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FOR IMMEDIATE
RELEASE
Contact:
Tony Wright
Zunch
Communications
972-618-4298
Website: http://www.dfwsem.org/
Search Engine Marketers in Dallas/Fort Worth Create
Organization to Educate Businesses on the Benefits of Search Engine
Marketing
DFW Search Engine Marketing Organization elects
board members and approves
Charter
Dallas/Fort Worth
– A group of leading search engine marketers in the Dallas/Fort
Worth (DFW) area have formed an organization dedicated to educating
DFW businesses on the benefits of search engine marketing and search
engine optimization.
Currently named the Dallas/Fort Worth
Search Engine Marketing organization, or DFWSEM, the organization
recently elected board members and approved an organizational
charter.
The purpose of DFWSEM is to educate area marketers
on the benefits of search engine marketing and search engine
optimization as well as provide guidance to the local marketing
community with regard to the best practices and latest developments
in the search engine marketing industry.
“It is important to
have a local organization that can be called upon to provide
education and guidance in the often confusing search engine
marketing landscape,” said John Sanchez, President and CEO of Zunch
Communications and the newly elected president of DFWSEM. “As an
organization, DFWSEM’s job is to help businesses make sense of that
landscape in order to make the right decision for their company in
regards to its search engine marketing needs. We want local
companies to understand that search engine marketing works, and when
done right, will increase your bottom line.”
At a recent
DFWSEM meeting, members of the organization approved an
organizational charter and elected board members. The board members
elected are:
President: John Sanchez, Zunch Communications,
Inc.
John Sanchez currently serves as the
President & CEO of Zunch Communications, Inc, which is an
Interactive Professional Services Firm providing search engine
optimization, website design & development, strategic
consulting, application development, software development, media
research, planning and buying, email marketing, website analytics
and hosting.
John started his Interactive career by
founding a portal in 1996, which then went public in 1999.
Additionally, John has consulted with various national Web
properties as well as national agencies on business modeling,
strategic consulting, tactical implementations as well as
interactive marketing. Prior to starting his Interactive career,
John was as General Sales Manager for Univision and prior to that
for Telemundo. John also was involved with starting a national
publication where he served as Advertising Director. Additionally,
John served as the Marketing Manager for Church’s Chicken and has
held Account Management positions with various national
advertising agencies.
John is involved with the
Dallas/Fort Worth Interactive Marketing Association and is the
President of the Dallas/Fort Worth Search Engine Marketing
Association.
Vice President: Christine Churchill,
KeyRelevance
Christine Churchill
is President of KeyRelevance.com, a full service
Dallas Texas search engine
marketing firm offering organic search engine optimization,
strategic link building, usability testing, and pay per click
management. She is on the Board of Directors of the Search Engine
Marketing Professional Organization (SEMPO), the professional
association of the search engine marketing industry and is
co-chair of the SEMPO Technical Committee.
Christine was
part of the original founding family of NetMechanic and served as
the Director of Web Development where she developed the
knowledge-base behind their best selling promotion tool, Search
Engine Power Pack. Christine's many roles at NetMechanic included
Webmaster, Search Engine Optimization Guru, Marketing Manager,
Usability Engineer and Newsletter Editor. Under her guidance
NetMechanic's popular Webmaster Tips newsletter grew from 20,000
to 100,000 subscribers.
Christine is the Search Engine
Friendly Design and Usability Moderator for the High Rankings
Search Engine Optimization Forum. Christine has numerous published
articles and currently serves as the Associate Editor of e-marketing-news.co.uk. A frequent speaker at
Search Engine Strategies, Webmaster World PubCon, and other
conferences, Christine enjoys sharing her passion for search
engines.
Chairperson: Jim Gilbert, Position
Concepts
Jim Gilbert is President of Position
Concepts, a specialty service search engine marketing firm
providing search engine optimization (SEO), research and pay per
click (PPC) campaign development and management.
Jim has
performed search engine optimization since the inception of public
access Internet search engines in 1993. Before his involvement
with the Internet, Jim spent twelve years providing analysis
support in statistics, simulation and numerical analysis for
several large companies including Sabre and EDS.
Treasurer: Doug Lay, IO Media
Group
Doug Lay is the Managing Principle
& Owner of IO Media Group, a Dallas-based Web Services Agency
providing custom web site design & maintenance services,
professional search engine optimization & PPC program
management, custom email marketing software, custom e-commerce
solutions, market research, database development, flash animation,
streaming video production, site hosting, & DNS services.
Doug brings twenty-four years of management, marketing,
and sales experience to interactive project management and
production for information technology and new media projects. In
addition to being the managing principle and owner, he’s also
involved in search engine optimization, web site architecture,
user interface design, research, industry trends, content
management, strategic planning, project management, and process
improvement. His years of practical experience are backed by a
solid education, including a degree in Psychology and Advanced
Certifications in Multimedia Technology and Internet
Communications.
Doug has worked on both national and
regional accounts including Centex, Comware, Crescent Real Estate,
Qualcomm, and Seagram’s Americas.
Secretary: Rob
Garner, itraffic/AGENCY.COM
As Search Marketing
Strategist, Rob Garner works with itraffic/AGENCY.COM design and
media teams throughout the North American offices, supporting
Fortune 500 clientele in their SEM efforts. He has 5 years
experience in search engine marketing, and has also served as
Internet Marketing Manager for multi-channel retailer Brook Mays.
Rob has a bachelor's degree from the University of Texas at
Arlington.
About DFWSEM: The Dallas/Fort Worth Search Engine
Marketing Organization is dedicated to educating businesses in the
Dallas/Fort Worth area about the benefits of search engine
marketing. The group meets once a month at various locations
throughout the Dallas/Fort Worth Metroplex. For more information,
please e-mail
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