Joe Laratro, a recognized and leading expert in the Search Engine Marketing industry, recently made South Florida’s Business Journal Top 40 under 40 2009 List. His long list of accomplishments includes being an active speaker at industry events like Webmaster World, SMX, and Search Engine Strategies (SES) Conferences. He sits on the Advisory Board and is the lead moderator and speaker liaison for Pubcon. He also developed and taught Search Marketing Training for the DMA, SEOClass, Network Solutions, Pubcon Masters, and the University of San Francisco.

Click here to download the DFW February Meeting PPC Back to Basics PowerPoint.

This month’s presentation will feature noted PPC experts Jon Shugart and Shelley Ellis.

Jon Shugart (follow on twitter) is the man behind Keyword Rockstar, internet marketing’s premier keyword research and PPC tool. Jon was a software engineer by trade before entering the world of internet marketing. Today he focuses on creating powerful and efficient PPC campaign building software applications that help people be more effective with their online advertising campaigns.

Shelley Ellis specializes in the area of contextual advertising and serves on the advisory board for Content Revenue Strategies.

Please join us February 17 at 6:30 for networking opportunities. our program will start at 7:00. We have our presentation and the experts will be available for an in-depth. Question and Answer session. By attending the meeting you will receive a FREE 30-day trial of the Keyword Rockstar service.

NEW: DFW SEM Members Get In Free
The DFW Search Engine Marketing Association (DFWSEM), has restructured its annual membership and meeting charges. In response to member requests, there will no longer be a meeting charge for members to attend regular meetings. If you would like to join the DFW SEM please click here.

PubCon coming to Dallas
Mark your calendars for PubCon Dallas on April 13 – 15, 2010. PubCon will feature a large lineup of sessions featuring thought leaders and representatives from all of the major search engine firms, capped off with their trademark PubCon Classic networking event where attendees will have the opportunity to meet and discuss their business issues with industry experts.

About the DFW Search Engine Marketing Association (DFW SEM)
The Dallas/Fort Worth Search Engine Marketing Organization (DFW SEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include Vizion Interactive, iCrossing, Range Online Media, KeyRelevance, MarketNet, and WrightIMC. For more information, visit http://www.dfwsem.org.

Sponsoring DFWSEM
DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influences. To find out how to sponsor a monthly meeting or other opportunity, contact Dan Sturdivant at dan.sturdivant@gmail.com.

DFWSEM Speakers Bureau
Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 972.979.9723.

The DFW SEM Association welcomes requests to speak to the group at info@dfwsem.org.

More into to come.

Wednesday, January 13th at the Renaissance Hotel, in Richardson Texas, the DFW Search Engine Marketing Association,  will be hosting its first meeting of the new decade. Because the SEO/SEM industry is always changing, it’s easy to get caught up in the latest news about algorithm fluxes or new tactics and techniques. That is why every once in a while we need to get “back to the basics” and why we are hosting an all-star panel speaking on “SEO: Back to the Basics.”

The panel will include Christine Churchill of KeyRelevance, Mark Barrera of Vizion Interactive, and Rob Garner of iCrossing.

Christine Churchill, President of KeyRelevance – Ms. Churchill will be discussing a short history of search along with some interesting facts and data about the phenomenal growth of search of the past 10 years.

Mark Barrera, SEO Lead for Vizion Interactive and Rob Garner, Strategy Director for iCrossing.com – They will be discussing “On Page Factors” and “Problem Areas” and “Simple How-Tos.”

There will be ample time for our panel to answer any of your SEO questions.

Click here to pre-pay for thist meeting

NEW: Current Members Get In Free

The DFW Search Engine Marketing Association (DFWSEM),  has restructured its annual membership and meeting charges. In response to member requests, there will no longer be a meeting charge for members to attend regular meetings. The new rates for annual memberships and regular meetings are:

Individual Membership: $150/year, regular meeting fees: $ 0

Corporate Membership (3 people per meeting): $300/year, regular meeting fees: $ 0

Student Membership (Full-Time Students): $ 50/year, normal meeting fees: $ 0

Guest/Nonmember: $35.00 per meeting

Click here to pre-pay for thist meeting

About the DFW Search Engine Marketing Association (DFWSEM)
The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing on various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include Vizion Interactive, iCrossing, Range Online Media, KeyRelevance, MarketNet, and WrightIMC.  For more information, visit http://www.dfwsem.org.

Sponsoring DFWSEM
DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influences. To find out how to sponsor a monthly meeting or other opportunity, contact Dan Sturdivant at dan.sturdivant@gmail.com.

DFWSEM Speakers Bureau
Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 972.979.9723.

The DFW SEM Association welcomes requests to speak to the group at info@dfwsem.org.

To purchase tickets for the event, go to http://dfwsem.memberlodge.org.