5:00 pm – 6:30pm

Renaissance Dallas**
2222 Stemmons Freeway
Dallas, TX 75207

Up stairs on the 3^rd floor (Main Conference Area)

The Online Marketing Summit covers topics on social media, organic search, email, demand generation, analytics, and usability. Join us for the opportunity to learn actionable best practices, strategies and tactics from leading authors, academics, brand marketers and online pioneers from around the USA.

New this year is the Social Media Training Workshop & Breakfast, offered by the Online Marketing Institute, in association with Wharton Interactive Media Initiative, the breakfast workshop provides in-depth social media and content marketing training. Topics will also include:

• How to Get Links and Win the SEO Game in 2010
• Social Media for SEO and Link Building
• How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility
• Optimizing Conversions and ROI with Analytics
• The Ten Imperatives of the Marketing Revolution

In addition,

The DFW SEM is offering a 20% discount on admission to this event. Please use discount code: DFWSEM20 and register at: http://email.onlinemarketingsummit.com/dallas-dfwsem-14-day/?theme=omswithtc

Event Details

July 19 – All Day

Renaissance Dallas
2222 Stemmons Freeway
Dallas, TX 75207

** this is not our typical meeting venue

www.youtube.com/watch?v=Tlmho7SY-ic

With over two billion views per day, YouTube is known for being many things: the #2 search engine, which feeds into the #1 search engine, the #1 video & multimedia website and the #3 top web destination. It is also becoming known as a wealth of opportunity for organic and paid marketing campaigns.

Join us June 16th as Lane Shackleton from YouTube and Mark Robertson from ReelSEO.com make their first trip to Dallas to discuss what’s new from YouTube, as well as the latest marketing opportunities to capitalize on YouTube’s audience of over 132 million unique monthly viewers.

DFW SEM members get in free
Non DFW SEM members $35.00

PROMOTING SEARCH ENGINE MARKETING IN THE D/FW AREAThe Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. We accomplish this through networking, education, and promotion of search engine marketing in the North Texas area. Our members are highly skilled in the areas of copywriting, web hosting, web design, web analytics, internet application development, affiliate program development and strategy, social media, search engine optimization, PPC campaigns, as well as emerging media.

The Dallas / Fort Worth Search Engine Marketing Association is dedicated to the following principles:

• Educating North Texas businesses and marketing managers about the value of search engine marketing
• Promoting the search engine marketing industry in North Texas and surrounding regions
• Recognizing the value North Texas search engine marketers provide to businesses, advertisers, and search engines.

Membership Types

New! DFW SEM Members only, now there is no charge to attend our normal monthly meetings (special events do not apply).

Individual – $150 per Year

Corporate Memberships – $300 per Year
Three people from the company can attend each meeting. Additional seats can be purchased for $50 per year.

The expansion of mobile smartphone adoption coupled with advances in search and map presentation technologies have converged to make Local Search Marketing one of the most important areas in online marketing. Google conservatively states that 20% of all searches have a local intent, and they display a map in about 8% of search results — facts which translate to mean that if your company or clients have geotargeted content you need to know tactics for ranking well in local search results, and have an understanding of where the locational algorithms may be going. By attending this special local search marketing panel presentation, you’ll learn some of the newest techniques and developments from top industry experts.

The DFWSEM is proud to present our  respected panelists for the May 19 Meeting. The panelists include Brian Combs of ionadas, Chris Silver Smith of KeyRelevance, and David Mihm of GetListed.org

Panelists Bios
Brian Combs, Founder and CEO
Online marketing expert and Internet pioneer, Brian Combs specializes in bringing measurability to marketing. In May 2009, Brian founded ionadas local to help geographically-focused companies to be found on the internet. Brian’s opinions on the future of the web and Internet marketing have been included in The Wall Street Journal, The Houston Chronicle and The SEO Bible by Jerri Ledford. He is a regular speaker at industry conferences and events.

Chris Silver Smith is the Director of Optimization Strategies
Chris Silver Smith is Director of Optimization Strategies for KeyRelevance, where he provides online marketing consulting for organic search engine ranking, social media promotion, ecommerce optimization and local search. Smith and his work have been mentioned or quoted in numerous publications including USAToday, Multichannel Merchant, WebProNews, and more. Smith frequent speaks at industry conferences, and blogs at SEM Clubhouse, Natural Search Blog, and Nodal Bits. He is also a columnist for Search Engine Land.

David Mihm, online marketing consultant
David Mihm is an online marketing consultant who creates and promotes search-friendly websites for clients throughout the United States. He serves on the Board of Directors of SEMpdx, Portland’s search marketing trade organization, as Vice President of Partnerships. David writes frequently about Local Search on the GetListed.org Blog, for Search Engine Land, and at his own blog, Mihmorandum. His Local Search Ranking Factors survey is among the most important studies of Local Search Engine Optimization. David also speaks regularly about Local Search Marketing at the Search Marketing Expo and Search Engine Strategies conference series.

PROMOTING SEARCH ENGINE MARKETING IN THE D/FW AREA
The Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. We accomplish this through networking, education, and promotion of search engine marketing in the North Texas area. Our members are highly skilled in the areas of copywriting, web hosting, web design, web analytics, internet application development, affiliate program development and strategy, social media, search engine optimization, PPC campaigns, as well as emerging media.

The Dallas / Fort Worth Search Engine Marketing Association is dedicated to the following principles:

• Educating North Texas businesses and marketing managers about the value of search engine marketing
• Promoting the search engine marketing industry in North Texas and surrounding regions
• Recognizing the value North Texas search engine marketers provide to businesses, advertisers, and search engines.

Membership Types

New! DFW SEM Members only, now there is no charge to attend our normal monthly meetings (special events do not apply).

Individual – $150 per Year

Corporate Memberships – $300 per Year
Three people from the company can attend each meeting. Additional seats can be purchased for $50 per year.

In Texas, we are known for our hospitality. And everyone knows that things are bigger in Texas. In that spirit, we want to invite you to our big White Hat/Black Hat Hoedown, sponsored by five companies with Texas roots – iCrossing, iAccuse.com, Scribe, Vizion Interactive and WrightIMC - as well as the Dallas Fort Worth Search Engine Marketing Association.

The party’s at Humperdinks, a great sports bar on Highway 75 (or as some call it, Central Expressway) in Richardson just a short cab ride from Pubcon and the hotels. We’re throwing this hoedown on Wednesday, April 14 from 7-9 p.m.

The exact address, for those of you who need to use your GPS (we get it, Texas is BIG), is 1601 North Central Expressway, Richardson,, TX 75080. It’s in Google Maps too, for you local search guys. We’ll have plenty of food and drink and just all around Texas style fun.

So whether you wear a white hat, a black hat or none at all, we’d love to have you. Look forward to seeing you there.

The Dallas Fort Worth Search Engine Marketing Association (follow us on twitter @dfwsem or #DFWSEM)

Thursday’s keynote is Rob Snell of Real World Ecom. Rob’s presentations are some of the most information packed and entertaining in the business world today.

Several DFWSEM board members of will be speaking at PubCon Dallas, be sure to check out these sessions:

Wednesday

• In House SEO – The Rebirth of DIY SEO- Christine Churchill,
  KeyRelevance
• 2010-SEO- Bill Hartzer
• How Search & Social Media Intersect Including Real Time Search- Rob
  Garner, iCrossing
• Reputation Management and Monitoring- Tony Wright, WrightIMC
• Cool Tools for Search Marketers- Christine Churchill, KeyRelevance
• Analytics Strategies- Mark Barrera, Vizion Interactive

Thursday

• PPC – Uber Advanced- Christine Churchill, KeyRelevance
• Proactive Reputation Management- Tony Wright, WrightIMC
• Public Relations is a Social Media World- Sean Jackson, Ecordia
• Emerging and Halo Marketing- Shelly Ellis, Shelley Ellis Consulting
• Keyword selection- Mark Jackson, Vizion Interactive

Follow the DFWSEM on Twitter with: #DFWSEM

The Dallas/Fort Worth Search Engine Marketing Organization (DFW SEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

Stratten is an internationally-respected marketing expert who has successfully combined viral and social media with what he calls authentic marketing to form his unique UnMarketing strategy.

Featured recently in publications including The Wall Street Journal and USA Today, Stratten is one of the top influencers on Twitter, and his clients’ viral marketing videos have been seen more than 60 million times, including one the National Football League’s Chicago Bears cited as the team’s biggest motivator as it made a bid for the Super Bowl.

Our PubCon South at Dallas attendees will hear Stratten share some of the “Stop marketing. Start engaging.” innovations that have propelled his rise to social media marketing success, as he prepares for the release of his John Wiley and Sons book, “UnMarketing: Stop Marketing. Start Engaging.”

DFW SEM members receive huge discounts, become a member today!

On March 17th at 6:30 pm at the Renaissance Hotel In Richardson, the DFW Search Engine Marketing Association will be presenting an in-depth panel discussion on using analytical tools including Google Analytics and call tracking systems. Our panelist – Tyson Kirksey and Leah Becker – will review the ins-and-outs of what to measure online and offline to show the real ROI from your search marketing efforts. This panel will go beyond the basic reports and help you learn how to analyze trends and examine data that can lead to dramatic improvements in online performance monitoring.

Admission is FREE for DFWSEM members and $35 for non-members. Tickets and event registration may be done online at http://dfwsem.org.

About Our Panelists

Tyson Kirksey is an experienced marketing analyst who has held leadership positions at two Dallas agencies. From 2004 to 2006, he helped lead the SEO and Web analytics efforts at Zunch Communications. Now at New Media Gateway, Tyson manages the search marketing and analytics team. In 2008, Tyson helped New Media Gateway become the only Google Analytics Authorized Partner in Texas.

Leah Becker is head of business development at Century Interactive, a leading phone call analytics company. Since 1988, Century Interactive has helped thousands of businesses measure their marketing ROI and improve the way they communicate with prospects and customers through innovative telephony solutions. Leah’s expertise lies in understanding the various methods of tracking offline conversions for all media types, and the pros and cons of those methods.

DFW SEM Members Get In Free
The DFW Search Engine Marketing Association (DFWSEM), has restructured its annual membership and meeting charges. In response to member requests, there will no longer be a meeting charge for members to attend regular meetings. If you would like to join the DFW SEM please click here.

Discussion will focus on listening to your thoughts about Bing, gathering feedback and highlighting the latest SEO/SEM tips and tools available. We’ll provide the food and beverages, you bring the questions

Click here to register for the DFW SEM Bing Session

Click here to download the DFW February Meeting PPC Back to Basics PowerPoint.

This month’s presentation will feature noted PPC experts Jon Shugart and Shelley Ellis.

Jon Shugart (follow on twitter) is the man behind Keyword Rockstar, internet marketing’s premier keyword research and PPC tool. Jon was a software engineer by trade before entering the world of internet marketing. Today he focuses on creating powerful and efficient PPC campaign building software applications that help people be more effective with their online advertising campaigns.

Shelley Ellis specializes in the area of contextual advertising and serves on the advisory board for Content Revenue Strategies.

Please join us February 17 at 6:30 for networking opportunities. our program will start at 7:00. We have our presentation and the experts will be available for an in-depth. Question and Answer session. By attending the meeting you will receive a FREE 30-day trial of the Keyword Rockstar service.

NEW: DFW SEM Members Get In Free
The DFW Search Engine Marketing Association (DFWSEM), has restructured its annual membership and meeting charges. In response to member requests, there will no longer be a meeting charge for members to attend regular meetings. If you would like to join the DFW SEM please click here.

PubCon coming to Dallas
Mark your calendars for PubCon Dallas on April 13 – 15, 2010. PubCon will feature a large lineup of sessions featuring thought leaders and representatives from all of the major search engine firms, capped off with their trademark PubCon Classic networking event where attendees will have the opportunity to meet and discuss their business issues with industry experts.

About the DFW Search Engine Marketing Association (DFW SEM)
The Dallas/Fort Worth Search Engine Marketing Organization (DFW SEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include Vizion Interactive, iCrossing, Range Online Media, KeyRelevance, MarketNet, and WrightIMC. For more information, visit http://www.dfwsem.org.

Sponsoring DFWSEM
DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influences. To find out how to sponsor a monthly meeting or other opportunity, contact Dan Sturdivant at dan.sturdivant@gmail.com.

DFWSEM Speakers Bureau
Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 972.979.9723.

The DFW SEM Association welcomes requests to speak to the group at info@dfwsem.org.

More into to come.

Wednesday, January 13th at the Renaissance Hotel, in Richardson Texas, the DFW Search Engine Marketing Association,  will be hosting its first meeting of the new decade. Because the SEO/SEM industry is always changing, it’s easy to get caught up in the latest news about algorithm fluxes or new tactics and techniques. That is why every once in a while we need to get “back to the basics” and why we are hosting an all-star panel speaking on “SEO: Back to the Basics.”

The panel will include Christine Churchill of KeyRelevance, Mark Barrera of Vizion Interactive, and Rob Garner of iCrossing.

Christine Churchill, President of KeyRelevance – Ms. Churchill will be discussing a short history of search along with some interesting facts and data about the phenomenal growth of search of the past 10 years.

Mark Barrera, SEO Lead for Vizion Interactive and Rob Garner, Strategy Director for iCrossing.com – They will be discussing “On Page Factors” and “Problem Areas” and “Simple How-Tos.”

There will be ample time for our panel to answer any of your SEO questions.

Click here to pre-pay for thist meeting

NEW: Current Members Get In Free

The DFW Search Engine Marketing Association (DFWSEM),  has restructured its annual membership and meeting charges. In response to member requests, there will no longer be a meeting charge for members to attend regular meetings. The new rates for annual memberships and regular meetings are:

Individual Membership: $150/year, regular meeting fees: $ 0

Corporate Membership (3 people per meeting): $300/year, regular meeting fees: $ 0

Student Membership (Full-Time Students): $ 50/year, normal meeting fees: $ 0

Guest/Nonmember: $35.00 per meeting

Click here to pre-pay for thist meeting

About the DFW Search Engine Marketing Association (DFWSEM)
The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing on various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include Vizion Interactive, iCrossing, Range Online Media, KeyRelevance, MarketNet, and WrightIMC.  For more information, visit http://www.dfwsem.org.

Sponsoring DFWSEM
DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influences. To find out how to sponsor a monthly meeting or other opportunity, contact Dan Sturdivant at dan.sturdivant@gmail.com.

DFWSEM Speakers Bureau
Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 972.979.9723.

The DFW SEM Association welcomes requests to speak to the group at info@dfwsem.org.