7:10 - 8:10
(60 min.) |
Presentations
Language and Domain Name Issues in Paid and Organic
Search
Bill Hartzer from Intec Telecom Systems will
talk about Language and Domain Names issues in
Organic Search Engine Marketing.
Intec is a leading Business and Operations Support
Systems (BSS/OSS) product vendor for fixed, mobile,
MVNO and next-generation networks (e.g. WLAN, 3G and
IP), with more than 680 installations of its
products worldwide in 470 customers. Intec is a
market leader in billing, mediation, mobile service
charging and activation systems. For the year ended
30 September 2004, Intec reported revenues of £68.8
million, with adjusted net earnings after tax of
£8.7 million.
Intec’s customer base includes, among others,
BellSouth, BellSouth Peru, Cable & Wireless, Cesky
Telecom (Czech Republic), China Unicom, COLT
Telecommunications, Deutsche Telekom, EBT (Taiwan),
Eircom (Ireland), France Telecom, Hutchison 3G,
Maxis (Malaysia), MTN (Africa), Nitel (Nigeria),
Reliance (India), SingTel Optus (Australia), O2
Ireland, Orange, Telecom Argentina, Telecom Egypt,
Telecom Italia, Tiscali, TPSA (Poland), Swisscom,
T-Mobile International, Telefonica, Telia (Sweden),
Telkom South Africa, Telstra, US Cellular, Westel
(Hungary), Vodafone, VimpelCom (Russia), Virgin
Mobile, Vivo (Brasil), XO Communications and Verizon.
Domain Issues in Paid and Organic Search
Rob Garner will discuss domain issues in PPC and
organic search, including contextual domain
advertising, domain aging in Google, measuring ROI,
the evolution of domain landing pages as “mini
search engines”, and a comparison of domain search
with organic and paid search. Find out how your
search ad dollars are buying domain traffic, and how
you can make the most of a domain-based marketing
campaign.
Rob is based out of the Dallas office of Agency.com,
and as Search Marketing Strategist he guides both
paid and organic search marketing projects
throughout their North American offices. He is also
a founding member and officer of the DFW Search
Engine Marketing Association, and is active with the
DFW Interactive Marketing Association.
Agency.com is a full-service interactive agency.
Since 1995, the company has created effective
interactive marketing campaigns and world-class
websites to help global clients – including 3M,
British Airways, BrownCo, Discovery Channel,
T-Mobile UK and Visa – get and keep customers
online. Agency.com is headquartered in New York and
has offices in Amsterdam, Chicago, Dallas, London
and San Francisco. Agency.com is a subsidiary of the
Omnicom Group Inc. (NYSE:OMC), a Fortune 500 global
advertising, marketing and communications company.
Omnicom's branded networks and numerous specialty
firms provide advertising, strategic media planning
and buying, direct and promotional marketing, public
relations and other specialty communications
services to over 5,000 clients in more than 100
countries. |
