Tory Smith is the Director of Content for dfwsem.org and stateofsearch.org and co-founder of Bay Leaf Digital, a digital marketing and web analytics agency serving medium to large businesses such as Intuit and Angie’s List.
Tory has been an online marketing practitioner for 10 years and his background covers a variety of disciplines including SEO, content marketing, web analytics, ecommerce management, and product management.
Tory built the first lead generation website dedicated to the holiday lighting industry, DFW Lights, in 2006. He is a huge Texas Rangers fan, enjoys playing rock cover songs on his bass guitar as well as spending time with his wife and two daughters, Avery (age 7) and Camden (age 3).