About SteveHammer

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SEO Specialist Position – WrightIMC

WrightIMC is one of the leading online marketing agencies (with a deep background in search engine marketing) in the Southwest. WrightIMC has doubled in size every year since its inception five years ago for one simple reason: we expect and deliver big results for our clients.

In response to our rapid growth, we are currently hiring a Search Engine Optimization (SEO) Specialist.

We only hire the best candidates, and then we let them do their jobs. We do our best to keep our workplace fun, exciting, unique and respectful. So, we want people with those same attributes.

SEO Specialists work closely with Senior WrightIMC Executives to ensure that sites have optimal external and internal linking strategies and adhere to the best practices for on-page optimization. If you don’t understand that last sentence, this position may not be for you.

We expect that our SEO Specialists:

  • Have advanced knowledge of SEO processes and tools (Google Analytics certification is a big bonus)
  • Can articulate, and train others in, SEO best practices
  • Harbor a strong desire to learn and a passion for search marketing and interactive marketing in general
  • Have at least 2 years professional working experience in internal- or client-facing online marketing positions, preferably in an agency
  • Possess 2 or more years of advanced search engine marketing experience
  • Can show experience setting up an SEO campaign that delivered measurable results (Results from large sites are the most impressive)
  • Are excellent writers (writing samples required) and oral communicators
  • Are up to date on industry news and trends

 

The Icing on the Cake:

  • A Bachelor’s Degree in Journalism/Marketing/Communications
  • Working knowledge of GWO, PPC, CMS and web development
  • Experience working with content marketing and social media strategies
  • A portfolio of past Internet marketing campaigns

 

You will be expected to spend time outside of work researching and staying current on industry trends. This means time researching, practicing and reading during your free time. For the right person that is a pleasure, rather than a chore. If you already have a lot of SEO experience, you must also have an open mind. We have our own process that may be different than what you learned somewhere else. And, it works well, so we expect our employees to follow it.

This position is based in our offices in Plano, Texas, and we will not consider candidates who need to work from home or other geographical locations. Any agencies or off-shore applicants will be wasting their time responding to this ad. Successful candidates must be able to work in the United States. For consideration, go to http://wrightimc.com/seo-account-executive/ to fill out an application.

WrightIMC offers full benefits to all full-time employees and is an equal opportunity employer.

Hiring Organization: WrightIMC

SEO Services Program Manager at ReachLocal

The SEO Services Program Manager role will deliver on and off-site search optimization offerings for
national brand clients. This role interfaces with internal and external customers, product development
groups, support teams and others to deliver custom solutions. This role demonstrates expert proficiency with
online search, website, and social media technologies.

Job Summary

The SEO Services Program Manager will be responsible for designing and implementing custom SEO solutions for national brand customers, then assigning work to a team of SEO analysts and while monitoring the work completion and results. The Program Manager will assist the sales organization acquire clients and draft statement of work (SoW) documents.

Key Competencies

Analytical abilities

  • Can quickly analyze issues to identify root cause
  • Able to evaluate large volumes of data to make inferences and recommendations

Customer Focus

  • Demonstrates dedication to meeting client expectations and requirements
  • Establishes and maintains effective relationships with clients
  • Seeks client feedback and incorporates it into future activities

Presentation Skills

  • Can draft and deliver customer presentations
  • Can draft and deliver presentations to internal leaders and stakeholders

Managing through System & Process

  • Can design practices, processes, and procedures to assist in search campaign management
  • Can work with other team members to accomplish common goals
  • Demonstrates dedication to meeting client expectations and requirements

Technical SEO skills

  • Understanding of W3C standards, schema.org and Google webmaster guidelines
  • Determine and correct on-site issues such as broken links, page errors, etc.
  • Proven methodologies and tactics for generating off-site SEO signals
  • Perform page updates within content management systems

Managing and measuring work

  • Create, assign, and measure work completion across internal external teams

Manage direct reports

  • Conduct 1-on-1 assessment of individual employees
  • Conduct staff meetings to set team and organization goals
  • Discipline employees who do not comply with work requirements

Required Skills and Qualifications

  • Bachelor’s Degree in Management Information Systems, Computer Science or related fields
  • 5+ years of demonstrated experience as an SEO Specialist with web development experience
  • 1+ year of experience managing direct reports
  • Experience drafting and delivering sales and marketing materials to prospective clients such as sales presentations and SoWs
  • Strong technical understanding of industry standard content management systems such as WordPress, Drupal, SharePoint, SiteCore, etc.
  • Very strong oral and written business communication skills, including the ability to interact with customers and present concepts clearly to your audience
  • Solid understanding of web protocols, web application architectures and frameworks
  • Expertise in HTML, CSS, and cross-browser development and other SEO related technologies
  • Expertise in Schema.org and Google Webmaster guidelines
  • Expertise in web analytic technologies and tools such as Google Analytics and Google Webmaster tools

Primary Location
Dallas, Texas

Organization
Global Services

Schedule
Full-Time

Apply at Reach Local

Site Tools from Site Clinic Workshop Meeting

The list of tools referenced in the July DFWSEM meeting.

Research

Adwords KW Tool

SEOBook Keyword List Generator

LongTailPro

SEOmoz

SEO Rush

CONTENT DEVELOPMENT

TextBroker

The Content Authority

Scribe SEO

Fivver

ON-PAGE / ON-SITE

Google Page Speed Tool

Pingdom

Screaming Frog

Xenu Link Sleuth

ManageWP

SEARCH ENGINE MARKETING

Marin Software

Kenshoo

Webtrends

Simpli.fi

REPORTING / ANALYTICS

Google Analytics

Advanced Web Rankings

BrightEdge

Raven Tools

Other Tools

Fiverr

InfoGr.am

InfusionSoft

•Microsoft Excel

Ubot

How Remarketing Can Complement An Existing Marketing Strategy January 18th 2012

In this meeting we heard from two experts in Remarketing.  Shelley Ellis and James Moore.

From Shelley:

What is Remarketing?

Remarketing is: a consumer action (visit to site, visits shopping cart, open email, etc.) equals an opportunity to cookie a consumer and use it later.

What is a cookie: a small snippet of code gets dropped onto your computer. Searcher visits another site and the searcher’s cookie tells the remarketing ad server to show your ad

Why Remarketing?: 87% lower Cost Per Conversion (CPC) than paid search and a 76% higher conversion rate
In Brand, OPM saw a 167% increase in impressions. Year over year an increase in non-paid traffic by 28% (client only used search and remarketing)

Remarketing can cover more than just simple visitors to the site.  It can also drill down into specific categories.  Done properly, you can offer the right discount to a consumer that didn’t complete a process.  To illustrate, offering free socks with a shoe purchase isn’t going to drive a person to convert that was looking at video games.

Some best practices:

  • Don’t use cookie cutter ads (generic, irrelevant)
  • Segregated your audience to be able to show them a unique and relevant
  • Test, pause and rotate your ads so they don’t get stale
  • Use Frequency capping (a cap in impressions…how many times on person sees your ad in one day)

From James Moore

There are various types of targeting options:

  • By Platform: demographic, device, OS, Browser+
  • Geographic targeting
  • Contextual targeting (target based on keyword based targeting)
  • Search Retargeting
  • Site Retargeting

Shelly was covering Site Retargeting, Simpli.fi and others focus on search retargeting.

“The profile of marketers shifting in the long term as the display space begins to more closely resemble search. Real Time bidding and keyword data is changing the face of brands marketing teams, with a greater requirement for technical and analytical skills due to the importance of data in managing display.” -Marketing week 2011

Search retargeting platforms perform by observing display inventory through the lens of search keyword sources.  Partner sites across the exchanges, where the cookie is deployed. When the cookie comes in, Google has tricks (subset of ip address) and people can identify you from your browser and device. Once that cookie comes back, with server side technology, they create a unique identifier for you (the searcher). And we may see someone 200 times over a 30 day period that is tied to one person. This is unique because for search marketers, you can give a search retargeting company a keyword list and they can tell you how many unique visitors by keyword over last 30 days that they can target with a display ad.  Upload the keyword data and get accurate reach, budget and performance info so you know what you’re getting into and scale it accordingly.

Search Marketers are more qualified to handle today’s (and the future’s) site retargeting advertising sphere because it’s just like paid keyword management/campaigns…and those who specialize in just display won’t be able to compete as well or understand it as well as search marketers. It’s a good time to be a search marketer!

Five reasons to get into retargeting:

  1. Search retargeting and RTB is DATA driven with thousands of segments! This is a search Marketers world
  2. Pre-existing knowledge of search keywords, contextual keywords, up funnel, branded terms, and keywords (we have the expertise to deploy search retargeting)
  3. The ongoing race to integrate search and display dollars and performance into one single platform and attribution system (there is a race to understand attribution, a cocktail that produces a conversion)
  4. Search retargeting is the smartest and most relevant behavior targeting segment available in display just north of site remarketing. People are hungry for a platform that’s more transparent (not 3rd party ad network they don’t trust)
  5. There is really cool differences between keyword level search retargeting and paid search such as: no quality score restrictions, keyword cost differences, look-a-likes and ability and more