DFW SEM

Marketing Optimization Analyst

Company Description

Long Range Systems (LRS) is the leading global provider of on-site paging, guest management, business intelligence and market research tools.  LRS hardware and software solutions are used in a variety of settings including the hospitality, medical, retail and automotive industries. Based in Addison, Texas, we are an international company with sales/service offices throughout the world and more than 80,000 locations using LRS products and services.  Founded in 1993, LRS owns 20 patents and markets over 30 products designed to enhance on-site guest and staff communication, track customer utilization rates and improve customer acquisition, retention and satisfaction levels.

Position Overview

LRS, the market leader in onsite paging solutions, is working on the next generation of multimedia communication products and we are looking for a Marketing Optimization Analyst to provide professional analysis of the business across multiple disciplines.  This position is mainly responsible for utilizing web data and analysis to create ongoing recommendations for improving online user experience, increasing sales conversion, and optimizing marketing campaigns.  This role will also support a variety of research needs from the organization including the identification and measurement of business KPIs, and assisting with conducting market research and analyzing market/sales data.  The Marketing Optimization Analyst must possess analytical, marketing, and business savvy.

Key Responsibilities & Required Skills

• Design and regularly publish management-level dashboards and reports measuring KPIs, online behaviors, and campaign performance.
• Assist in defining key performance indicators (KPIs) for products and marketing programs.
• Develop and maintain advanced tagging strategies for measuring revenue attribution and capturing multi-channel campaign performance across digital and offline marketing channels.
• Oversee SEO and PPC programs implementing improvements that further increase visibility, visitation, conversion, and other KPI performance measures.
• Develop complex queries to support data extracts for marketing campaigns, which involves collaborating with internal and external resources.
• Make recommendations for optimizing the performance of marketing programs.
• Provide thought leadership on best practices related to web analytics, website measurement, and A/B and multivariate testing.
• Lead proprietary and secondary research projects in support of business needs.
• Conduct in-depth analysis of competitive industry trends and historic performance at both the individual product and customer segment level.
• Assist with ad hoc queries and provide analytical support to stakeholders.

Candidate Qualifications & Relevant Experience

• Bachelor’s degree, quantitative methods degree preferred.
• At least 3 years of work experience in digital measurement and optimization.
• Exceptionally strong quantitative & analytical skills required; and experience coordinating with technology developers in regard to placement and testing of tracking and measurement code a significant plus.
• Passion for the online marketing space with a solid track-record of managing and/or tracking interactive marketing channels (search, online media, website development, email, social, etc.).
• Deep knowledge of various measurement technologies such as: website traffic analytics software (tagging and log file based) such as Omniture (SiteCatalyst), WebTrends, CoreMetrics; however, extensive Google Analytics experience required. GA certification and Google Optimizer experience a plus.
• Experience directly managing PPC campaigns via Google AdWords, Yahoo/Bing; specifically with optimizing conversions and CPLs.
• Deep knowledge of ad serving platforms such as: DoubleClick/DART, Atlas, etc.
• In-depth knowledge of integrated marketing and CRM disciplines (including primary research, online advertising, customer segmentation, targeting, direct marketing, customer care).
• Excellent Excel and PowerPoint skills required.  Experience with Shufflepoint or a similar tool is a plus.
• Excellent communication & presentation skills along with interpersonal and influencing skills.

To apply, please visit

http://jobview.monster.com/Marketing-Optimization-Analyst-Job-Addison-TX-115421652.aspx

or send your resume to Barbara@pager.net

64days, Inc - Remote (Austin, Texas Area)

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Job Description

Seeking an experienced project manager who is well-versed in SEO and online marketing aspects/strategies. The ideal candidate will possess the following skills:

• Excellent English speaking & writing skills
• Ability to write good keyword-rich titles and descriptions in order to coach staff members or contractors
• A self-starter; ability to see the ‘global’ picture
• Excellent scheduling and task-management skills
• Solid understanding of on-page, off-page, back-linking, and various other SEO strategies
• Ability to manage/coach team members positively and build successful working relationships

Will perform some or all of the following duties:

• Plan out the client’s project life-cycle from beginning to end
• Assign, manage, verify, and follow up on all tasks assigned to team members
• Be available for questions via Skype, instant messenger, phone during regular working hours so project tasks are not delayed
• Assist in systematizing company’s project management schedule to increase efficiency
• Manage multiple projects simultaneously at various stages of development
• Perform creation/submission tasks when necessary
• Organize and/or attend status meetings weekly with COO and present successes/challenges,
• Occasional travel will be required

Desired Skills & Experience

Seeking highly skilled, intelligent and well rounded digital marketing expertise. Requires passion, drive and ambition to work at a fast pace to create highly effective campaigns for lead generation and sales conversions.

Company Description

We are an innovative digital marketing organization working within highly specialized markets to produce quality lead generation solutions and sales conversion expertise.

Additional Information

Type: Full-time

Experience: Mid-Senior level

Functions: Marketing

Industries: Health, Wellness and Fitness

Compensation: Salaried Position

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Globe Runner SEO, a Dallas SEO Firm, is currently seeking a drupal developer with experience in ubercart or drupal commerce. Ability and experience with custom module development is also required.

The candidate must be well versed in the following areas / discipline:
- xhtml
- css
- mysql
- php
- Linux Administration
- drush
- ubercart / drupal commerce
- Drupal Module Development
- Javascript / jQuery

The ideal candidate will work full time in our Lewisville office.

Compensation depends on experience and is negotiable.
Benefits include major medical insurance

If interested please apply.

Please follow the following requirements carefully:
- Title your email “Drupal Developer (DFW) <Your phone number>”
- Attach your resume
- Provide your latest Drupal Site examples and your involvement

No recruiters please. Must live or be willing to relocate to DFW.

Serious talent please apply at careers(at)globerunnerseo(dot)com.

Digital Manager - Search Engine Marketing

BASIC FUNCTION:
Manages the development and implementation of search marketing programs to engage customers, contribute to sales & profit goals, enhance the shopping experience, facilitate access to shopping and product information, and provide insights to boost JCP’s relevance to customers.

PRINCIPAL RESPONSIBILITIES:
Manages and ensures quality search marketing analysis reports, and coordinates within the assigned digital marketing functions if required; identifies plans and improvements and or changes based on analysis to enhance JCP’s search advertising relevance to customers.

Manages the implementation of Enterprise-wide search marketing efforts to drive both in-store traffic and maximize online conversions, thus providing a clear differentiation between JCPenney and its competitors.

Ensures search marketing plans and programs are effectively coordinated and communicated within marketing and with other stakeholders (e.g., Merchandise, Planning & Allocation, Information Technology, Supply Chain, Stores, and Finance) to allow for successful implementation and execution.

Participates in the development of search strategies that will create a competitive advantage for JCPenney and add value to the customer’s shopping experience.

Studies and maintains an awareness of industry trends regarding search and mines Hitwise competitive data; recommends applications with potential to enhance JCPenney’s business model and the customer’s experience.

Identifies and communicates search opportunities and enhancements to ensure the JCPenney experience and functionality remains leading edge.

KEY RELATIONSHIPS:
Develops and maintains relationships with cross-functional groups across the Company and with suppliers to align digital efforts with business goals.

Collaborates with management at all levels throughout all areas of JCPenney on enhancement and functioning of Digital programs.

KNOWLEDGE AND SKILLS:
Education: College degree. Major in business, ecommerce, or marketing preferred.

Experience: Minimum 3-5 years experience managing search campaigns within search engine portals, with at least 6 years in digital and/or ecommerce.

Core Competencies: Communication and presentation skills, influencing, adaptive performance, drive for results, organizing and executing, leading people, problem solving, innovation, ability to excel with limited supervision

Manages the development and implementation of assigned programs in paid (SEM); ensures such work is of high quality and meets established business objectives; supervises assigned project associates in the planning and execution of projects and tasks.

For more information on this job, contact Nicky Gibson and tell her the DFWSEM sent you!

Nicky Gibson

T 972.431.2556

ngibson1@jcpenney.com