Dallas Roundtable. Sean is also Past President of the Dallas Ad League. He is a regular speaker at the Texas Christian University Neeley Entrepreneurship Center as well as other organizations.

About the DFW Search Engine Marketing Association (DFWSEM)

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, and Bridgepose. For more information, visit http://www.dfwsem.org.
DFWSEM is sponsored by Ecordia (http://www.ecordia.com).

Sponsoring DFWSEM
DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influencers. To find out how to sponsor a monthly meeting or other opportunity, contact Tony Wright at tony.wright@wrightimc.com.

DFWSEM Speakers Bureau
Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld, among many others. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 214.210.6793.
The DFW SEM Association welcomes requests to speak to the group at info@dfwsem.org.