For the complete agenda, visit:
IAB Search Road Show Agenda 

For directions see:
Search Road Show Venue 

Please, if you items that need to be on the agenda of a meeting, email them to

The next DFWSEM Meeting will be held in combination with the 2nd Annual IAB Search Road Show
Tuesday, July 20th from 1pm to 7pm at the Omni Dallas Hotel Park West. 

DFWSEM members who have previously attended a DFWSEM function will receive an email with instructions on how to register for the IAB Search Road Show.

For this particular event, those who have NOT previously attended a DFWSEM function, will have to register with the IAB and pay a $295 conference fee.

The IAB Search Road Show provides marketers and advertising agencies with the fundamentals of the search landscape, products and subtle nuances that media planners need to squeeze out even greater productivity from their campaigns. Sponsors include Google, Overture, Lycos, Kanoodle, Findwhat, Business.com, and many more.

Key Topics include:
• NEW Research on the Branding Effectiveness of Search, by Nielsen // NetRatings 

• NEW Case Studies from vertical markets including: Ford, IBM, Circuit City, Champion Mortgage, HP, CNET Networks, and more.

• Interactive breakout sessions in targeted tracks, including content for clients looking for a broader base of understanding of search fundamentals, to specific seminars on must-have information for agency professions 

• “Meet the Experts” conversations on Content Networks and B-to-B. 

• All followed by a networking cocktail reception where Experts from the industry will focus on answering the following questions:

• What best practices in Search Advertising exist within different vertical industries, including Automotive, B-to-B, Retail, Financial Services and Consumer Products? 

• How can advertisers use search to drive awareness and demand, as well as capture customers later in the buying cycle? 

• What tools and techniques are successful firms deploying to further boost Search ROI and accountability? 

• What is the branding impact of keyword listings and other forms of search marketing? 

• What do advertising agencies in particular need to know about search marketing to land and retain key accounts?

For the complete agenda, visit: IAB Search Road Show Agenda 

For directions see: http://www.iab.net/events/searchroadshow/venue.asp 

To become a registered member of DFWSEM contact Doug Lay (DFWSEM Treasurer) at 214-341-9390 or at doug@iomediagroup.com. Individual DFWSEM memberships are $75 for the first year. Corporate memberships are $175 for the first year and include 3 seats to monthly DFWSEM meetings and a link from DFWSEM to your company web site. Additional seats for a Corporate membership are $50/year. 

Please inquire about Sponsorships. Mastercard, Visa, Amex, and checks are accepted. DFWSEM meets the third Monday of every month at various locations around the Metroplex.