July
14, 2004 02:11 PM US Eastern Timezone
Search Engine Marketers
Descend on Dallas; DFWSEM Members Get Free Tickets
to Learn How to Maximize Media and Ad Campaigns
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Interactive Advertising Bureau Search Road
Show |
DALLAS--(BUSINESS WIRE)--July 14, 2004--The newly
minted Dallas/Fort Worth Search Engine Marketing
Organization (DFWSEM) has already forged links to
other search and advertising associations to
position itself as a leader in the industry. In the
process, DFWSEM is providing extraordinary benefits
for its membership.
The Interactive Advertising Bureau (IAB) hits
Dallas Tuesday, July 20th with their annual 6-state
Search Road Show. As an additional benefit to its
members, DFWSEM has secured complimentary
member-only passes to this leading trade association
event. Members may use the passes to attend
interactive workshop sessions discussing the search
engine landscape, new products and must-have
information for agency professionals. The agenda
promises to train advertising, marketing and media
planning attendees in the subtle nuances needed to
squeeze out even greater productivity from their
campaigns.
Sponsored by the leading search companies,
Advertising.com, Business.com, Commission Junction,
did-it.com, Digital Grit, FindWhat, Google,
Kanoodle, LinkShare, Overture, Performics and Quigo
-- the IAB Search Road Show provides marketers and
advertising agencies with access to experts,
research findings and case studies of successful
search marketing tactics. The Road Show takes place
from 1 p.m. to 7 p.m. on Tuesday, July 20th, at the
Omni Dallas Hotel Park West. The stop in Dallas is
part of a national tour to Los Angeles, San
Francisco, Detroit, New York and Chicago.
Road Show topics include:
-- NEW Research on the Branding Effectiveness of
Search from Nielsen//NetRatings
-- NEW Case Studies from vertical marketing at
Ford, IBM, Circuit City, Champion Mortgage, HP, and
others
-- How search marketing impacts branding and
ultimately sales
-- Best practices in search advertising within
different vertical industries
-- What tools and techniques are used to further
boost search ROI and accountability
-- What advertising agencies need to know to land
and retain key accounts
The complete agenda is available at http://www.iab.net/events/searchroadshow/agenda.asp.
DFWSEM members wanting to secure their
complimentary pass should contact Doug Lay, DFWSEM
Treasurer at 214-341-9390 or at doug@iomediagroup.com.
About DFWSEM
The Dallas/Fort Worth Search Engine Marketing
Organization promotes the benefits of search engine
marketing to businesses in the DFW metroplex. The
group meets the third Monday of every month at
various locations throughout the metroplex.
Individual memberships to DFWSEM are $75 for the 1st
year. Corporate memberships are $175 for the first
year and include 3 seats at DFWSEM meetings and a
link to the company web site. For more information,
please e-mail info@dfwsem.org.
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