Readers may not instantly recognize the acronyms SEO and SEM,
but in the world of Web site design, Search Engine Optimization
and Search Engine Marketing represent a young and vibrant
industry.
A growing number of local firms are using these sophisticated
techniques to help companies advertise inside search engines such
as Google.
If you've never heard of the specialties, you certainly
wouldn't understand the need for a Dallas/Fort Worth Search Engine
Marketing Organization.
To help educate businesses about the benefits of their
expertise, some local specialists created the marketing group,
which may need to develop a catchier acronym than DFWSEM.
The group just elected its first slate of officers - John
Sanchez of Zunch Communications, president; Christine Churchill of
KeyRelevance, vice president; Jim Gilbert of Position Concepts,
chairperson; Doug Lay of IO Media Group, treasurer; and Rob Garner
of itraffic/Agency.com, secretary.
For more information, visit www.dfwsem.org
or e-mail info@dfwsem.org.
