Presented By Chris Silver Smith, Director of Optimization for KeyRelevance
Next meeting – Wed 22 April 2009 – Renaissance Hotel, Richardson, TX
This presentation will cover the basic elements of optimizing websites to be found in local search results, along with a select few advanced local optimization techniques. This presentation should be of interest to companies and marketers who provide natural search optimization to large and small businesses which have geographic, location-specific presence.
Chris Silver Smith is Director of Optimization Strategy for KeyRelevance. Chris has a deep background in Search Engine Optimization, internet application development, mapping, and user-centered design. As an SEO expert, Chris is particularly specialized in local search, image search, shopping search, book search and PDF optimization. He has done research and development on search optimization for over a decade, and provided expert search marketing consulting for Internet Retailer 500 companies as well as Fortune 500 corporations.
This presentation will cover the basic elements of optimizing websites to be found in local search results, along with a select few advanced local optimization techniques. This presentation should be of interest to companies and marketers who provide natural search optimization to large and small businesses which have geographic, location-specific presence.
“Chris is one of the industry thought-leaders on local search optimization,” says Tony Wright, president of the DFW Search Marketing Association. Tony continues, “We are excited that he will be covering a very important part of search engine optimization – local search.” According to a recent study by comScore, the surge in annual growth of local search has far outpaced growth of overall web search.
“The study found that local search — the practice of using online search tools to find local businesses, products, or services — grew 58 percent in 2008, reaching an annual total of 15.7 billion searches. By comparison, overall U.S. Web core searches grew at a much smaller rate of 21 percent year-over-year, nearing 137 billion searches by the end of 2008. Local searches stand at 12 percent of core searches on the top 5 portals.”
