DFW Search Engine Marketing Association

The Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. Learn more about our organization >>

Our Next Meeting: Google Algorithm Update: Pandas, Penguins, and Recovering from Penalties

Event Details

Speaker: Bill Hartzer


6:30 PM - Registration
7:00 PM - Presentation
8:00 PM - Networking

Hyatt Regency North Dallas
701 E Campbell Rd
Richardson, TX 75082

Plenty of free parking available.

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In the past few years, there have been several Google organic search algorithm updates. Manual actions, also referred to as manual penalties, from Google, can have a devastating effect on your site’s traffic and revenue. If your site has a manual action because of unnatural links to your website, filing a reconsideration request with Google isn’t just a matter of filling out a form: you must prove to them that you’ve removed the links, cleaned up your act, and disavowed the links you couldn’t get removed.

In this meeting, Bill Hartzer, co-founder of DFWSEM, and Senior SEO Strategist at Globerunner SEO, will discuss the differences between Google Panda and Google Penguin. We’ll review each of these algorithm and figure out if your site has been penalized or not. Then, we’ll go through specific steps in order to recover traffic and rankings due to a Panda or Penguin algorithmic penalty. We’ll discuss the process of getting a Google manual penalty revoked, and even timelines for recovery of the lost traffic and sales.


  • Understand the differences between Google Panda and Google Penguin algorithm updates.
  • Tell whether or not your website has been hit by Google Panda or Google Penguin updates.
  • Understand Google Manual Actions and what you need to do in order to get a manual action or penalty revoked by Google.


Bill-Hartzer1 Bill Hartzer is the Senior SEO Strategist at Globe Runner. Bill is a frequent speaker and expert discussion panel participant at various search engine marketing and internet marketing conferences and events such as the Search Engine Strategies and the PubCon conferences. Bill writes frequently for Search Engine Watch, Search Engine Guide, and is regularly published in many online publications. He maintains a blog on his website, www.BillHartzer.com, and is one of the original founders of the Dallas/Fort Worth Search Engine Marketing Association. He has over 18 years of search engine marketing, SEO, and social media marketing experience.

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