DFW Search Engine Marketing Association

The Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. Learn more about our organization >>

Our Next Meeting: How to Build an SEO Campaign That Outsmarts, Outperforms, and Outlasts Google

Event Details

Speaker: Stoney deGeyter


6:30 PM - Registration
7:00 PM - Presentation
8:00 PM - Networking

Hyatt Regency North Dallas
701 E Campbell Rd
Richardson, TX 75082

Plenty of free parking available.

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Every two days, we create as much information as we have since the dawn of time to 2003.

Therefore, building a web presence is essential in today’s times, but comes with ever-increasing challenges:

  • Web users lack focus and are highly distractable.
  • Everyone is fighting for attention.
  • Google’s algorithms change hundreds of times per year, and their focus has heavily changed since their beginnings in 1998.

You need more than an ordinary website; you need an extraordinary website. Being extraordinary doesn’t mean finding and exploiting loopholes in Google’s search algorithm. It means creating a web presence that people love.

Stoney deGeyter, president of Pole Position Marketing, will discuss how to take your website from ordinary to extraordinary, how to provide value to your users, and how to create a Google-proof website.

About Stoney deGeyter

Stoney Degeyter
Author of The Best Damn Web Marketing Checklist, Period!, speaker, teacher, husband, father, web marketer Stoney deGeyter is the president and fearless pit crew leader of Pole Position Marketing, a results-driven inbound marketing agency established in 1998. In addition to business training events, Stoney has been known to spin a yarn or two at nationwide conferences such as PubCon, Search Engine Strategies (SES), Search Marketing Expo (SMX), Public Relations Society of America (PRSA), and International Association of Business Communicators (IABC).



Stoney’s articles about how to navigate the web marketing landscape have been published on Search Engine Land, Search Engine Journal and Visibility Magazine, and his self-proclaimed “witty” responses have been quoted in WSJ.com and Chief Content Officer Magazine.

He also shares how to accelerate your web marketing efforts several e-books, including E-Marketing Performance: Effective Strategies For Building, Optimizing and Marketing Your Website Online; Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing Your Keywords Into a High-Performance SEO Campaign; Destination Search Engine Marketing: SEO Without Compromise.

Register Now