DFW SEM

DFWSEM Members,

Social Media.  It’s all you’ve been hearing for the past couple of years. You won’t want to miss this year’s Texas Tech University College of Mass Communications Scholarship Breakfast and Beyond the Breakfast Conference where the theme, Social Media and Its Effect on the Media Landscape, is featuring a panel of experts who bring a wealth of experience and knowledge to the table.

Mark your calendar to attend the scholarship breakfast on Thursday, March 25^th at the Frontiers of Flight Museum in Dallas. All attendees are invited to attend the Beyond the Breakfast Conference immediately following the breakfast at no additional charge. This is an outstanding educational opportunity for you and an outstanding benefit for the student who will receive the scholarship as a result of your support for this event. All proceeds from this event will go to provide scholarships for students at Texas Tech’s College of Mass Communications.

Here’s the lineup you won’t want to miss:

• Keynote Speaker Brett Tabke – CEO/Founder of Webmasterworld.com and the famous Pubcon internet marketing conferences.
• Nick Bomberbach, Director of Digital Marketing and Customer Experience for JCPenney, is responsible for developing and executing JCPenney’s digital and eCommerce strategy. Hear how JCPenney has found a way to effectively incorporate Social Media and Digital Marketing in their marketing strategy.
• Christi Day and Alice Wilson – Social Media specialists for Southwest Airlines who are in charge of the daily social media strategy for the airline.
• Tony Wright, with more than ten years of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, has spent his career building search engine marketing teams. Wright is a sought after speaker at industry events designed to create or enhance interactive advertising and search engine marketing.
• Sam Bradley, Ph.D., assistant professor of advertising is a front runner in Social Media Analysis whose research focuses on current trends in social media.  Tom Johnson, Ph.D., is the Formby Regents Professor in Convergent Media. Both professors will discuss the importance of integrating social media trends into classroom instruction and conducting analytical research of the effects of social media.

Event Costs (proceeds benefit scholarships for the College of Mass Communications at Texas Tech University)

$1,000 table sponsorships available for a table of 8

$100 per person or $75 for young professionals (under 30)

We hope you will join us for an informative and information packed session on March 25. To sign up and for more information, please visit www.texastechmass.com.

Rob Garner, past president and current board member of DFWSEM has been elected to the 2010-2012 SEMPO Board Of Directors. Rod is an influential founding member of DFWSEM and this latest accomplishment reflects his strong dedication to the search marketing community.

“We are excited that a board member of DFWSEM is now on the national board of SEMPO,” says Sean Jackson, president of DFWSEM. “Rob is a true thought-leader in search marketing and this national recognition and his new position further re-enforce the depth of talent that Dallas Fort Worth has within the search marketing community.”

Additional board members recently elected include:

• Chris Boggs – Director, Search Engine Optimization, ROSETTA®
• Massimo Burgio – Founder, Chief Strategist, Global Search Interactive
• Bruce Clay – President, Bruce Clay, Inc.
• Dave Fall – SVP Product and Operations, Clickable, Inc.
• Rob Garner – Strategy Director, iCrossing
• Mike Grehan – VP and Global Content Director, Incisive Media
• Motoko Hunt – President, Japanese Search Strategist, AJPR
• Kevin Lee – CEO, Didit
• Kristjan Mar Hauksson – Director Search / Owner, Nordic eMarketing
• Dmitriy Minenko – Online Specialist, Search Engine Marketing, Tourism British Columbia
• Jeffrey Pruitt – CEO, Acendant
• Margaret Willette – Search Marketing Manager, Intuit
• Michael Y. Xu – SVP, Beijing Gridsum Technology Co., Ltd.

On Tuesday, February 16, 2010 SEMPO will be holding an election for board positions. Rob Garner of iCrossing, former DFW SEM president and founding member, has been nominated for a board seat and needs your vote. Rob has helped our organization out in so many ways – without anything asked in return, now it is our turn to support Rob.  Please support Rob Garner in the SEMPO election and ensure that the voice of the Dallas search community is heard at SEMPO. Your vote for Rob Garner is vital! Just log into your SEMPO.org account to vote THIS TUESDAY and support our very own Rob Garner!