DFW SEM

For too long businesses have believed that Social Media and SEO are two separate things, when in fact they are very much intertwined. A bigger problem is that many companies know that they need both, but only invest in one or the other. You may have a Facebook Page for your business, a YouTube channel and you even a Twitter account, but are you effectively tying your SEO goals in with your Social Media strategy?

Join us for a panel discussion on the relationship between social media and search engine visibility. We will discuss how the two interrelate, which kinds of social media are more visible than others, and many other things including:

• Social Monitoring Tools
• The Impact of Social on SEO and Rankings
• How to promote content socially
• KPIs and Measuring ROI for Social activity
• The impact of Tweets and Likes
• The differences in online communities

Our panel will feature marketing experts Mike Merrill, Rob Garner and Jerod Morris.

6:30-7:00 – Networking
7:00-8:30 – Presentations and Discussion
8:30 until ? – Informal Networking

The April 20th Meeting features two leading Internet Law Specialists, Kenton Hutcherson and Mike Young, who will cover key issues that you need to know about:

• How to keep out of trouble with the claims, endorsements, and testimonials on your website.
• Using your competitor’s brands, product names, and trademarks as keywords in PPC advertising.
• How to use website legal documents to protect your reputation and limit your liability.
• Key terms to include in your freelance agreements to protect yourself.
• Aggressive reputation management tactics that don’t involve litigation.
• Internet Defamation and Reputation Management – what to do when you or your clients have been targeted.
• Copyright Infringement – Strategies for protecting and profiting from your copyrighted content.
• Black and Gray Hat SEO – what could land you in jail or on the other side of a lawsuit.

Internet Lawyer Mike Young helps entrepreneurs grow lawsuit-free Internet businesses. He focuses on preventing conflict at every stage of an online business by having the right protections in place. This means helping clients achieve their business goals without getting sued or investigated by the government. Attorney Young is Chairman of the Internet Ethics Council and author of the book “Internet Laws: How to Protect Your Business Website Without a Lawyer.”

Internet Lawyer Kenton Hutcherson is the founder of Hutcherson Law in Dallas, Texas. At Hutcherson Law, he works with small and medium sized businesses across the nation, helping them with Internet law issues such as internet defamation, copyright infringement, trademark infringement, affiliate marketing disputes, domain name disputes, and email marketing disputes. Mr. Hutcherson earned his undergraduate degree from the University of Texas and his law degree from The University of Chicago Law School. Kenton Hutcherson writes a column on Internet legal issues for Search Engine Land.

6:30-7:00 – Networking
7:00-8:30 – Presentations and Discussion
8:30 until ? – Informal Networking