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Agenda for May 2005 Meeting
Seating limited - to reserve your place, please RSVP to
972.831.2124
Date:
Monday, May 23, 2005, 6:30 PM
Cost:
DFWSEM Members: Free
Non-members: $10 at the door
Meeting Place:
Romano's Macaroni Grill in Addison / North Dallas, on
Beltline Road between Midway and the Tollway.
4535 Beltline Rd., Dallas, TX 75001
Phone: 972-386-3831
http://www.macaronigrill.com/menu/default.asp?Unit_ID=001.009.0002
Topic
Search Engine Usage in Everyday Life
Search engine marketers may be missing a large market in
their current strategies: members of the media.
According to a recent Middleberg-Ross, Pew Internet and
American Life Project survey, 92% of journalists use the
internet for article research, but many marketers may be
ignoring these influential members of our society-or
maybe they just don’t understand how to reach them.
The Dallas/Fort Worth Search Engine Marketing
Association will be hosting a panel featuring local
journalists Marissa Alanis of The Dallas Morning News
and Dave Lieber of the Star-Telegram to give insight
into how they search in their everyday professional
lives. Those who attend the panel will learn how to
better target members of the media in their search
engine strategies.
FEATURED PANELISTS:
Marissa Alanis, The Dallas Morning News
Dave Lieber, Star-Telegram
Question and Answer session to follow panel.
6:30 - 7:00
(30 min.) |
Networking
Your chance to meet or consult with other DFWSEM
members and SEM (Search Engine Marketing)
professionals from the Dallas/Ft. Worth area. |
7:00 - 7:10
(10 min.) |
DFWSEM
Business
We plan to grow and want our valued members to
know our plans for all upcoming events. |
7:10 - 8:10
(60 min.) |
Presentations
Marissa Alanis, The Dallas Morning News
Marissa Alanis is a news assistant in the Collin
County bureau of The Dallas Morning News. Prior to
her career in journalism, Ms. Alanis worked in the
Internet marketing division of the Dallas office of
Weber Shandwick, a global public relations agency.
While at Weber Shandwick Ms. Alanis worked with
AA.com, spirituality.com, Kraft and Coca-Cola. She
is currently pursuing her master’s degree in
journalism at The University of North Texas.
Dave Lieber, Star-Telegram
Dave Lieber is the “Watchdog” columnist for the
Star-Telegram where he has worked for over 12 years.
Mr. Lieber has won several awards including the Will
Rogers Humanitarian Award from the National Society
of Newspaper Columnists, the Katie award from the
Dallas Press Club, “Best Columnist” in the U.S.
Southwest and in 2003 he was named “Editorial
Employee of the Year.” His book The Dog of My
Nightmares: Stories by Texas Columnist Dave Lieber
was recently published. |
8:10 - 8:15
(5 min.) |
DFWSEM
Closing Business
Our thanks to our speakers. |
To become a
registered member of DFWSEM contact any board member in
the list at members or email
.
Individual DFWSEM memberships are $75 for the first year. Corporate memberships are $175 for the first year and include 3 seats to monthly DFWSEM meetings. Additional seats
for a Corporate membership are $50/year.
All annual
memberships receive a link
from DFWSEM to your company web site.
Please inquire about Sponsorships.
MasterCard, Visa, Amex, and checks are accepted. DFWSEM meets the third Monday of every month at various locations around the
Metroplex.
Please,
if you know of items that need to be on the agenda of a meeting,
email them to
Dallas Search Engine
Marketing Association Home Page |
