We are seeking someone who has strong verbal and written communication skills and who can reach out on our clients’ behalf to develop relationships with media and online outlets. Secondly, we are looking for that same someone to contribute to our SEO campaigns for both our clients and the agency via keyword research, competitive analysis, and link building. We need an excellent writer and a solid multi-tasker who is very internet and computer savvy. We need a self-starter who is passionate about working with our clients, and learning about SEO.

Candidates who have done PR or have a publicist background please do apply. Previous SEO or agency experience is a plus. Each candidate will be asked to supply several writing examples. Compensation commensurate to experience.

Apply to careers@globerunnerseo.com with cover letter, resume and two writing samples.

From Shelley:

What is Remarketing?

Remarketing is: a consumer action (visit to site, visits shopping cart, open email, etc.) equals an opportunity to cookie a consumer and use it later.

What is a cookie: a small snippet of code gets dropped onto your computer. Searcher visits another site and the searcher’s cookie tells the remarketing ad server to show your ad

Why Remarketing?: 87% lower Cost Per Conversion (CPC) than paid search and a 76% higher conversion rate
In Brand, OPM saw a 167% increase in impressions. Year over year an increase in non-paid traffic by 28% (client only used search and remarketing)

Remarketing can cover more than just simple visitors to the site.  It can also drill down into specific categories.  Done properly, you can offer the right discount to a consumer that didn’t complete a process.  To illustrate, offering free socks with a shoe purchase isn’t going to drive a person to convert that was looking at video games.

Some best practices:

• Don’t use cookie cutter ads (generic, irrelevant)
• Segregated your audience to be able to show them a unique and relevant
• Test, pause and rotate your ads so they don’t get stale
• Use Frequency capping (a cap in impressions…how many times on person sees your ad in one day)

From James Moore

There are various types of targeting options:

• By Platform: demographic, device, OS, Browser+
• Geographic targeting
• Contextual targeting (target based on keyword based targeting)
• Search Retargeting
• Site Retargeting

Shelly was covering Site Retargeting, Simpli.fi and others focus on search retargeting.

“The profile of marketers shifting in the long term as the display space begins to more closely resemble search. Real Time bidding and keyword data is changing the face of brands marketing teams, with a greater requirement for technical and analytical skills due to the importance of data in managing display.” -Marketing week 2011

Search retargeting platforms perform by observing display inventory through the lens of search keyword sources.  Partner sites across the exchanges, where the cookie is deployed. When the cookie comes in, Google has tricks (subset of ip address) and people can identify you from your browser and device. Once that cookie comes back, with server side technology, they create a unique identifier for you (the searcher). And we may see someone 200 times over a 30 day period that is tied to one person. This is unique because for search marketers, you can give a search retargeting company a keyword list and they can tell you how many unique visitors by keyword over last 30 days that they can target with a display ad.  Upload the keyword data and get accurate reach, budget and performance info so you know what you’re getting into and scale it accordingly.

Search Marketers are more qualified to handle today’s (and the future’s) site retargeting advertising sphere because it’s just like paid keyword management/campaigns…and those who specialize in just display won’t be able to compete as well or understand it as well as search marketers. It’s a good time to be a search marketer!

Five reasons to get into retargeting:

1. Search retargeting and RTB is DATA driven with thousands of segments! This is a search Marketers world
2. Pre-existing knowledge of search keywords, contextual keywords, up funnel, branded terms, and keywords (we have the expertise to deploy search retargeting)
3. The ongoing race to integrate search and display dollars and performance into one single platform and attribution system (there is a race to understand attribution, a cocktail that produces a conversion)
4. Search retargeting is the smartest and most relevant behavior targeting segment available in display just north of site remarketing. People are hungry for a platform that’s more transparent (not 3^rd party ad network they don’t trust)
5. There is really cool differences between keyword level search retargeting and paid search such as: no quality score restrictions, keyword cost differences, look-a-likes and ability and more

On December 6th at 5:30PM the DFWSEM board of directors will be holding a special session for the election of new board members. If you are a current member in good standing with DFWSEM (all dues paid) and are interested in placing your name in nomination to join the DFWSEM board, please be at the offices of Barrera Search Marketing in Dallas at 5:30PM on December 6th.

Details

The DFWSEM board is opening nominations for board positions in 2012. If you are interested in being considered for the board, you MUST be in attendance. All nominees will be considered by the board and a vote will be held at this time. If you are interested, you will have 2 minutes to present your name and reason for consideration. After all presentations, we will conduct a private vote and let the nominees know.

In addition, the board will be electing officers for the organization after the new board is elected. New board members that are interested may be considered and nominated for one of the officer slots within the leadership.

Please contact Mark Barrera at 214.908.0954 if you have any questions or email info@dfwsem.org. We look forward to seeing you on December 6 at 5:30PM (sharp).

Where:
Barrera Search Marketing
2211 North Lamar, Suite 305-A (3rd Floor)
Dallas, TX 75202
214-908-0954
For a map of the location, CLICK HERE.

Parking Information:

2 hours of free parking is available in the Retail parking garage located on Victory Avenue before Continental.   Otherwise, there is metered parking along N. Houston and N. Lamar Streets.

The entry to the office is accessed via N. Lamar Street, right across from the House of Blues and behind the Hooter’s restaurant and Dick’s Last Resort.  The office is located on the third floor in Suite 305.

Refer any questions to info@dfwsem.org or call Mark Barrera at 214-908-0954.

Working at WrightIMC is a lot of fun. In response to the company’s rapid growth, we are currently hiring an entry-level and mid-level search engine optimization specialists.

Search engine account executives work closely with both clients and senior WrightIMC personnel to insure that sites have optimal external and internal linking strategies as well as adhere to the best practices for on-page optimization. If you don’t understand that last sentence, this position may not be for you. You don’t have to be a search engine optimization guru for this job (we’ll train you), but you do have to:

• Be an excellent writer (writing samples required) and oral communicator
• Have a strong desire to learn and a passion for search marketing and interactive marketing in general
• Have at least 5 years professional working experience, preferably in an agency where you had direct client contact.
• Have at least one year of advanced search engine marketing experience.

We can teach you 70% of what you need to know, but for the remaining 30% you will be expected to spend time researching and learning the trade of search engine optimization. This means time researching after you go home. But for the right person, this is a pleasure rather than a chore. If you have a lot of experience, you also need to have an open mind. We have a process that may be different that what you learned somewhere else. And it works.

This position is based in our offices in Plano, Texas and we will not consider candidates who need to work from home or other geographical location. Any firms or off-shore applicants will be wasting their time responding to this ad. Successful candidates must be able to work in the United States. For consideration, e-mail your resume and a creative, well-written cover letter to careers@wrightimc.com with the subject line “SEO Account Executive”

Salary will be commensurate to experience. WrightIMC offers full benefits to all full-time employees and is an equal opportunity employer.

ESSENTIAL FUNCTIONS:

• Manage, monitor, track and optimize performance of paid search campaign using Google Adwords and Microsoft Ad Center interfaces, in addition to using Kenshoo search marketing management software
• Report, analyze, test and optimize paid and display accounts to maximize ROI
• Conduct competitive analysis and provide strategies, tactics and tools necessary to continually improve conversion rates
• Work closely with the Corporate Director of Online Media to accomplish marketing goals
• Present strategic recommendations to the executive team for achieving the most efficient SEM results
• Must have experience with Geo-targeting / Local Search
• Must have experience with Direct Response Marketing
• Must have a superior understanding of Microsoft Office, specifically Excel
• Requires being extremely well-organized, detail-oriented, with excellent communication skills
• Familiarity with landing page and ad copy testing is desirable
• Able to work independently as well as contribute to team processes
• Eye for display ad creative and website design a plus
• Manage relationships with search engine, display network and tracking vendors

MINIMUM REQUIREMENTS:

• Minimum 3 years of SEM/SEO experience required

PREFERRED:

• In particular, Google Analytics, Adwords, Webmaster Tools, Microsoft AdCenter and Kenshoo experience is highly desirable

Go to: http://www.aticareertraining.edu/employment.htm for more information and how to send in your resume.