Next meeting is Wednesday, July 16 at the Renaissance in Richardson. We will feature a presentation entitled, “47 Mistakes That Can Hinder Your Natural Search Presence”, and also feature a site clinic immediately following. We look forward to seeing you there – please check back to this site for more details as they become available.

DFW SEM Association and president Rob Garner featured in the Dallas Morning News, May 18, 2008

DFW SEM Association president Rob Garner was interviewed for a feature story on the front page of the Dallas Morning News Jobs section, Sunday May 18. The story covered the current strong demand for search engine marketers, as well as the state of the SEM industry in the DFW area. Former DFW SEM board member John Cole was also quoted in the story. Read the entire article here: Demand revs up for search engine marketers

Last Meeting: MSN AdIntelligence, Rob Scott legal update, SEO site clinic at the Renaissance in Richardson, TX

SEO and PPC marketers will not want to miss our Wednesday, April 30 meeting at the Renaissance hotel in Richardson Texas. MSN will be coming to Dallas from Redmond to discuss their amazing new AdIntelligence keyword tools that are becoming the keyword standard for many search marketers. They will also talk about a new plugin that exports keyword data directly into Excel 2007, and how to build a massive and robust keyword list in just minutes.

Rob Scott, of Scott and Scott LLP will also be returning to provide the latest updates in the legal search landscape, specifically addressing crucial topics that every paid and natural search marketer must know about. SEO's and PPC marketers alike will not want to miss hearing what Mr. Scott has to say.

An SEO site clinic will also be featured, and attendees will have the opportunity to have their Web sites critiqued by a panel of search engine experts. If you would like to have your site critiqued, let a board member know in advance of the presentation. The will be time for approximately 3-4 site evaluations, though there will be many other professional search engine marketers in attendance to answer your questions about search optimization and marketing.

Admission is free for association members, and $30 for non-members. The event is open to the public. We are also extending a special invitation to all national SEMPO members in the DFW area to attend this DFWSEM event for free.

Association memberships may be purchased at the event, $175 for corporate, and $75 for individuals.

We look forward to seeing you there.

More about the MSN presentation Keyword research: at each stage of a campaign’s lifecycle

Waterman is going to cover using the keyword research data available in the adCenter Add-in for Excel at each stage of a campaign’s lifecycle. As she takes you step by step through the tool she will discuss specific usage scenarios for each piece of data and encourage participants to ask how to complete specific tasks that are highly relevant to their businesses.

More About MSN's Jorie Waterman

Waterman joined Microsoft’s adCenter as a Lead Program Manager in December of 2007 coming to the team with over 5 years of search marketing experience. Immediately prior to joining Microsoft she was the Senior Director of Search Analytics for iCrossing. Her focus has been on keyword research and search analytics in light of understanding what users want and need. This theme is continued at Microsoft with her work on the Keyword Services Platform team. In all she has been in the interactive marketing world for over a decade working client-side, agency-side, and now on the side of the engine. This holistic background combined with her degree in Comparative Religion from Harvard ’96 provides a unique take on understanding search data and making it actionable.

About Microsoft Advertiser and Publisher Solutions

Microsoft Advertiser and Publisher Solutions (APS) provides world-class advertising platforms and tools for advertisers, agencies and publishers. Its mission is to make buying and selling media simpler, smarter and more cost-effective across media and devices in the Microsoft network of properties and beyond. The APS portfolio includes Microsoft adCenter, Atlas, DRIVEpm, Massive Inc. and ScreenTonic. APS businesses span search, display and emerging media including mobile, gaming, video on demand and IPTV. More information can be found at http://advertising.microsoft.com.

Download the presentation, "51 Essential SEM Tools You Can Use"

Presentation now available via PDF format here:
http://blog.dfwsem.org/archives/51-essential-tools-for-the-search-engine-marketer

This list of tools is compiled and reviewed by DFWSEM association members. If you are new to search marketing, this presentation is a great introduction to the tools used by experienced search engine marketers and agencies. Tools for link building, keyword research, and competitive assessment are among a few items listed in the presentation.

Now is the time to make sure that your membership is current with DFWSEM! We have a great MEMBERS ONLY opportunity coming up and we’d hate for you to be left out in the cold. If you want to become a member or are not sure of your membership status, contact us at info@dfwsem.org, or by phone at 214.459.3234. We’ll be glad to help.

Dallas/Fort Worth Search Engine Marketing Association Officers
The current Dallas/Fort Worth Search Engine Marketing Association officers are:

President - Rob Garner, iCrossing
Vice President - Tony Wright, Wright IMC
Chairperson – Christine Churchill, KeyRelevance
Vice Chairman, Web – Bill Hartzer, MarketNet
Secretary – Jeff Martin, PowerPact
Treasurer – John Cole
Vice Chairman, Sponsorships – Mark Jackson, Vizion Interactive
Vice Chairman, Events – Dan Sturdivant, Creative Support
Vice Chairman, Communications – John Bagwell, Bagwell Marketing