If you answered “um, heck yes!” to those questions, then we want to talk to you!

AutoRevo (http://www.autorevo.com) is looking for bright minds that are ready to plug in and get to work. The combination of skill and dedication is what makes us good at what we do. Performance is paramount. We provide dealer websites and Internet marketing to car dealers all over the country, and we’re looking to add an SEO consultant to our SEO team roster.

Come to a place where your talents are appreciated, your voice is heard, and your work has a measurable impact.

Responsibilities include:

• Client management – including campaign expectations, setup and execution, deliverables, and reporting
• Performance-based account management. Proactively communicate with clients about project impact and identify opportunities for improvement.
• Market and industry research to stay on top of your game
• Contribute to the AutoRevo blog on a regular basis

Qualifications and requirements

• Bachelor’s degree
• Minimum of one year of online marketing experience
• Strong analytical skills
• Excellent copywriting skills (writing samples required)
• Experience with Google Analytics
• Experience with HTML and CSS

Interested? Please send resumes to seojobs@autorevo.com

The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. From time to time this individual will be asked to present SEO audit findings to our clients via either conference calls or in-person presentations.

Primary Responsibilities

• Reporting and analysis of current and historical SEO campaigns
• Perform client specific keyword research and competitive analysis
• Perform technical SEO Audits of client websites
• Identify, recommend and implement on-page website SEO optimization
• Identify configuration and duplicate content issues and recommend remedies
• Perform Backlink analysis, opportunity identification, solicitation and optimization
• Day-to-day client relationship management, as needed

Qualifications

• Associate or Bachelor’s degree in business, marketing, communications or other related subject preferred and 2+ years SEO experience.
• 2+ years of hands-on experience executing technical SEO best practices, monitoring and reporting, proactively adjusting tactics.
• Hands-on experience with Google Analytics, Google Webmaster Tools, SEOmoz, Open Site Explorer, Majestic SEO, Advanced Web Rankings, Internet Business Promoter
• Fluency in SEO core elements including, but not limited to: On-page and Off-page tactics, Optimization of site navigation, internal linking structure, URL structure, Title, Meta Descriptions, Headers, dynamic and static page templates, XML sitemaps, Canonical Tags, etc.)
• Experience with emerging standards of HTML
• Knowledge of CSS enhancements to better search engine visibility and technical optimization.
• Microsoft Office skills (Word, Excel, PowerPoint, Outlook)

Contact:
Bill Hartzer, Director of Search Engine Optimization
Standing Dog Interactive
Bill.Hartzer@StandingDog.com

We are seeking someone who has strong verbal and written communication skills and who can reach out on our clients’ behalf to develop relationships with media and online outlets. Secondly, we are looking for that same someone to contribute to our SEO campaigns for both our clients and the agency via keyword research, competitive analysis, and link building. We need an excellent writer and a solid multi-tasker who is very internet and computer savvy. We need a self-starter who is passionate about working with our clients, and learning about SEO.

Candidates who have done PR or have a publicist background please do apply. Previous SEO or agency experience is a plus. Each candidate will be asked to supply several writing examples. Compensation commensurate to experience.

Apply to careers@globerunnerseo.com with cover letter, resume and two writing samples.

From Shelley:

What is Remarketing?

Remarketing is: a consumer action (visit to site, visits shopping cart, open email, etc.) equals an opportunity to cookie a consumer and use it later.

What is a cookie: a small snippet of code gets dropped onto your computer. Searcher visits another site and the searcher’s cookie tells the remarketing ad server to show your ad

Why Remarketing?: 87% lower Cost Per Conversion (CPC) than paid search and a 76% higher conversion rate
In Brand, OPM saw a 167% increase in impressions. Year over year an increase in non-paid traffic by 28% (client only used search and remarketing)

Remarketing can cover more than just simple visitors to the site.  It can also drill down into specific categories.  Done properly, you can offer the right discount to a consumer that didn’t complete a process.  To illustrate, offering free socks with a shoe purchase isn’t going to drive a person to convert that was looking at video games.

Some best practices:

• Don’t use cookie cutter ads (generic, irrelevant)
• Segregated your audience to be able to show them a unique and relevant
• Test, pause and rotate your ads so they don’t get stale
• Use Frequency capping (a cap in impressions…how many times on person sees your ad in one day)

From James Moore

There are various types of targeting options:

• By Platform: demographic, device, OS, Browser+
• Geographic targeting
• Contextual targeting (target based on keyword based targeting)
• Search Retargeting
• Site Retargeting

Shelly was covering Site Retargeting, Simpli.fi and others focus on search retargeting.

“The profile of marketers shifting in the long term as the display space begins to more closely resemble search. Real Time bidding and keyword data is changing the face of brands marketing teams, with a greater requirement for technical and analytical skills due to the importance of data in managing display.” -Marketing week 2011

Search retargeting platforms perform by observing display inventory through the lens of search keyword sources.  Partner sites across the exchanges, where the cookie is deployed. When the cookie comes in, Google has tricks (subset of ip address) and people can identify you from your browser and device. Once that cookie comes back, with server side technology, they create a unique identifier for you (the searcher). And we may see someone 200 times over a 30 day period that is tied to one person. This is unique because for search marketers, you can give a search retargeting company a keyword list and they can tell you how many unique visitors by keyword over last 30 days that they can target with a display ad.  Upload the keyword data and get accurate reach, budget and performance info so you know what you’re getting into and scale it accordingly.

Search Marketers are more qualified to handle today’s (and the future’s) site retargeting advertising sphere because it’s just like paid keyword management/campaigns…and those who specialize in just display won’t be able to compete as well or understand it as well as search marketers. It’s a good time to be a search marketer!

Five reasons to get into retargeting:

1. Search retargeting and RTB is DATA driven with thousands of segments! This is a search Marketers world
2. Pre-existing knowledge of search keywords, contextual keywords, up funnel, branded terms, and keywords (we have the expertise to deploy search retargeting)
3. The ongoing race to integrate search and display dollars and performance into one single platform and attribution system (there is a race to understand attribution, a cocktail that produces a conversion)
4. Search retargeting is the smartest and most relevant behavior targeting segment available in display just north of site remarketing. People are hungry for a platform that’s more transparent (not 3^rd party ad network they don’t trust)
5. There is really cool differences between keyword level search retargeting and paid search such as: no quality score restrictions, keyword cost differences, look-a-likes and ability and more

On December 6th at 5:30PM the DFWSEM board of directors will be holding a special session for the election of new board members. If you are a current member in good standing with DFWSEM (all dues paid) and are interested in placing your name in nomination to join the DFWSEM board, please be at the offices of Barrera Search Marketing in Dallas at 5:30PM on December 6th.

Details

The DFWSEM board is opening nominations for board positions in 2012. If you are interested in being considered for the board, you MUST be in attendance. All nominees will be considered by the board and a vote will be held at this time. If you are interested, you will have 2 minutes to present your name and reason for consideration. After all presentations, we will conduct a private vote and let the nominees know.

In addition, the board will be electing officers for the organization after the new board is elected. New board members that are interested may be considered and nominated for one of the officer slots within the leadership.

Please contact Mark Barrera at 214.908.0954 if you have any questions or email info@dfwsem.org. We look forward to seeing you on December 6 at 5:30PM (sharp).

Where:
Barrera Search Marketing
2211 North Lamar, Suite 305-A (3rd Floor)
Dallas, TX 75202
214-908-0954
For a map of the location, CLICK HERE.

Parking Information:

2 hours of free parking is available in the Retail parking garage located on Victory Avenue before Continental.   Otherwise, there is metered parking along N. Houston and N. Lamar Streets.

The entry to the office is accessed via N. Lamar Street, right across from the House of Blues and behind the Hooter’s restaurant and Dick’s Last Resort.  The office is located on the third floor in Suite 305.

Refer any questions to info@dfwsem.org or call Mark Barrera at 214-908-0954.