Join us for a panel discussion on the relationship between social media and search engine visibility. We will discuss how the two interrelate, which kinds of social media are more visible than others, and many other things including:

• Social Monitoring Tools
• The Impact of Social on SEO and Rankings
• How to promote content socially
• KPIs and Measuring ROI for Social activity
• The impact of Tweets and Likes
• The differences in online communities

Our panel will feature marketing experts Mike Merrill, Rob Garner and Jerod Morris.

6:30-7:00 – Networking
7:00-8:30 – Presentations and Discussion
8:30 until ? – Informal Networking

• How to keep out of trouble with the claims, endorsements, and testimonials on your website.
• Using your competitor’s brands, product names, and trademarks as keywords in PPC advertising.
• How to use website legal documents to protect your reputation and limit your liability.
• Key terms to include in your freelance agreements to protect yourself.
• Aggressive reputation management tactics that don’t involve litigation.
• Internet Defamation and Reputation Management – what to do when you or your clients have been targeted.
• Copyright Infringement – Strategies for protecting and profiting from your copyrighted content.
• Black and Gray Hat SEO – what could land you in jail or on the other side of a lawsuit.

Internet Lawyer Mike Young helps entrepreneurs grow lawsuit-free Internet businesses. He focuses on preventing conflict at every stage of an online business by having the right protections in place. This means helping clients achieve their business goals without getting sued or investigated by the government. Attorney Young is Chairman of the Internet Ethics Council and author of the book “Internet Laws: How to Protect Your Business Website Without a Lawyer.”

Internet Lawyer Kenton Hutcherson is the founder of Hutcherson Law in Dallas, Texas. At Hutcherson Law, he works with small and medium sized businesses across the nation, helping them with Internet law issues such as internet defamation, copyright infringement, trademark infringement, affiliate marketing disputes, domain name disputes, and email marketing disputes. Mr. Hutcherson earned his undergraduate degree from the University of Texas and his law degree from The University of Chicago Law School. Kenton Hutcherson writes a column on Internet legal issues for Search Engine Land.

6:30-7:00 – Networking
7:00-8:30 – Presentations and Discussion
8:30 until ? – Informal Networking

Digital video is a shiny toy that delivers fantastic results in the right hands. We believe in editorial video and use it to create massive reach and engagement. We’re not a start-up but a stir-up with years of proven results and consistent clients. We’re a group of innovators that believe brands deserve more options and better results for their digital marketing dollars.

And we’re looking for a few talented people to co-exist and hold on for the ride.

You’ll have a clean sheet to play on, a wildly energetic team to collaborate with, and the entrepreneurial excitement that accompanies extreme growth. You’ll also have the stability and project variety that comes from being owned by a fast-growing digital company.

We’re based in NYC but our staff is sprinkled all over the country. Talk to us about your experience and we’ll talk about your location.

Bilingual Search Engine Marketer

You’ll have the chance to:

• Work on the frontier of video SEO and create rapid growth for editorial
  videos
• Gain the best possible visibility for videos distributed in our network
  using your organic and paid search skills
• Access to one of the biggest and fastest growing partner channels on YouTube
  and transfer that success into other tiers of our network
• Collaborate with strategists, technologists, creative and social media experts
  who are known by the industry to be driving new ideas in online marketing
• Work with major clients such as Sony, Autodesk, P&G, General Mills and other
  brands with visionary ideas

What’s in it for you?

• Competitive salary
• Full benefits: medical, dental, 401k, vacation/sick/personal/paid holidays
• Work in the booming frontier of online video

Desired Skills & Experience

Must have:

• Bilingual – Fluent in Spanish/English o A BA or greater
• 2-3 years in organic search in-the-trenches experience:
  • Site web development best practices and information architecture as
    they relate to SEO
  • Thorough keyword research / selection
  • On-page optimization
  • Monitoring / reporting of progress
  • Utilizing link building best practices and tactics for growth
  • Reviewing, presenting and utilizing website analytics and Google Webmaster
    Tools to tracks search efforts and suggest new tactics and strategies
• o 2-3 years in paid search in-the-trenches experience:
  • A focus on AdWords
  • Managing to a monthly budget
  • Setting up and day-today management of multiple campaigns on the display
    (content) network
  • Writing effective ads – A/B testing
  • Making strategic decisions based on performance data and budget
• History of collaboration
• A never say die attitude
• A generous and happy disposition, combined with a real dedication to arrive
  at the most efficient solution

At OPM, we get it. We’re passionate about what we do and are known in the industry for our maniacal focus on performance (i.e., return on investment) – our client’s.

Our core philosophy: Our Client’s Success is Our Success. This strategy promotes creating true partnerships with our clients, balancing the crucial need for direct response in the near term with the long term need for brand stewardship.
We’re committed to working with our clients every step of the way to develop their portfolio of online marketing tools and drive home results. Simply put, we’re in it for the long haul and are willing to start just about anywhere. It’s what makes us unique.

About the Job:

We are looking for an experienced Paid Search Specialist to run our client’s Google AdWords campaigns to achieve client objectives (lead gen, ecom, branding, etc).

FUN office environment, with convenient location near I-75 and I-190 intersection. Ideal candidate will have already taken and passed the Google Fundamentals and Advanced Paid Search exams; Prefer 2 years experience with Google AdWords. We were the first Google AdWords Certified Company in Dallas, Austin, Houston, Tulsa, and San Antonio.

Responsibilities:

• Create & manage existing AdWords campaigns
• New account set up
• Research Keywords
• Research Negatives
• Write Compelling Ad Copy
• Provide landing page recommendations to client
• Review & improve Quality Score
• Update bids
• Monitor Budgets
• Recommend budget increases as appropriate (run Impression Share Reports)
• Report on Conversions, Value per conversion, etc
• Interface with Client to provide updates, and monthly reporting

Requirements:

• Prefer 2 years experience managing paid search in Google AdWords (AdWords Certified preferred, but not required. If you have experience but haven’t taken the test, we will consider your experience in lieu of certification, we’ll get you certified with our experienced paid search staff mentoring you through the process.
• Experience using Google Analytics
• Experience using Conversion Optimizer
• Exceptional organizational and planning skill with extreme attention to detail
• Self-motivated with the ability to multi-task many projects simultaneously and work effectively within a fast-paced environment
• Proficient in MS Word, MS PowerPoint, MS Excel and MS Outlook
• Ability to work as part of a team, share idea and accept constructive reviews
• Must be goal-oriented and exhibit a high level of professionalism
• Type 60 words per minute
• College Graduate or Student
• Strong communication skills via phone, email and direct contact.

Please provide average account management size (spend), any “success stories” with your resume.

Note: If your resume has typos, then you will not be considered. (Must Be Detail oriented!)

Competitive Medical/Dental benefits. 401k plan.

Click here to contact us.

Job Description

Onward Search is actively looking for a Senior level Link Builder for our client located near Irving, TX.  This is an on-site position working temp to perm.  Qualified candidates will be comfortable working within the internet marketing space and should maintain relevant experience as well. The Senior Link Builder will work closely with the Creative teams to help increase website traffic, enhance market visibility, and recognize key results for the client base. Keep reading if this sounds like the perfect fit for you…

Strong verbal and written communication skills.

• In-depth understanding of search engine algorithms.
• Experience with proven link-building strategies.
• Experience with keyword research, density analysis, reporting and link building tools (e.g., SEOMoz, KeywordDiscovery, etc.)
• Bachelor’s degree or equivalent is required.

Requirements

Responsibilities:

• 3-4 years experience
• Well connected in the SEO community
• Ethical
• Web Blogging experience a huge plus
• Maintain an understanding of industry trends and research industry related media, journals and trends.
• Cross-departmental collaboration to meet deadlines.
• Optimization of site navigation, internal linking structure, URL structure, dynamic page templates, code, etc.

Please send your resume today for immediate consideration!

As the nation’s premier Internet marketing staffing company, Onward Search is focused on one thing and one thing only. We connect the most talented Internet marketing and creative professionals in the country with the nation’s best companies.

Onward Search is the number one provider of Internet marketing talent in the nation. We offer a full range of recruiting, staffing, and talent management solutions to include temporary staffing, strategic consulting, and executive search to ensure our customers have access to the right talent to get the job done.

Get more info or apply at http://jobs.onwardsearch.com/job/Senior-Link-Builder-Dallas-Texas-15058/