Gillian Muessig is the President and Co-Founder of SEOmoz, the world’s most renowned and respected name in search marketing. The leading provider of SEO management applications, SEOmoz serves a community of 250k+ search marketers around the world. The SEOmoz blog is read by >50k each month.

Gillian is the recipient of the 2009 World Brand Leadership Award for her work in bringing the brand of SEOmoz from infancy to global industry-wide recognition. Her radio program, CEO Coach airs on Webmaster Radio, every Monday at 11AM Dallas time, where she covers issues entrepreneurs need to know about in order to establish and build their corporations and brand. She serves on the Board of Advisers for companies on four continents and looks forward to serving on the 2011 WBJ 40 under 40 selection committee.

Known as SEOmom throughout the industry, Gillian is known to have her hand on the pulse of the profession and has provided keynotes and sessions for conferences and seminars, including: SMX, A4UExpo, International Search Conference, OMS, IMC, TiE, Champion Group, World Brand Congress, Miva Merchant, Affiliate Convention, PubCon, and today, she will talk about building of SEOmoz as a consultancy, SEO pricing strategies, and successfully managing customer expectations.

The DFWSEM is proud to present Brian Massey of Conversion Sciences on August 11 at 6:30 at the Renaissance Hotel in Richardson. Brian will explore techniques for measuring the conversions that happen throughout the pre-purchase and post-purchase funnel as you build social media momentum.

Brian’s discussion will explore content-oriented social media strategies that deliver content-specific insights. This allows businesses to increase effectiveness of social campaigns and other marketing efforts as well. Time permitting, we will examine social media landing pages such as blogs, forums and Facebook pages to gauge social media success. Additionally, we will discuss how to communicate social media results in a way that helps management make good decisions about investing in social media.

Topics we will touch on include:
1.     Select the metrics that measure or predict success through Social Media
2.     Prep outbound social communication so that it can be tracked back to the bottom line
3.     Develop social media landing pages that drive to the bottom line

Register online today at http://dfwsem.memberlodge.org.

PROMOTING SEARCH ENGINE MARKETING IN THE D/FW AREA
The Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. We accomplish this through networking, education, and promotion of search engine marketing in the North Texas area. Our members are highly skilled in the areas of copywriting, web hosting, web design, web analytics, internet application development, affiliate program development and strategy, social media, search engine optimization, PPC campaigns, as well as emerging media.

The Dallas / Fort Worth Search Engine Marketing Association is dedicated to the following principles:

• Educating North Texas businesses and marketing managers about the value of search engine marketing
• Promoting the search engine marketing industry in North Texas and surrounding regions
• Recognizing the value North Texas search engine marketers provide to businesses, advertisers, and search engines.

Membership Types

DFW SEM Members only, as a member there is no charge to attend our normal monthly meetings (special events do not apply).

Individual – $150 per Year

Corporate Memberships – $300 per Year
Three people from the company can attend each meeting. Additional seats can be purchased for $50 per year.

5:00 pm – 6:30pm

Renaissance Dallas**
2222 Stemmons Freeway
Dallas, TX 75207

Up stairs on the 3^rd floor (Main Conference Area)

The Online Marketing Summit covers topics on social media, organic search, email, demand generation, analytics, and usability. Join us for the opportunity to learn actionable best practices, strategies and tactics from leading authors, academics, brand marketers and online pioneers from around the USA.

New this year is the Social Media Training Workshop & Breakfast, offered by the Online Marketing Institute, in association with Wharton Interactive Media Initiative, the breakfast workshop provides in-depth social media and content marketing training. Topics will also include:

• How to Get Links and Win the SEO Game in 2010
• Social Media for SEO and Link Building
• How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility
• Optimizing Conversions and ROI with Analytics
• The Ten Imperatives of the Marketing Revolution

In addition,

The DFW SEM is offering a 20% discount on admission to this event. Please use discount code: DFWSEM20 and register at: http://email.onlinemarketingsummit.com/dallas-dfwsem-14-day/?theme=omswithtc

Event Details

July 19 – All Day

Renaissance Dallas
2222 Stemmons Freeway
Dallas, TX 75207

** this is not our typical meeting venue

www.youtube.com/watch?v=Tlmho7SY-ic

With over two billion views per day, YouTube is known for being many things: the #2 search engine, which feeds into the #1 search engine, the #1 video & multimedia website and the #3 top web destination. It is also becoming known as a wealth of opportunity for organic and paid marketing campaigns.

Join us June 16th as Lane Shackleton from YouTube and Mark Robertson from ReelSEO.com make their first trip to Dallas to discuss what’s new from YouTube, as well as the latest marketing opportunities to capitalize on YouTube’s audience of over 132 million unique monthly viewers.

DFW SEM members get in free
Non DFW SEM members $35.00

PROMOTING SEARCH ENGINE MARKETING IN THE D/FW AREAThe Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. We accomplish this through networking, education, and promotion of search engine marketing in the North Texas area. Our members are highly skilled in the areas of copywriting, web hosting, web design, web analytics, internet application development, affiliate program development and strategy, social media, search engine optimization, PPC campaigns, as well as emerging media.

The Dallas / Fort Worth Search Engine Marketing Association is dedicated to the following principles:

• Educating North Texas businesses and marketing managers about the value of search engine marketing
• Promoting the search engine marketing industry in North Texas and surrounding regions
• Recognizing the value North Texas search engine marketers provide to businesses, advertisers, and search engines.

Membership Types

New! DFW SEM Members only, now there is no charge to attend our normal monthly meetings (special events do not apply).

Individual – $150 per Year

Corporate Memberships – $300 per Year
Three people from the company can attend each meeting. Additional seats can be purchased for $50 per year.

The expansion of mobile smartphone adoption coupled with advances in search and map presentation technologies have converged to make Local Search Marketing one of the most important areas in online marketing. Google conservatively states that 20% of all searches have a local intent, and they display a map in about 8% of search results — facts which translate to mean that if your company or clients have geotargeted content you need to know tactics for ranking well in local search results, and have an understanding of where the locational algorithms may be going. By attending this special local search marketing panel presentation, you’ll learn some of the newest techniques and developments from top industry experts.

The DFWSEM is proud to present our  respected panelists for the May 19 Meeting. The panelists include Brian Combs of ionadas, Chris Silver Smith of KeyRelevance, and David Mihm of GetListed.org

Panelists Bios
Brian Combs, Founder and CEO
Online marketing expert and Internet pioneer, Brian Combs specializes in bringing measurability to marketing. In May 2009, Brian founded ionadas local to help geographically-focused companies to be found on the internet. Brian’s opinions on the future of the web and Internet marketing have been included in The Wall Street Journal, The Houston Chronicle and The SEO Bible by Jerri Ledford. He is a regular speaker at industry conferences and events.

Chris Silver Smith is the Director of Optimization Strategies
Chris Silver Smith is Director of Optimization Strategies for KeyRelevance, where he provides online marketing consulting for organic search engine ranking, social media promotion, ecommerce optimization and local search. Smith and his work have been mentioned or quoted in numerous publications including USAToday, Multichannel Merchant, WebProNews, and more. Smith frequent speaks at industry conferences, and blogs at SEM Clubhouse, Natural Search Blog, and Nodal Bits. He is also a columnist for Search Engine Land.

David Mihm, online marketing consultant
David Mihm is an online marketing consultant who creates and promotes search-friendly websites for clients throughout the United States. He serves on the Board of Directors of SEMpdx, Portland’s search marketing trade organization, as Vice President of Partnerships. David writes frequently about Local Search on the GetListed.org Blog, for Search Engine Land, and at his own blog, Mihmorandum. His Local Search Ranking Factors survey is among the most important studies of Local Search Engine Optimization. David also speaks regularly about Local Search Marketing at the Search Marketing Expo and Search Engine Strategies conference series.

PROMOTING SEARCH ENGINE MARKETING IN THE D/FW AREA
The Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. We accomplish this through networking, education, and promotion of search engine marketing in the North Texas area. Our members are highly skilled in the areas of copywriting, web hosting, web design, web analytics, internet application development, affiliate program development and strategy, social media, search engine optimization, PPC campaigns, as well as emerging media.

The Dallas / Fort Worth Search Engine Marketing Association is dedicated to the following principles:

• Educating North Texas businesses and marketing managers about the value of search engine marketing
• Promoting the search engine marketing industry in North Texas and surrounding regions
• Recognizing the value North Texas search engine marketers provide to businesses, advertisers, and search engines.

Membership Types

New! DFW SEM Members only, now there is no charge to attend our normal monthly meetings (special events do not apply).

Individual – $150 per Year

Corporate Memberships – $300 per Year
Three people from the company can attend each meeting. Additional seats can be purchased for $50 per year.

In Texas, we are known for our hospitality. And everyone knows that things are bigger in Texas. In that spirit, we want to invite you to our big White Hat/Black Hat Hoedown, sponsored by five companies with Texas roots – iCrossing, iAccuse.com, Scribe, Vizion Interactive and WrightIMC - as well as the Dallas Fort Worth Search Engine Marketing Association.

The party’s at Humperdinks, a great sports bar on Highway 75 (or as some call it, Central Expressway) in Richardson just a short cab ride from Pubcon and the hotels. We’re throwing this hoedown on Wednesday, April 14 from 7-9 p.m.

The exact address, for those of you who need to use your GPS (we get it, Texas is BIG), is 1601 North Central Expressway, Richardson,, TX 75080. It’s in Google Maps too, for you local search guys. We’ll have plenty of food and drink and just all around Texas style fun.

So whether you wear a white hat, a black hat or none at all, we’d love to have you. Look forward to seeing you there.

The Dallas Fort Worth Search Engine Marketing Association (follow us on twitter @dfwsem or #DFWSEM)

Thursday’s keynote is Rob Snell of Real World Ecom. Rob’s presentations are some of the most information packed and entertaining in the business world today.

Several DFWSEM board members of will be speaking at PubCon Dallas, be sure to check out these sessions:

Wednesday

• In House SEO – The Rebirth of DIY SEO- Christine Churchill,
  KeyRelevance
• 2010-SEO- Bill Hartzer
• How Search & Social Media Intersect Including Real Time Search- Rob
  Garner, iCrossing
• Reputation Management and Monitoring- Tony Wright, WrightIMC
• Cool Tools for Search Marketers- Christine Churchill, KeyRelevance
• Analytics Strategies- Mark Barrera, Vizion Interactive

Thursday

• PPC – Uber Advanced- Christine Churchill, KeyRelevance
• Proactive Reputation Management- Tony Wright, WrightIMC
• Public Relations is a Social Media World- Sean Jackson, Ecordia
• Emerging and Halo Marketing- Shelly Ellis, Shelley Ellis Consulting
• Keyword selection- Mark Jackson, Vizion Interactive

Follow the DFWSEM on Twitter with: #DFWSEM

The Dallas/Fort Worth Search Engine Marketing Organization (DFW SEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

Stratten is an internationally-respected marketing expert who has successfully combined viral and social media with what he calls authentic marketing to form his unique UnMarketing strategy.

Featured recently in publications including The Wall Street Journal and USA Today, Stratten is one of the top influencers on Twitter, and his clients’ viral marketing videos have been seen more than 60 million times, including one the National Football League’s Chicago Bears cited as the team’s biggest motivator as it made a bid for the Super Bowl.

Our PubCon South at Dallas attendees will hear Stratten share some of the “Stop marketing. Start engaging.” innovations that have propelled his rise to social media marketing success, as he prepares for the release of his John Wiley and Sons book, “UnMarketing: Stop Marketing. Start Engaging.”

DFW SEM members receive huge discounts, become a member today!

Social Media.  It’s all you’ve been hearing for the past couple of years. You won’t want to miss this year’s Texas Tech University College of Mass Communications Scholarship Breakfast and Beyond the Breakfast Conference where the theme, Social Media and Its Effect on the Media Landscape, is featuring a panel of experts who bring a wealth of experience and knowledge to the table.

Mark your calendar to attend the scholarship breakfast on Thursday, March 25^th at the Frontiers of Flight Museum in Dallas. All attendees are invited to attend the Beyond the Breakfast Conference immediately following the breakfast at no additional charge. This is an outstanding educational opportunity for you and an outstanding benefit for the student who will receive the scholarship as a result of your support for this event. All proceeds from this event will go to provide scholarships for students at Texas Tech’s College of Mass Communications.

Here’s the lineup you won’t want to miss:

• Keynote Speaker Brett Tabke – CEO/Founder of Webmasterworld.com and the famous Pubcon internet marketing conferences.
• Nick Bomberbach, Director of Digital Marketing and Customer Experience for JCPenney, is responsible for developing and executing JCPenney’s digital and eCommerce strategy. Hear how JCPenney has found a way to effectively incorporate Social Media and Digital Marketing in their marketing strategy.
• Christi Day and Alice Wilson – Social Media specialists for Southwest Airlines who are in charge of the daily social media strategy for the airline.
• Tony Wright, with more than ten years of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, has spent his career building search engine marketing teams. Wright is a sought after speaker at industry events designed to create or enhance interactive advertising and search engine marketing.
• Sam Bradley, Ph.D., assistant professor of advertising is a front runner in Social Media Analysis whose research focuses on current trends in social media.  Tom Johnson, Ph.D., is the Formby Regents Professor in Convergent Media. Both professors will discuss the importance of integrating social media trends into classroom instruction and conducting analytical research of the effects of social media.

Event Costs (proceeds benefit scholarships for the College of Mass Communications at Texas Tech University)

$1,000 table sponsorships available for a table of 8

$100 per person or $75 for young professionals (under 30)

We hope you will join us for an informative and information packed session on March 25. To sign up and for more information, please visit www.texastechmass.com.

“We are excited that a board member of DFWSEM is now on the national board of SEMPO,” says Sean Jackson, president of DFWSEM. “Rob is a true thought-leader in search marketing and this national recognition and his new position further re-enforce the depth of talent that Dallas Fort Worth has within the search marketing community.”

Additional board members recently elected include:

• Chris Boggs – Director, Search Engine Optimization, ROSETTA®
• Massimo Burgio – Founder, Chief Strategist, Global Search Interactive
• Bruce Clay – President, Bruce Clay, Inc.
• Dave Fall – SVP Product and Operations, Clickable, Inc.
• Rob Garner – Strategy Director, iCrossing
• Mike Grehan – VP and Global Content Director, Incisive Media
• Motoko Hunt – President, Japanese Search Strategist, AJPR
• Kevin Lee – CEO, Didit
• Kristjan Mar Hauksson – Director Search / Owner, Nordic eMarketing
• Dmitriy Minenko – Online Specialist, Search Engine Marketing, Tourism British Columbia
• Jeffrey Pruitt – CEO, Acendant
• Margaret Willette – Search Marketing Manager, Intuit
• Michael Y. Xu – SVP, Beijing Gridsum Technology Co., Ltd.

Job Responsibilities

• Work with business contacts regarding content optimization and keyword research
• Perform hands-on optimization, including keyword/phrase research, SEO-friendly title/meta/alt
• tag and copy writing and implementation
• Implement keyword level conversion-based measurement and SEO status reports, including
• tracking positions and monitoring organic share, and understanding and integrating the
• relationship of SEO and PPC positions
• Perform analytics-based analysis to measure program progress/success
• Compile findings and provide analysis
• Write and conduct SEO briefings and training sessions as needed
• Drive and measure link-building efforts to improve SEO positions and share
• Work with business and development teams to implement improved onsite search capabilities
• Drive existing roadmap projects and propose new projects

Qualifications

Bachelors degree required, Masters degree a plus

• 3-5 years Internet Marketing experience
• 3+ years website analytics; HBX and/or Omniture Site Catalyst preferred
• Thorough knowledge of SEO conventions, tools and infrastructure
• 3-5 years hands-on experience
• Thorough knowledge of website conversion metrics and optimization techniques
• Thorough knowledge of current social media trends, capabilities and tools, with an emphasis on understanding and maximizing benefit from the relationship between search and social media
• Experience with onsite search a plus, including knowledge of conventions and infrastructure such as structured metadata, taxonomy, content optimization and late-generation software solutions
• Proficient with all major SEM tools and Microsoft Office (Excel, Word, PowerPoint, etc.)
• Proficiency with Hitwise a plus

Application

This is an immediate opening. Please submit resume and salary history to careers@cs-creative.com and
include job title in email subject line. Or visit us online at www.cs-creative.com.