DFW SEM

For too long businesses have believed that Social Media and SEO are two separate things, when in fact they are very much intertwined. A bigger problem is that many companies know that they need both, but only invest in one or the other. You may have a Facebook Page for your business, a YouTube channel and you even a Twitter account, but are you effectively tying your SEO goals in with your Social Media strategy?

Join us for a panel discussion on the relationship between social media and search engine visibility. We will discuss how the two interrelate, which kinds of social media are more visible than others, and many other things including:

• Social Monitoring Tools
• The Impact of Social on SEO and Rankings
• How to promote content socially
• KPIs and Measuring ROI for Social activity
• The impact of Tweets and Likes
• The differences in online communities

Our panel will feature marketing experts Mike Merrill, Rob Garner and Jerod Morris.

6:30-7:00 – Networking
7:00-8:30 – Presentations and Discussion
8:30 until ? – Informal Networking

The April 20th Meeting features two leading Internet Law Specialists, Kenton Hutcherson and Mike Young, who will cover key issues that you need to know about:

• How to keep out of trouble with the claims, endorsements, and testimonials on your website.
• Using your competitor’s brands, product names, and trademarks as keywords in PPC advertising.
• How to use website legal documents to protect your reputation and limit your liability.
• Key terms to include in your freelance agreements to protect yourself.
• Aggressive reputation management tactics that don’t involve litigation.
• Internet Defamation and Reputation Management – what to do when you or your clients have been targeted.
• Copyright Infringement – Strategies for protecting and profiting from your copyrighted content.
• Black and Gray Hat SEO – what could land you in jail or on the other side of a lawsuit.

Internet Lawyer Mike Young helps entrepreneurs grow lawsuit-free Internet businesses. He focuses on preventing conflict at every stage of an online business by having the right protections in place. This means helping clients achieve their business goals without getting sued or investigated by the government. Attorney Young is Chairman of the Internet Ethics Council and author of the book “Internet Laws: How to Protect Your Business Website Without a Lawyer.”

Internet Lawyer Kenton Hutcherson is the founder of Hutcherson Law in Dallas, Texas. At Hutcherson Law, he works with small and medium sized businesses across the nation, helping them with Internet law issues such as internet defamation, copyright infringement, trademark infringement, affiliate marketing disputes, domain name disputes, and email marketing disputes. Mr. Hutcherson earned his undergraduate degree from the University of Texas and his law degree from The University of Chicago Law School. Kenton Hutcherson writes a column on Internet legal issues for Search Engine Land.

6:30-7:00 – Networking
7:00-8:30 – Presentations and Discussion
8:30 until ? – Informal Networking

Can’t make it to one of these conferences…no problem.  Hear from our panel of DFW SEM Board Members and DFW SEM Members who will be attending these conferences.

Topics of discussion from PubCon South will include the latest in Reputation Management from Tony Wright and Robert Riggs and what’s new in PPC from Kevin Adams.

Straight from SMX we will discuss how Google’s latest algorithm changes impacted organic search from Christine Churchill as well as how video is continues to be a big player in search from Jeff Martin.

This group and others from the board will bring back the best information on Mobile, Local, and Social as it impacts search marketing.

Join us March 16^th, at the Renaissance Hotel In Richardson, registration and networking starts at 6:30, meeting starts at 7:00pm.  Plan to stick around for additional networking at the bar after the meeting.

6:30-7:00 – Networking
7:00-8:30 – Presentations and Discussion
8:30 until ? – Informal Networking

On February 16 at 6:30PM at the Renaissance Hotel In Richardson, Brian Clark of Copyblogger will be presenting at the monthly meeting of DFW Search Marketing Association.

Creating compelling content is the New Advertising and Brian is considered one of the top content marketing experts in the world; ranked #1 in the AdAge Power 150 list of marketing blogs. Brian will be discussing the role of content marketing with a specific focus on SEO copywriting. This presentation is a must-attend event for copywriters, SEO professionals and online marketers involved in search and social media efforts.

Brian Clark started Copyblogger.com in 2006 and quickly gained a world-wide following for his in-depth authoritative approach to copywriting and online marketing. Today Brian is a respected online marketer; frequently keynoting industry events like PubCon, BlogWorld and Affiliate Summit and followed by more than 68,000 people on Twitter, over 130,000 RSS readers and 500,000 visitors to the site per month.

As the CEO of Copyblogger Media, Brian is directly responsible for the growth and direction of numerous online applications and media assets including StudioPress, Scribe SEO, Teaching Sells, Third Tribe and the soon to be announced Premise application.

Brian’s mission is to empower empower online writers and content producers to command attention, create engagement, and influence people as powerful players in the new media revolution.

Please join DFWSEM on February 16 at 6:30PM at the Renaissance Hotel In Richardson to here from one of the true luminaries in online marketing.

6:30-7:00 – Networking
7:00-8:30 – Presentations and Discussion
8:30 until ? – Informal Networking

The DFWSEM January meeting will feature expert speakers, Brett Tabke and Joe Laratro

Brett Tabke of WebMasterWorld.com and PubCon fame, along with Joe Laratro, president of Tandem Interactive and noted SEO conference speaker will be our guests at the January 19 DFW SEM Meeting. Join us at the Richardson Renaissance at 6:30pm for registration and 7:00pm for the meeting on January 19.

Register online now, at http://dfwsem.memberlodge.org, this event may sell out…
(remember as a member there is no charge to attend our normal monthly meetings, but registering helps us manage the food and room size).

6:30-7:00 – Networking
7:00-8:30 – Presentations and Discussion
8:30 until ? – Informal Networking