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FOR IMMEDIATE RELEASE
Contact:
Tony Wright
Zunch Communications
972-618-4298
twright@zunch.com
Website:
www.dfwsem.org
Search Engine Marketers in Dallas/Fort Worth
Educate Businesses on Click Fraud in Paid Search
Marketing
DFW Search Engine Marketing Organization holds panel
discussing click fraud and its business and industry
implications
Dallas/Fort Worth – Anyone involved in search
engine marketing knows that click fraud, or the
fraudulent “clicking” of paid search advertisements,
is a big deal. Click fraud could threatens the
success of any search campaign – and could
potentially threaten the industry as a whole.
The Dallas/Fort Worth Search Engine Marketing
Association (DFWSEM) will be hosting a panel
featuring some of the top click fraud detection and
click auditing firms in the business. Those who
attend the panel will learn:
- how click fraud occurs
- how it will impact the industry
- what the search engines are doing to fight it
- who is perpetrating the fraud
- how you can prevent the fraudsters from depleting
your search budget
Attendees will also hear an how a Dallas agency
recently received a credit after discovering
fraudulent clicks on their client's PPC search
marketing campaign.
If you have any interest in paid search advertising
for your company or your clients, don't miss this
discussion on the most pressing issue in search
engine marketing today.
FEATURED PANELISTS:
Click Assurance
http://www.clickassurance.com
Click Assurance is a Dallas-based Internet Security
Company whose aim is to educate the PPC industry
about the risks of click fraud and provide industry
leading technology and service to our clients.
Who's Clicking Who
http://www.whosclickingwho.com
Who’s Clicking Who is an ASP-based PPC audit firm
based in Santa Clara, California.
Question and Answer session to follow panel.
MEETING DETAILS:
Seating limited - to reserve your place, please RSVP
to 972.831.2124
Date:
Monday, January 17, 2005, 6:30 PM
Cost:
DFWSEM Members: Free
Non-members: $10 at the door
Meeting Place:
Romano's Macaroni Grill in Addison / North Dallas,
on
Beltline Road between Midway and the Tollway.
4535 Beltline Rd., Dallas, TX 75001
Phone: 972-386-3831 Dallas, TX 75001
Phone: 972-386-3831
http://www.macaronigrill.com/menu/default.asp?Unit_ID=001.009.0002
ABOUT DFWSEM
The Dallas/Fort Worth Search Engine Marketing
Organization is dedicated to educating businesses in
the Dallas/Fort Worth area about the benefits of
search engine marketing. The group meets once a
month at various locations throughout the
Dallas/Fort Worth Metroplex. To become a registered
member of DFWSEM email info@dfwsem.org. Individual
DFWSEM memberships are $75 for the first year.
Corporate memberships are $175 for the first year
and include 3 seats to monthly DFWSEM meetings.
Additional seats for a Corporate membership are
$50/year. All annual memberships receive a link from
DFWSEM to your company web site, and a complimentary
subscription to Revenue Magazine. MasterCard, Visa,
Amex, and checks are accepted. DFWSEM meets the
third Monday of every month at various locations
around the Metroplex. For more information, visit
http://www.dfwsem.org
--------------------------------------------------------------------------------
Contact:
Dallas/Fort Worth Search Engine Marketing
Association
Tony Wright, 972-455-4803
tony.wright@zunch.com
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