The DFW SEM- Promoting Search Engine Marketing in the Dallas Ft Worth Area
The Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. Learn more about our organization >>
Pay Per Click is for Everyone – Reasons, Setup and Optimization
May 16th, 2012 -> Register
Roughly one hundred million dollars are spent every day on Google AdWords. The pay per click advertising is a remarkable success story for the search engine. Advertisers continue to use the platform because it offers measurable return on ad spend and positive results. These advertisers vary from huge multi-national corporations to local businesses. All are given a chance to compete in a real-time auction for a searchers attention. Regardless of spending level, many have found success with AdWords.
Few online marketing channels can offer the level of control of a Google Adwords campaign. A skilled pay per click marketer can target very specific locations and times to searchers with a very specific intent. It is also possible to find larger bursts of traffic just beginning the purchasing process. There are even some unusual usages that can provide insights or improvements to part-time advertisers. AdWords can truly be for everyone.
The next DFWSEM meeting will cover Success in AdWords. Our presentation will cover many reasons to use AdWords. The next section will cover setting up an account to target properly and will conclude with optimizing a campaign for continued success. No matter where you are in Pay Per Click advertising, you are sure to find many elements of value. You will hear from experiences from a leading in-house advertiser to experiences from an agency with a wide variety of clients.
Leading us through the setup portion will be Steven Hammer, Director of Search at Ace Cash Express and founder of ROIvertising. ACE has ranked as a top ten US advertiser from SpyFu for selected months. Steve manages a multi-million dollar budget and team of six as an in-house SEM and SEO. He is AdWords Certified and is DFWSEM’s VP of web content.
The second half of the presentation on optimization will be led by Kevin Adams of SMBSEO. He acts as Director of Client services and CMO and is AdWords and Analytics Certified. His clients have demonstrated continual revenue and profit increases.
This will not be a presentation to be missed. Two masters of PPC will offer varied perspectives and experiences that will add value to your campaigns.
Location
Hyatt Regency
701 E Campbell Rd
Richardson, TX 75082
Time
6:30 Check-In and Networking
7:00 Presentation Begins
7:10 Speaker Steve Hammer of ACE Cash Express @armondhammer
7:45 Speaker Kevin Adams of smbSEO
8:30 Wrap up, networking at the hotel bar.
If you aren’t a member, this is a great time to join the DFWSEM
Refer any questions to info@dfwsem.org
