DFW Search Engine Marketing Association

The Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. Learn more about our organization >>

Our Next Meeting: 2015 Search Marketing Vision

Event Details

Speaker: Brett Tabke & Joe Laratro


6:30 PM - Registration
7:00 PM - Presentation
8:00 PM - Networking

Hyatt Regency North Dallas
701 E Campbell Rd
Richardson, TX 75082

Plenty of free parking available.

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Brett Tabke and Joe Laratro of PUBCON will be back for their annual “tag-team” presentation of where the SEO and social media landscapes now stand in lieu of the latest changesand how we can leverage that knowledge to be ahead of the game in the near future.

Brett Tabke will discuss “what’s next”, including the hyper active virtual reality and augmented realty spaces.

Joe Laratro will be sharing an in-depth look into the future of SEO and the coming changes that could substantially change your entire search and social media strategy.

If you want to be ahead of the competition you will not want to miss this meeting.

What to expect:

  • Analysis - what are the hot topics in search now?
  • Review - brief overview of the industry
  • Direction - we will look at an overview of where search and marketing is headed in the next 6-12 months. Specifically, a deeper look at the changes that have come about due Facebook giving the web personal “identity”.


Brett Tabke

Brett Tabke has worked in the computer industry for three decades. Tabke is currently the CEO and founder of Pubcon, Inc. He was also the founder of WebmasterWorld, Inc., and PHD Software Systems, a specialty software manufacture that produced a line of software for Commodore computers in the 80′s and 90′s.

Tabke authored several books on assembly language programming for Western Design on the 65816 micro processor. Tabke was the noted author of Karma 128, a leading edge assembler for the 65816 processor.

Tabke has run community networking sites continuously since 1984. The evolution from stand-alone BBS’s to forums on the web and his commitment to community building is a logical extension for Brett. His fascination with the web spurred him to start building web sites and learning as much as possible about online traffic. He quickly became an expert on the subject of Internet traffic, and was a source of information for many of his business contacts and associates who were looking to get better traffic from the search engines.

Tabke coined several SEO staples as “Link Farm”, “SEO Themes”, and the classic “SERP” (Search Engine Results Page). He was also featured in the Biography Channel special on the Google founders. Tabke was also a founding board member of SEMPO. He also wrote a chapter for the best selling “Google Hacks” book. He is also the first known person to have fully decoded the Excite and most of the Altavista search engine algos. Tabke’s “26 Steps to 15k a Day” is one of the most widely read documents in SEO history.

About Joe Laratro

Joe Laratro

Joe Laratro joined the Search Engine Optimization world in 1999. He has deep internet roots from running his own BBS in the late 80s. He served as CTO for one of the TOP SEO companies in the USA for 7 years. During his tenure he serviced over 4,000 Web sites ranging from Mom and Pops to Fortune 100 companies.

Joe started Tandem Interactive in April 2006 to focus on the under serviced areas of Online Marketing. One of Tandem’s main areas of focus is Training and Education. As a Microsoft Certified Trainer (MCT), Joe brings the technical aspect of SEM to the public. Several intensive SEM training sessions have been taught in conjunction with the South Florida Internet Marketing Association (SFIMA). He was also a major contributor to the DMA’s search engine marketing certification. Joe Laratro has been very involved with the conference side of the Interactive Marketing Industry; he is the Lead Moderator and on the Advisory Board of Pubcon, and also speaks at Search Marketing Expo (SMX) and Search Engine Strategies (SES) Conferences.

Outside of conference and Tandem Interactive, Joe continues to shape the Search Marketing Industry by developing and teaching Search Marketing Training for SEOClass, Network Solutions, Pubcon Masters, and the University of San Francisco. Mr. Laratro has been quoted in numerous articles including Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. Mr. Laratro will also be releasing the “SEO Diet: Fit to be Found” book in the near future.



Pubcon is a multi-track educational conference supported by the industry’s leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, and offers an in-depth look at the future of technology presented by the world’s top speakers in provocative cutting-edge sessions.

Over the past 15 years Pubcon has shifted the meaning of its name to place less emphasis on the celebratory pub gathering experience and instead focusing more on the professional Web “publishing conference” it quickly became.

Despite the subtle change in the meaning of its name, Pubcon has maintained the pub gathering tradition for more than 15 years as a part of what are now some of the world’s largest and most important new media conferences.

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