Search Engine Marketing Manager

A growing in-house marketing and advertising department for top-tier and for-profit career colleges, operating schools throughout Texas, Florida, New Mexico, Arizona, and Oklahoma, is seeking a Search Engine Marketing Manager. We are looking for a hard-working, detail-focused, multi-tasking individual who understands the importance of balancing lead generation in a niche industry with ROI. This person should be a knowledge seeker who is willing to work with cutting edge online tools and technology to provide the most measurable and profitable outcome for our business.

ESSENTIAL FUNCTIONS:

Manage, monitor, track and optimize performance of paid search campaign using Google Adwords and Microsoft Ad Center interfaces, in addition to using Kenshoo search marketing management software
Report, analyze, test and optimize paid and display accounts to maximize ROI
Conduct competitive analysis and provide strategies, tactics and tools necessary to continually improve conversion rates
Work closely with the Corporate Director of Online Media to accomplish marketing goals
Present strategic recommendations to the executive team for achieving the most efficient SEM results
Must have experience with Geo-targeting / Local Search
Must have experience with Direct Response Marketing
Must have a superior understanding of Microsoft Office, specifically Excel
Requires being extremely well-organized, detail-oriented, with excellent communication skills
Familiarity with landing page and ad copy testing is desirable
Able to work independently as well as contribute to team processes
Eye for display ad creative and website design a plus
Manage relationships with search engine, display network and tracking vendors