Measuring the impact of social media.
The DFWSEM is proud to present Brian Massey of Conversion Sciences on August 11 at 6:30 at the Renaissance Hotel in Richardson. Brian will explore techniques for measuring the conversions that happen throughout the pre-purchase and post-purchase funnel as you build social media momentum.
Brian’s discussion will explore content-oriented [...]

DFW SEM is proud to promote the Online Marketing Summit and Happy Hour is today at the Renaissance Hotel in Dallas. DFW SEM is sponsoring the happy hour after the event. All DFW SEM members will receive free drinks and are encouraged to attend what will be a great networking event. Event details [...]

With over two billion views per day, YouTube is known for being many things: the #2 search engine, which feeds into the #1 search engine, the #1 video & multimedia website and the #3 top web destination. It is also becoming known as a wealth of opportunity for organic and paid marketing campaigns.
Join us June [...]

Monthly DFWSEM Meeting on May 19th at 6:30 pm at the Renaissance Hotel in Richardson. Register online at http://dfwsem.memberlodge.org.
The expansion of mobile smartphone adoption coupled with advances in search and map presentation technologies have converged to make Local Search Marketing one of the most important areas in online marketing. Google conservatively states that 20% of [...]

White Hat, Black Hat – Don’t really matter.  Grab Your Boots and Get to the Hoedown!
In Texas, we are known for our hospitality. And everyone knows that things are bigger in Texas. In that spirit, we want to invite you to our big White Hat/Black Hat Hoedown, sponsored by five companies with [...]

WebmasterWorld, promoters of PubCon Dallas are thrilled to announced that social media firm UnMarketing’s influential president and popular Twitter personality Scott Stratten will present a keynote address during PubCon South at Dallas, the premier search and social media conference and expo that will be held on April 13 – 15, 2010.
Stratten is an internationally-respected marketing [...]

All good search marketing people know that analytics is the crucial ingredient in measuring our success. But knowing what to measure and what the data means can be a daunting task.
On March 17th at 6:30 pm at the Renaissance Hotel In Richardson, the DFW Search Engine Marketing Association will be [...]

Wednesday, February 17, at the Renaissance Hotel in Richardson TX, The DFW Search Engine Marketing Association, will be hosting “PPC: Back to Basics.” In 1998 GoTo.com launched the first “pay per click” advertising system. Since then GoTo was purchased by Yahoo! and Google launched Adwords, which today holds over 72% of [...]

Wednesday, February 17th at the Renaissance Hotel, in Richardson Texas, the DFW Search Engine Marketing Association, will be presenting PPC: Back to Basics. Because the SEO/SEM industry is always changing, it’s easy to get caught up in the latest news about algorithm fluxes or new tactics and techniques. That is why every once in [...]

Meeting Resource Guide
In conjunction with our “Back to Basics” January 2010 meeting we have put together a mini resource guide to search engine optimization. Please click the link to download the DFW SEM Resource Guide PDF.
Wednesday, January 13th at the Renaissance Hotel, in Richardson Texas, the DFW Search Engine Marketing Association,  will be hosting its [...]