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Our Vision for 2010- A look forward for DFW SEM

December 21, 2009 By Leave a Comment

By Sean Jackson
DFW SEM President, 2010

The DFW Search Engine Marketing Association has grown considerably from an informal get together of “black hat” SEOs to a vibrant community of search marketing professionals across all fields of marketing.

From our informal origins, 2009 proved to be a pivotal year in the growth of our organization. Under the leadership of Tony Wright, we made substantial gains in a number of areas including:

  1. Formalized our back-office infrastructure for member information and credit card processing online.
  2. Improved our website with monthly updates and a new look.
  3. Moved our meeting structure from quarterly to monthly.
  4. Held the biggest event in the history of DFWSEM with over 230 people in attendance.
  5. We not only have the return of all of the 2009 board members, we have also elected four new members to the board. These professionals bring considerable passion and expertise in search marketing and compliment our current board members.
  6. We have created and filled a number of new positions within the board including the election of a board Chairman, Vice Chairman and three new vice president slots for programming, membership and communications.

And while 2009 saw considerable strides in our clubs growth, we have an ambitious agenda for 2010.

Starting in January 2010, meetings will be FREE for current members! No longer will members be charged to attending our monthly meetings. This is a major step forward in showing true financial benefit for our members. Non-members will pay $35.00 to attend each meeting.

In addition, we are actively planning our role for PubCon Dallas, April 13-15. As many of your know, PubCon is one of the leading events for search marketing and we are proud to be the organizational sponsor of this national event. Look for more information in the months to come but make sure you plan on attending.

Throughout 2010 we will continue to bring a broad scope of search marketing topics for our monthly meetings – with an increased emphasis on social media and how it affects traditional SEO and SEM activity. With recent announcements by Google and Bing and Twitter, 2010 will see the convergence of social media platforms and search engines. At DFWSEM we will make sure you are informed of how this convergence impacts your role in search.

And finally, we will continue to fine-tune our back-end operations, making it easier to pay dues, process credit cards and to spotlight the work of our community. DFWSEM wants to make it easy for you to participate and to help you grow your connections and showcase the work you do.

As the oldest search marketing organization in the US, DFWSEM is proud of what we have accomplished to date and look forward to the challenges of 2010. We have evolved to be a community of search marketing professionals – regardless of the type of “hat” they wear.

With your continued involvement, we will fulfill our goal of being THE community of search marketing professionals in DFW and continue to grow to keep our members informed and successful.

Sean Jackson
President – DFW SEM

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Filed Under: DFWSEM, Meetings

White Hat/Black Hat Linkbuilding, Join Us & You Decide

September 18, 2009 By Leave a Comment

DFW SEM to host Link Building Strategies for SEO Event on October 14, 2009 at 6:30 p.m.

SEO panel discussion on strategies and tactics to improve link building from DFW Search Engine Marketing Association.

Building quality links is an important part of any search engine optimization (SEO) effort. On October 14, 2009 at 6:30 p.m.  the DFW Search Engine Marketing Association will be hosting a panel discussion on link building titled “White Hat/Black Hat Link Building – You Decide”. To purchase tickets online go to http://dfwsem.memberlodge.org.

This lively – and controversial – panel discuss will cover all areas of link building for search engine optimization (SEO); detailing their techniques and tactics to drive links to websites. Link building refers to techniques to acquire more in-bound hyperlinks from one website to another. This is an important part of search engine optimization since many search engines factor the quality and quantity of links to websites within their ranking algorithms.

DFW SEM has assembled an all-star panel with proven SEO expertise including :

Jeff Martin – Associate Director of Search Marketing at TouchStorm

Giovanni Gallucci – Social Media Consultant

Bill Hartzer – Search Engine Marketing and Online Promotion Expert with Vizion Interactive

“There is a fine line between white hat and black hat link building techniques,” says Tony Wright, president of DFWSEM. “I think this panel will be an excellent chance for everyone to decide what that line is,” Tony adds.

This event will appeal to professionals that provide search engine optimization services as well as companies looking to improve their SEO efforts. Tickets are $10 for members and $30 for non-members – available online at http://dfwsem.memberlodge.org.

The event will be on October 14, 2009 at 6:30 p.m. at the Renaissance Hotel in Richardson.

About the DFW Search Engine Marketing Association (DFWSEM)

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, and Bridgepose. For more information, visit http://www.dfwsem.org.

DFWSEM is sponsored by Ecordia (http://www.ecordia.com).

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Filed Under: Meetings

The Copy Blogger to Speak at DFW Search Engine Marketing Association

September 2, 2009 By Leave a Comment

Brian Clark, the Copy Blogger, will be presenting on September 16, 2009 to the DFW Search Engine Marketing Association

Purchase tickets at http://dfwsem.memberlodge.org/

On September 16, 2009 at 6:30PM, Brian Clark will be presenting at the monthly meeting of the DFW Search Engine Marketing Association at the Renaissance Hotel in Richardson. Brian is the publisher of copyblogger.com , considered one of the world’s most powerful and important blog sites – with over 70,000 subscribers and 170,000 unique visitors per month.

Brian is a new media writer/producer, entrepreneur, and recovering attorney who has built three successful offline businesses using online marketing techniques before switching to a producer model that involves building, monetizing, and occasionally selling online media properties.

Brian will be sharing his insights and strategies for creating content that motivates, inspires and gets readers to act! A frequent speaker at industry events, his thoughts and insights have been featured in a number of best selling books. He will be sharing these insights with the members of the DFW SEM group.

“We are very honored to have Brian come and speak,” says Tony Wright, president of DFW SEM. Tony adds, “Brian is an amazing speaker and his presentations are both inspiring and required for anyone who is serious about creating compelling content online.”

Bloggers, SEO professionals and copywriters will want to attend this meeting on September 16th at 6:30pm. Tickets are $10 for members and $30 for non-members.

The September meeting is sponsored by Century Interactive

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